Débora Eleonora Pereira da Silva

Inovações de Serviços em uma Cooperativa de Agricultura Familiar de Sergipe

The Agriculture Family School and its methodology, the Pedagogy of Alternation, provides a type of education that valorizes the cultural, social, communitarian, political and religious aspects mainly of rural young people by giving them equal conditions with life quality for themselves and their families. The contributions of the Pedagogy of Alternation in the Agriculture Family School of the town of Castelo ES Brazil were verified with regard to life quality of fourth-year students, and the present and future valorization of the farmer from the students´ point of view. Structured questionnaires were applied to the headmistress of the Institution and to fourth-year students of the Professional Technical Education integrated to High School with the Technical Course in Agriculture and Livestock of the Agriculture Family School of Castelo, Brazil. Data were organized by description, taking into consideration relationship to the respective aims and then a comparative reading of the contents was done. The Agriculture Family School and its methodology were highly important for the educational and personal development of the agents in current research and provided them with new opportunities. In fact, they applied the theory learned in the school to their daily lives on the farm through the valorization of farmers and their knowledge. By staying on the farm with life quality, these young people received their education with dignity and aware of their great opportunities.The historical and current phenomena of school violence are analyzed by dealing with violence as a historically, politically and cultural-rooted process. A broad idea of the phenomenon is provided, coupled to the manner it has been constructed by mankind. The bibliographical review is based on Porto (2006), Da Matta (1982), Bourdieu (2001), Silva (2006) and others. It is evident that the many types of violence in the school reflect the many daily and naturalized kinds of violence and perpetuates the vast association process between poverty and violence, regardless of their several aspects. Accepting inequality makes difficult the possibilities for the prevention / decrease of the several manifestations of violence.

Services Innovation: customer contribution in virtual social networks

The various economic changes promoted innovation theory adaptation in order to include services. Therefore, the client was noticed as an important element to innovation process. Considering technological advances and changes, Social Networks Sites (SNS) became a new field to include and explore organizations. Following this, this article is proposed to identify services innovation based on companies and clients interaction through SNS. Thus, quantitative research was applied featured by an online survey with service organizations in Sergipe, Brazil. There are many social networking adopted by enterprises, but Facebook is still the one exclusively managed by most of the companies. In addition, it was noticed that small companies’ accounts is mainly run by its own owner. Meanwhile, in bigger companies is usually implemented by an employee. It was also remarked that innovation is straiten to marketing. Full Paper PDF: http://www.contecsi.fea.usp.br/envio/11contecsi-files/papers/844/submission/director/844-2507-1-DR.pdf

Adoption of social networks sites: mental constructs used by experienced users of Aracaju

The cognitive approach may be useful in understanding the factors that underlie the choice to allow the understanding of the intentions of users. In this context, this paper aims to identify the mental constructs used by experienced users of social networks sites for its adoption, in the city of Aracaju. As a secondary objective, this study examined the main constructs elicited in order to categorize them in the innovation dimensions (PARASURAMAN; COLBY, 2002) and the tendency to innovate (ROGERS, 1998). A total of 32 users who use or have used at least three social networks sites were interviewed, in order to investigate respondents who already possess significant experience with such services in Aracaju. Among the findings it was reported that the cognition of respondents preserves optimism, but low innovative character, emphasizing speed and dynamism of communication with other people who know personally. Full Paper PDF: http://www.contecsi.fea.usp.br/envio/11contecsi-files/papers/624/submission/director/624-2395-1-DR.pdf