Elena A. Dzhandzhugazova

Modern "Challenges" in the System of Personnel Training: Standardization and Innovations.

Purpose The study of the problems hindering improvement of the system of training through standardization of qualification requirements is relevant because, in a globalized system of teaching staff and high rates of migration, not only national but also international requirements for employees should be considered. This increases the competitiveness of university and college graduates in different countries. The purpose of this paper is to develop recommendations for the creation of a system of lifelong learning through the application of professional standards. Design/methodology/approach The leading method in the study of this problem is the comparative analysis of the experiences of different countries to improve the training system based on the use of qualification frameworks. Findings The paper offers science-based measures of integration and the international experience of lifelong learning, through the application of standards of World Skills International, as well as the requirements of professional standards. Originality/value The authors formulate the conceptual directions for the application of professional standards in not only the continuous training and qualification of personnel, which allows identifying “gaps” in the competences, but also building individual educational trajectory. Article submissions are of practical value to the organization, personnel training as well as scientists engaged in the study of international best practice using standardization requirements for the qualification of personnel in education.

Intellectual Resources Used in Developing Tourism and Hospitality Industry

The article studies the role and significance of intellectual resources of the society in the establishment and development of the tourism and hospitality industry. From the theoretical and methodological point of view, the study shows the genesis of the key components of intellectual resources: intellectual capital, social capital, intangible assets; the principal methods for assessing the performance of using intellectual resources and the specific aspects of managing business processes where the resources are used are systemized. The main trends and patterns of tourism development in Russia and one of its regions (the Tula region) are highlighted. The authors consider the options of using intellectual resources in the tourism and hospitality industry taking the Tula region as an example. An extrapolatory analysis of the main tendencies of tourism development has been made, the Tobins Q ratio has been calculated, which shows the level of using intellectual resources in the hotel business, and the transformational opportunities of using place branding to increase the attractiveness and competitiveness of locations have been identified.