Elena Delgado Ballester
University of Murcia
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Publication
Featured researches published by Elena Delgado Ballester.
Estudios Gerenciales | 2009
María Angeles Navarro Bailón; María Sicilia Piñero; Elena Delgado Ballester
Consequences of integrated marketing communication through strategic consistency: a theoretical and methodological proposal There has been an increasing interest in the area of integrated marketing communications during the last
Revista española de investigación de marketing | 2009
María Dolores Palazón Vidal; Elena Delgado Ballester
Cuadernos de Administración | 2009
María Angeles Navarro Bailón; Elena Delgado Ballester; María Sicilia Piñero
Revista española de investigación de marketing | 2011
María Angeles Navarro Bailón; Elena Delgado Ballester; María Sicilia Piñero
XIX Encuentro de profesores universitarios de marketing [Recurso electrónico]: Vigo, 19, 20 y 21 de septiembre de 2007, 2007, ISBN 978-84-7356-512-7, pág. 21 | 2007
Elena Delgado Ballester; María Angeles Navarro Bailón
Universia Business Review | 2014
María Dolores Palazón Vidal; Elena Delgado Ballester; María Sicilia Piñero
Universia Business Review | 2010
María Angeles Navarro Bailón; Elena Delgado Ballester; María Sicilia-Piñero
Advances in Advertising Research, Vol. 1, 2010 (Cutting Edge International Research / Shintaro Okazaki (ed. lit.), Ralf Terlutter (ed. lit.)), ISBN 978-3-8349-2111-6, págs. 3-20 | 2010
María Angeles Navarro Bailón; Elena Delgado Ballester; María Sicilia Piñero
Cuadernos de Administración | 2009
María Angeles Navarro Bailón; Elena Delgado Ballester; María Sicilia Piñero
Cuadernos de Administración | 2009
María Angeles Navarro Bailón; Elena Delgado Ballester; María Sicilia Piñero
