Do Young Pyun
Nanyang Technological University
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Publication
Featured researches published by Do Young Pyun.
Quest | 2014
Chunxiao Li; C.K. John Wang; Do Young Pyun
Athletes strive to reach expert performance in sport. However, evidence has shown that the talent development environmental factors significantly influence elite performance. This review study aimed to identify and classify the environmental factors that are essential for effective talent development in sport. A number of talent development environmental factors (e.g., media coverage, sport participation rate, birthplace, long-term development, and quality preparation) emerged from the literature. They were then grouped into three categories: milieu, individuals, and provisions. Implications for the practical practice and future research regarding effective talent development were provided.
European Sport Management Quarterly | 2012
Do Young Pyun; Hyungil Harry Kwon; Tae Jun Chon; Jin Wook Han
Abstract The purpose of this study was twofold. First, the researchers compared consumers’ attitude towards four different types of advertising (i.e. advertising through sport, advertising in general, television commercials and online advertising) to see if advertising through sport was perceived as a more positive way of advertising than other types of advertising. Second, the researchers attempted to pinpoint which advertising beliefs influenced consumers’ attitude towards advertising through sport. In Phase 1 (N = 263), paired-sample t-tests revealed that the respondents’ attitude towards advertising through sport was significantly more positive than their attitudes towards advertising in general, television commercials and online advertising. Next, with data-set 2 (n = 210), the proposed relationships between beliefs and attitude were tested using structural equation modelling (SEM). The SEM revealed that two beliefs of product information and hedonism/pleasure significantly influenced attitude towards advertising through sport. The findings of the study provide an insightful foundation for understanding the development of consumers’ attitude towards advertising through sport and guide practical implications for marketing and advertising practices.
Asia Pacific Journal of Education | 2011
Hyungil Harry Kwon; Do Young Pyun; Siwan Han; Etsuko Ogasawara
The objective of this study was to provide empirical evidence to support psychometric properties of a modified four-dimensional model of the Leadership Scale for Sports (LSS). The study tested invariance of all parameters (i.e., factor loadings, error variances, and factor variances–covariances) in the four-dimensional measurement model between two groups of student-athletes. For testing multi-group invariance of the proposed scale, 335 middle school and 320 high school student-athletes in Japan participated in this study. The modified version of the LSS consists of 35 items representing training instruction, democratic behaviour, positive feedback, and social support. A chi-square difference test was employed for model comparisons. The results supported configural, metric, scalar and factor variance–covariance invariance in the modified LSS across the two student-athlete groups.
Archive | 2017
Chunxiao Li; C.K. John Wang; Do Young Pyun
Grounded on basic psychological needs theory (Deci & Ryan, 2000), this qualitative study investigated the impacts of the talent development environmental factors on athlete burnout. Talented youth athletes with high and low burnout levels (n = 38; each group had 19 participants) were recruited to attend focus-group interviews. Thematic analysis led to five environmental themes: long-term development focus, holistic quality preparation, support network, communication, and alignment of expectations. Athletes with high burnout levels were likely to experience more detrimental and less conducive talent development environmental antecedents compared to those who were with low burnout levels. It was concluded that the talent development environmental factors are important antecedents for burnout prevention.
International Journal of Sports Marketing & Sponsorship | 2014
Hyungil Harry Kwon; Do Young Pyun; Kyong Keun Choi
This study investigates the mediating effect of perceived value in the relationship between team identification and purchase intention towards licensed apparel within two different price settings (market price and 40% above market price). Considering adaptation level theory, cognitive dissonance theory and dual information processing, it is hypothesised that team identification will directly influence purchase intention when the price of a product decreases. Two models (partial mediation and full mediation) were constructed in each price setting and tested using structural equation modelling (SEM). The results indicate that the partial mediation model better fits the data for the 70,000 Won setting and the full mediation model was a better fit for the 90,000 Won setting.
European Physical Education Review | 2013
Chee Keng John Wang; Do Young Pyun; Woon Chia Liu; Boon San Coral Lim; Fuzhong Li
Using a multilevel latent growth curve modeling (LGCM) approach, this study examined longitudinal change in levels of physical fitness performance over time (i.e. four years) in young adolescents aged from 12–13 years. The sample consisted of 6622 students from 138 secondary schools in Singapore. Initial analyses found between-school variation on fitness test scores with intra-class correlations ranging from 0.02–0.19. Subsequent multilevel growth curve analyses revealed a quadratic trend of the longitudinal data across five stations of performance tests, with significant within-school student variability in change over time. The result of the multilevel LGCM showed that there were strong school effects on all of the physical fitness performances, in addition to inter- and intra-individual differences.
Psychology of Sport and Exercise | 2013
Chunxiao Li; C.K. John Wang; Do Young Pyun; Ying Hwa Kee
Sport Management Review | 2011
Do Young Pyun; Jeffrey D. James
Journal of Teaching in Physical Education | 2010
Hyungil Harrey Kwon; Do Young Pyun; May Kim
International Journal of Sports Marketing & Sponsorship | 2011
Do Young Pyun; Hyungil Harry Kwon; Chul Won Lee