David J. Marcinko

Enhancing environmental awareness in future business leaders

In this paper the limitations of the current business education paradigm are discussed along with the consequential adverse impact on business decision making and society. The leadership role undertaken by some corporations in internalising sustainability measures into their strategies are then briefly discussed. Some of the commonly taught topics in management strategy and accounting courses which typically ignore social concerns are then outlined. A framework is presented for inclusion of sustainability issues in the commonly taught tools of managerial decision making. The paper concludes by exploring the ramifications of incorporating these concepts into business education.