Dawn Burnham

Cecil: A Moment or a Movement? Analysis of Media Coverage of the Death of a Lion, Panthera leo

Simple Summary We provide chronology of events following the death of a lion nicknamed “Cecil” and analyse the global media coverage of the event spatially and temporally. We recruited a media monitoring company to explore patterns in both social and editorial media globally, regionally and by country. The number of articles in the editorial media mentioning Cecil the lion peaked at 11,788 on 29 July. There was remarkable global synchrony in this “spike”, so the world media appeared to respond as a globalised entity. We used media saturation, a relative measure of the number of mentions of the Cecil story, as a proxy for estimating the level of interest in the Cecil story. Regionally, saturation levels were high in North America. Interest was also high in Australia and parts of South America and Africa. This opposes the common assumption that interest in the Cecil story was the prerogative of wealthy nations. The social media response to Cecil’s death, was much larger than that in the editorial media in terms of the number of mentions of Cecil (87,533 mentions), but the time to the peak was very similar to that of the editorial media. We compared the development of coverage of the event in the three largest social media platforms (Facebook, Twitter and YouTube) to see whether they played identifiably different roles in the development of the story through time. All peaked at the same time, so there was no evidence that any one platform was responsible for precipitating the spread of the story in advance of the others. The editorial and social media also peaked in synchrony, neither one being a forerunner or follower in the coverage of the Cecil story. Instead, our results reveal a highly interconnected media universe: with the story going viral synchronously across media channels and geographically across the globe over the span of about two days. We consider whether the preoccupying interest in Cecil displayed by the millions of people who followed the story may betray a personal, and thus potentially political, value not just for Cecil, and not just for lions, but for wildlife, conservation and the environment. If so, then for those concerned with how wildlife is to live alongside the human enterprise, this is a moment not to be squandered and one which might have the potential to herald a significant shift in society’s interaction with nature. Abstract The killing of a satellite-tagged male lion by a trophy hunter in Zimbabwe in July 2015 provoked an unprecedented media reaction. We analyse the global media response to the trophy hunting of the lion, nicknamed “Cecil”, a study animal in a long-term project run by Oxford University’s Wildlife Conservation Research Unit (WildCRU). We collaborated with a media-monitoring company to investigate the development of the media coverage spatially and temporally. Relevant articles were identified using a Boolean search for the terms Cecil AND lion in 127 languages. Stories about Cecil the Lion in the editorial media increased from approximately 15 per day to nearly 12,000 at its peak, and mentions of Cecil the Lion in social media reached 87,533 at its peak. We found that, while there were clear regional differences in the level of media saturation of the Cecil story, the patterns of the development of the coverage of this story were remarkably similar across the globe, and that there was no evidence of a lag between the social media and the editorial media. Further, all the main social media platforms appeared to react in synchrony. This story appears to have spread synchronously across media channels and geographically across the globe over the span of about two days. For lion conservation in particular, and perhaps for wildlife conservation more generally, we speculate that the atmosphere may have been changed significantly. We consider the possible reasons why this incident provoked a reaction unprecedented in the conservation sector.

A Problem Shared Is a Problem Reduced: Seeking Efficiency in the Conservation of Felids and Primates

Threats faced by mammalian species can be grouped into one of a handful of categories, such as habitat loss, unsustainable hunting and persecution. Insofar as they face common threats, diverse species may benefit from the same conservation intervention, thereby offering efficiencies in conservation action. We explore this proposition for primates and felids by examining coarse scale overlaps in geographical distributions, using IUCN Red List assessments of the primary threats posed to each species. A global analysis of primates and felids that face common threats reveals the greatest overlap is in Central and South Asia, where up to 14 primates and felids co-occur. More than 80% of the land where at least 1 threatened species of either primate or felid occurs also contains at least one threatened species of the other taxon, yet over 60% of these grid cells containing both threatened primates and felids lie outside Conservation International’s hot spots. A review of IUCN Action Plans of the threats to felids and primates strongly supports the hypothesis that they are often the same and occur in the same place. In principle, steps to conserve big cats have the potential to benefit several species of threatened primates, and vice versa.

Life and Dinner under the Shared Umbrella: Patterns in Felid and Primate Communities

Sympatry between primates and felids is potentially relevant to both their behavioural ecology and their conservation. This paper briefly introduces felids and primates, for the purposes of assessing their interrelationships and the patterns in their spatial congruence using IUCN spatial data. First, we review evidence and opportunity for predator-prey interactions between the felids and primates. Second, we analyse the overlap between species of the two taxa to reveal the potential of particular felid species or guilds (unique combinations of 2 or more felids) to act as umbrellas for the conservation of co-occurring primates. Felid guilds vary in terms of their geographical ranges and numbers of members. Some felid species overlap the ranges of many primate species, and the most speciose felid guilds, while geographically limited in distribution, have the potential to act as protective umbrellas to large numbers of primate species. This prompts the hypothesis that threatened primates and felids are facing similar threats and might thus benefit from similar interventions, which is evaluated in a sister paper by Macdonald et al. in this special issue.

