Dwi Larso

Design Driven Innovation Practices in Design-preneur led Creative Industry

Design driven innovation has emerged to be an alternative way to generate sustainable competitive products or services. Previous research has recently revealed succesful practices of design driven innovation in various industries. However, little has been known about the creative companies that practice design driven innovation, especially in developing countries. This research investigates the existence and practices of design-driven innovation in the Indonesian creative industry. Based on interviews with the design-preneurs of the creative industry, one of the results of this study reveals how the Indonesian creative industry creates new meanings that are embedded into new products. Based on the identification, a framework to create new meaningsis resulted which consists of a set of key processes, such as sensing, sensemaking, specifying, setting up and storytelling. The practical contribution of this research is that this identified framework can be adopted by any creative companies interested in improving their innovation capability.

Developing techno-preneurship program at the Center for Innovation, Entrepreneurship, and Leadership (CIEL), School of Business and Management (SBM), Bandung Institute of Technology (ITB), Indonesia

School of Business and Management (SBM) at Bandung Institute of Technology (ITB) was established in 2003 partly to take advantages of the strong programs at ITB in Science and Engineering and bring its technology assets to commercialization. In 2004, SBM has developed a curriculum offering a course in entrepreneurship and a 3-course series for SBM-only students to plan, run a business, and to do a community service using the profits made. It has been acknowledged as an innovative approach in educating entrepreneurs. Learning from the curriculum implementation for the last 4 years has led us to develop a more innovative program, called Entrepreneurship Track (e-Track). This program offers students from all schools and faculties in the university to establish real businesses in the last year of their study. This program is intended to mix students from various disciplines to work together and establish technology-based businesses. The paper records lessons learned and offers an alternative in educating techno-preneurs. It discusses not only the curriculum, but also infrastructures needed to facilitate its implementation.