Elisa Monnot

Le tri des déchets ménagers: une caractérisation des logistiques déployées par les consommateurs

Cette recherche caractérise les logistiques déployées par les consommateurs pour trier leurs déchets ménagers. A travers l’analyse de vingt cas de trieurs, trois types de logistiques sont identifiés en fonction des caractéristiques du contexte de tri et du rapport souhaité aux déchets : la massification, le juste-à-temps et la mutualisation. Contribuant au courant de la consumer logistics, notre recherche montre que le tri n’est pas pour le consommateur qu’une question de motivation et de contexte mais également de logistique.

Is It Really Worthwhile for a Brand to Eliminate Overpackaging? New Insights from Context Effects: An Abstract

Comparing an overpackaged product with a non-overpackaged product, experiments have shown that eliminating overpackaging may have an influence on brand image, consumers’ attitude and purchase intention. However, these experiments did not consider the potential effects of competitors’ strategies in terms of overpackaging when evaluating the impact of a target brand decision to eliminate overpackaging. In the present paper, we draw on context effects and attribution theories to consider that the influence of overpackaging elimination on consumers’ response may depend on the absence vs. presence of overpackaging on the competing product. An experiment was conducted on 218 consumers. It demonstrates that overpackaging elimination will only be interrogated and attributed to low quality (1) when non-overpackaged products cohabit with overpackaged ones in the store shelves and (2) by non-environmentally concerned consumers. These results bear interesting recommendations for public policy makers and for CSR-sensitive companies.