Learning from the past to prepare for the future: felids face continued threat from declining prey

Many contemporary species of large-felids (>15 kg) feed upon prey that are endangered, raising concern that prey population declines (defaunation) will further threaten felids. We assess the threat that defaunation presents by investigating a late Quaternary (LQ), ‘present-natural’ counterfactual scenario. Our present-natural counterfactual is based on predicted ranges of mammals today in the absence of any impacts of modern humans (Homo sapiens) through time. Data from our present-natural counterfactual are used to understand firstly how megafauna extinction has impacted felid communities to date and secondly to quantify the threat to large-felid communities posed by further declines in prey richness in the future. Our purpose is to identify imminent risks to biodiversity conservation and their cascading consequences and, specifically, to indicate the importance of preserving prey diversity. We pursue two lines of enquiry; first, we test whether the loss of prey species richness is a potential cause of large-felid extinction and range loss. Second, we explore what can be learnt from the large-scale large-mammal LQ losses, particularly in the Americas and Europe, to assess the threat any further decline in prey species presents to large-felids today, particularly in Africa and Asia. Large-felid species richness was considerably greater under our present-natural counterfactual scenario compared to the current reality. In total, 86% of cells recorded at least one additional felid in our present-natural counterfactual, and up to 4-5 more large-felids in 10% of the cells. A significant positive correlation was recorded between the number of prey species lost and the number of large-felids lost from a cell. Extant felids most at risk include lion and Sunda clouded leopard, as well as leopard and cheetah in parts of their range. Our results draw attention to the continuation of a trend of megafauna decline that began with the emergence of hominins in the Pleistocene.

Avoidance of Mammalian Predators by Patas Monkeys (Erythrocebus patas) in a Risk Landscape

Primates and felids often occupy the same landscape, hence evolutionary theory predicts that proximate predator-prey mechanisms will influence both groups’ ecology. Erythrocebus patas are potentially vulnerable to a number of predators and exhibit an array of morphological and behavioural predator avoidance strategies. Here, two concurrent studies, one on E. patas and one on the mammalian carnivore assemblage, in the Acacia drepanolobium woodland of Sweetwaters Game Reserve (SGR), Laikipia, Kenya, provided an opportunity to explore interactions between the two taxa, and serve as an example whereby data from different methodologies can be interpreted together. Static interaction models of predation risk due to leopards, lions, black-backed jackals and spotted hyaenas were developed and interpreted with actual and potential dietary information, collected during the study and from the literature, respectively. This amalgamation of field data showed that E. patas in SGR avoided areas with the highest risk of encountering leopards. Furthermore, the patterns of E. patas ranging suggested that males travelling in small bachelor groups were less affected by other predators than females in large social groups. Bachelor males avoided only the most risky areas of the reserve.

Population density estimates and conservation concern for clouded leopards Neofelis nebulosa , marbled cats Pardofelis marmorata and tigers Panthera tigris in Htamanthi Wildlife Sanctuary, Sagaing, Myanmar

The clouded leopard Neofelis nebulosa is a potent ambassador species for conservation, occurring from the Himalayan foothills eastwards to Indochina, between which Myanmar is a biogeographical land bridge. In Myanmars Northern Forest Complex, the species co-occurs with the tiger Panthera tigris , leopard Panthera pardus , marbled cat Pardofelis marmorata, golden cat Catopuma temminckii and leopard cat Prionailurus bengalensis . We deployed cameras within the Htamanthi Wildlife Sanctuary over 2 consecutive years. In 2014–2015 we deployed 82 camera stations around the Nam Pa Gon stream (Catchment 1) for 7,365 trap days. In 2015–2016 we deployed 80 camera stations around the Nam E Zu stream (Catchment 2) for 7,192 trap days. In Catchment 1 we identified five tigers from 26 detections, five clouded leopards from 41 detections (68 photographs) and 11 marbled cats from 13 detections. Using Bayesian-based spatial capture–recapture we estimated the densities of tigers and clouded leopards to be 0.81 ± SD 0.40 and 0.60 ± SD 0.24 individuals per 100 km 2 , respectively. In Catchment 2 we identified two tigers from three detections, nine clouded leopards from 55 detections and 12 marbled cats from 37 detections. Densities of clouded leopards and marbled cats were 3.05 ± SD 1.03 and 8.80 ± SD 2.06 individuals per 100 km 2 , respectively. These differences suggest that human activities, in particular gold mining, are affecting felid populations, and these are a paramount concern in Htamanthi. We demonstrate the importance of Htamanthi within the Northern Forest Complex and highlight the Yawbawmee corridor as a candidate for protection.

