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Publication


Featured researches published by Don Sneed.


Howard Journal of Communications | 1990

Black elected officeholders find white press coverage insensitive, incomplete, and inappropriate

Daniel Riffe; Don Sneed; Roger Van Ommeren

Content analyses have shown that African Americans are dissatisfied with predominantly white‐controlled press coverage. However, because content analyses do not provide an adequate measure of the depth of such discontent, the authors administered a series of questionnaires to elicit broader and deeper responses. The questionnaires were mailed to black elected officials (BEOs) nationwide. These included school board members, mayors, and state legislators in order to permit a wide range for comparison and contrast. It was found that BEOs “have no use”; for the white presss coverage of the African American community.


Public Relations Review | 1991

Public relations news releases and libel: Extending first amendment protections

Don Sneed; K.Tim Wulfrmeyer; Harry W. Stonecipher

Abstract This study presents an overview of both the common law and constitutional privileges protecting the expression of opinion in public relations news releases. Recent cases are reviewed and suggestions are offered to help public relations practitioners construct releases that are relatively “libelproof.” Emphasis is placed on following the guidelines suggested by the Ollman four-factor test for distinguishing statements of fact from statements of opinion. 1. (1) Examine the common usage to determine “core of meaning.” 2. (2) Determine how verifiable statements are. 3. (3) Examine the context (cautionary language) in which statements occur. 4. (4) Examine the broad social context/conventions associated with the statements.


Journalism & Mass Communication Quarterly | 1988

Newspapers Call for Swift Justice: A Study of the McKinley Assassination

Don Sneed


Journalism & Mass Communication Quarterly | 1987

Libel and the Opinion Writer: The Fact-Opinion Distinction

Harry W. Stonecipher; Don Sneed


Archive | 1991

The publisher-public official : real or imagined conflict of interest?

Don Sneed; Daniel Riffe


The Clearing House | 1990

Promoting Media Literacy in the High School Social Science Curriculum

Don Sneed; K. Tim Wulfemeyer; Daniel Riffe; Roger Van Ommeren


College Teaching | 1989

Commentary: Mandatory Media Studies

Don Sneed


Archive | 1990

Mock Press Conference with San Diego Deputy Mayor Jady McCarty: A Visual Communication "Event" Created for News Writing Students.

Don Sneed; K. Tim Wulfemeyer


The Journalism Educator | 1989

Video Report Cards Provide Comprehensive Evaluations.

Don Sneed; Tim Wulfemeyer


Archive | 1989

Video Report Cards: Testing the Effectiveness of Visual Summative Evaluation.

Don Sneed; K. Tim Wulfemeyer

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Daniel Riffe

University of North Carolina at Chapel Hill

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K. Tim Wulfemeyer

San Diego State University

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Harry W. Stonecipher

Southern Illinois University Carbondale

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K.Tim Wulfrmeyer

San Diego State University

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Tim Wulfemeyer

San Diego State University

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