Dunja Demirovic

Clusters as a factor of competitiveness of rural tourism destinations in the Danube region of the Republic of Serbia.

The aim of this article is to identify the active tourism clusters in the Republic of Serbia, their structure, the degree of activity of cluster members, and the area of their operation. Therefore, based on a survey of the attitudes of tourism cluster members in the Danube region, their contribution in increasing the competitiveness of the rural tourism destinations was analyzed. Porter’s competitiveness model (“diamond model”) was used to determine the advantages and disadvantages of the rural areas of the Danube region as potential tourism destinations.

APPLICATION OF TOURISM DESTINATION COMPETITIVENESS MODEL ON RURAL DESTINATIONS

Measuring competitiveness has become one of the key factors for ensuring successful and sustainable tourism development, especially destinations current level of development and its growth and vitality. The main goal of this study was to analyze the applicability of the Ritchie and Crouch competitiveness model in order to assess tourism advantages and disadvantages of Vojvodina Province (Northern Serbia) as a rural tourism destination. Exactly 216 tourism stakeholders on the supply side that have the knowledge and/or experience relevant to this topic were interviewed. The results show that stakeholders believe that Vojvodina is not a competitive rural tourism destination, but some destinations advantages were identified, and they can be used for improving Vojvodinas position on rural tourism market. The research has shown that the key resources and the attractions of rural areas of Vojvodina are rated better than the macro and industry-related factors. In order that Vojvodina stands out in the competitive market, destination marketing is crucial and should be more closely focused on new products and market development. .

Functioning Model of Human Resource Management on the Example of Hotel 'Holiday Inn' in Belgrade (Модел Функционисања Менаџмента Људских Ресурса На Примеру Хотела 'Holiday Inn' У Београду)

English Abstract: Human resources with their knowledge and competencies have become the main drivers of economic development, and increasing productivity, as the basis for the success of the organization, is based on human capital. Modern organizations have realized that only satisfied employees mean satisfied end-users, so they understood care about the employees as a necessary part of management. The paper analyzes, on the example of the hotel “Holiday Inn�? in Belgrade, the connection between caring for employees and the degree of success of the organization, measured also by the number of loyal and new guests. The ways in which the company invests in its employees, and how they take care of the overall satisfaction of employees and their motivation, will depend the satisfaction of the guests, and the survival of organizations in the market. Serbian Abstract: Људ�?ки ре�?ур�?и �?а �?војим знањима и компетенцијама по�?тали �?у главни покретачи привредног развоја, а повећање продуктивно�?ти као о�?нова у�?пешно�?ти организације �?е базира на људ�?ком капиталу. Савремене организације �?у �?хватиле да ће �?амо задовољан запо�?лени значити и задовољан крајни кори�?ник, те �?у бригу о запо�?ленима �?хватиле као обавезан део менаџмента. У раду �?е на примеру хотела „Holiday Inn“ у Београду анализира веза између бриге за запо�?лене и �?тепена у�?пешно�?ти организације, мерена и лојалношћу го�?тију и привлачењем нових. Од начина на који компанија улаже у �?воје запо�?лене, те на који начин води рачуна о укупном задовољ�?тву запо�?лених и њиховој мотивацији зави�?иће задовољ�?тво и го�?тију, те оп�?танак организације на тржишту.