A Cultural Conscience for Conservation.

Simple Summary This opinion piece explores how implementing a species royalty for the use of animal symbolism in affluent cultural economies could revolutionise conservation funding. A revenue revolution of this scale is urgently necessary to confront the sixth mass extinction that the planet is now facing. But such a revolution can only occur if the approach to conservation now evolves quickly across disciplines, continents, cultures and economies. This piece is a call to action for research-, culture-, and business-communities to implement a new ethical phase in economic policy that recognises the global cultural debt to the world’s most charismatic wildlife species. Abstract On 2 July 2015, the killing of a lion nicknamed “Cecil” prompted the largest global reaction in the history of wildlife conservation. In response to this, it is propitious to consider the ways in which this moment can be developed into a financial movement to transform the conservation of species such as the lion that hold cultural significance and sentiment but whose numbers in the wild are dwindling dangerously. This provocative piece explores how a species royalty could be used effectively by drawing revenue from the heavy symbolic use of charismatic animals in affluent economies. This would, in turn, reduce strain on limited government funds in threatened animals’ native homelands. Three potential areas of lucrative animal symbolism—fashion, sports mascots, and national animals—provide examples of the kind of revenue that could be created from a species royalty. These examples also demonstrate how this royalty could prove to be a desirable means by which both corporations and consumers could positively develop their desired selves while simultaneously contributing to a relevant and urgent cause. These examples intend to ignite a multi-disciplinary conversation on the global cultural economy’s use of endangered species symbols. An overhaul in perspective and practice is needed because time is running out for much of the wildlife and their ecosystems that embellish products and embody anthropocentric business identities.

How Moments Become Movements: Shared Outrage, Group Cohesion, and the Lion That Went Viral

Can moments of viral media activity transform into enduring activist movements? The killing of Cecil the lion by a trophy hunter in Zimbabwe in 2015 attracted global attention and generated enduring conservation activism in the form of monetary donations to the research unit that was studying him (WildCRU). Utilizing a longitudinal survey design, we found that intensely dysphoric reactions to Cecil’s death triggered especially strong social cohesion (i.e., “identity fusion”) amongst donors. Over a six-month period, identity fusion to WildCRU increased amongst donors. In addition, in line with an emerging psychological model of the experiential antecedents of identity fusion, cohesion amongst donors increased most for those who continued to reflect deeply on Cecil’s death and felt his death to be a central event in their own lives. Our results highlight the profound capabilities of humans to commit resources to supporting others who are distant in space and time, unrelated culturally or biologically, and even (as in this case) belonging to another species altogether. In addition, our findings add to recent interdisciplinary work uncovering the precise social mechanisms by which intense group cohesion develops.

Improving the role of global conservation treaties in addressing contemporary threats to lions

Despite their iconic status, lion (Panthera leo) populations continue to decline across the majority of their range. In the light of the recent decision (in October 2017) to add lions to the Appendices of the Convention on Migratory Species (CMS), this paper identifies the new and existing legal protections afforded to lions through five global treaties, and maps these protections against the most critical contemporary threats facing the species. It thus offers a new analysis of the CMS listing, and draws on existing legal reviews, to highlight the ways in which global treaties offer differing forms of protection for lions. It then combines multiple concordant assessments of lion populations, to highlight nine categories of threat: human-lion conflict, bushmeat poaching, human encroachment, trophy hunting, trade in lion bones, unpredictable environmental events, socio-economic factors, policy failures, and governance/institutional weakness. The paper assesses how the various treaties each address these different categories of threat. The analysis identifies two pathways for improving legal protection: expanding the application of global treaties in respect of lions and their habitats (the paper considers the CMS listing in these terms), and improving the implementation of treaty commitments through local and national-scale actions. Furthermore, it identifies local implementation challenges that include the local knowledge of rules, compliance with rules and enforcement capacity, alongside the variety in local contexts and situations, and suggests where global treaties might provide support in meeting these challenges. We suggest that this analysis has wider implications for how treaty protection can and is utilised to protect various species of large-bodied, wide-ranging animals.

Erratum: Caroline Good; et al.; A Cultural Conscience for Conservation. Animals 2017, 7, 52

1. Good, C.; Burnham, D.; Macdonald, D.W. A Cultural Conscience for Conservation. Animals 2017, 7, 52.