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Featured researches published by Diana Onu.


Emotion Review | 2016

Admiration: A Conceptual Review

Diana Onu; Thomas Kessler; Joanne R. Smith

Admiration is thought to have essential functions for social interaction: it inspires us to learn from excellent models, to become better people, and to praise others and create social bonds. In intergroup relations, admiration for other groups leads to greater intergroup contact, cooperation, and help. Given these implications, it is surprising that admiration has only been researched by a handful of authors. In this article we review the literature, focusing on the definition of admiration, links to related emotions, measurement, antecedents, and associated behaviors. We propose a conceptual model of admiration that highlights admiration’s function for approaching and emulating successful models, thus contributing to social learning at the interpersonal level and to cultural transmission at the group and societal level.


Group Processes & Intergroup Relations | 2015

Intergroup emulation: An improvement strategy for lower status groups

Diana Onu; Joanne R. Smith; Thomas Kessler

The social psychological literature on social change has focused on how groups overcome oppression and inequality. In this paper, we investigate an alternative strategy that groups employ for social change—the emulation of successful outgroups. We propose that lower status group members will be likely to employ a learning strategy when they perceive the status relations as legitimate (i.e., fair system) and unstable (i.e., own position is improvable). In Study 1 (Romanian undergraduate students, N = 31), we manipulated status legitimacy, while in Study 2 (British undergraduate participants, N = 94), we manipulated legitimacy and stability orthogonally. Overall, when they perceived status hierarchies as legitimate and unstable, participants exhibited higher admiration for the higher status outgroup, higher support for learning-related help (e.g., transfer of know-how, training) from the outgroup and had the most positive attitudes toward intergroup help. We propose that social change sometimes occurs gradually, through help and learning from successful models, and this paper offers insight into such gradual social change.


Journal of Business Ethics | 2018

Tax Talk: An Exploration of Online Discussions Among Taxpayers

Diana Onu; Lynne Oats

We present an analysis of over 400 comments about complying with tax obligations extracted from online discussion forums for freelancers. While the topics investigated by much of the literature on taxpayer behaviour are theory driven, we aimed to explore the universe of online discussions about tax in order to extract those topics that are most relevant to taxpayers. The forum discussions were subjected to a qualitative thematic analysis, and we present a model of the ‘universe’ of tax as reflected in taxpayer discussions. The model comprises several main actors (tax laws, tax authority, tax practitioners, and the taxpayer’s social network) and describes the multiple ways in which they relate to taxpayers’ behaviour. We also conduct a more focused analysis to show that the majority of taxpayers seem unconcerned with many of the variables that have been the focus of tax behaviour research (e.g. audits, penalties, etc.), and that most people are motivated to be compliant and are more concerned with how to comply than whether to comply. Moreover, we discuss how these ‘real-world’ tax discussions question common assumptions in the study of tax behaviour and how they inform our understanding of business ethics more generally.


Group Processes & Intergroup Relations | 2016

Inspired by the outgroup: A social identity analysis of intergroup admiration

Diana Onu; Thomas Kessler; Daniela Andonovska-Trajkovska; Immo Fritsche; Georgia R. Midson; Joanne R. Smith

Drawing upon a social identity approach, three studies focus on the elicitors of intergroup admiration by investigating the relationship between admiration for an outgroup and this outgroup’s prototypicality for a superordinate category. In Study 1 (N = 314), we find empirical support for a positive association between prototypicality and admiration in cross-national survey data. In Study 2 (N = 52), we provide experimental evidence for the relationship between admiration and prototypicality by manipulating different facets of prototypicality: admiration for an outgroup occurs only when the group is perceived as prototypical in relation to the ideal of the superordinate category, but not in relation to the category average. Study 3 further explores the importance of prototypicality for a superordinate category. We present an analysis of online comments to news articles (N = 477) referring to positive regard of outgroups and highlight the role of prototypicality in these discussions. Overall, we contribute to research on admiration by showing that the elicitation of admiration is dependent on the social identities involved, providing an identity-situated analysis of this positive group-based emotion.


Applied Psychology | 2018

The Dynamics of Internalised and Extrinsic Motivation in the Ethical Decision-Making of Small Business Owners: DYNAMICS OF INTERNALISED AND EXTRINSIC MOTIVATION

Diana Onu; Lynne Oats; Erich Kirchler

This work was conducted in the Tax Administration Research Centre at the University of Exeter, jointly funded by the Economic and Social Research Council, HM Revenue & Customs and HM Treasury (grant no. ES/K005944/1); we are very grateful to our funders for their support.


Journal of Economic Behavior and Organization | 2016

“Paying tax is part of life”: Social norms and social influence in tax communications

Diana Onu; Lynne Oats


Journal of Tax Administration | 2015

The role of social norms in tax compliance: theoretical overview and practical implications

Diana Onu; Lynne Oats


Archive | 2015

Willingness to Receive Intergroup Help Measure

Diana Onu; Joanne R. Smith; Thomas Kessler


Archive | 2015

Intergroup Admiration Scale

Diana Onu; Joanne R. Smith; Thomas Kessler


Archive | 2015

Attitudes toward Learning Measure

Diana Onu; Joanne R. Smith; Thomas Kessler

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Teodor Lucian Moga

Alexandru Ioan Cuza University

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