Davi Lucas Arruda de Araújo

O marketing olfativo e o julgamento da qualidade do ambiente: um experimento em uma empresa de serviços de hospedagem

Based in some marketing atmosphere and environmental stimuli theories, this study is in fact a manipulation of aroma experiment in a company of the hotel industry, using the lavender scent The main purpose was to analyze the relationship between the olfactory stimuli, the quality of the environment. According to some researches, we have noticed that olfactory stimuli provoke effects on clients’ perception and, after that, positive or negative reactions toward the environment. Besides presenting a theoretical review of studies concerning on this field, we also replied through this work Bellizze’s (1983) measurement scales of quality. The results have showed that the olfactory stimuli partly influence the quality of the environment’s evaluation pointed by the clients.