Ergun Gide

The role of web-based promotion on the development of a relationship marketing model to enable sustainable growth

Abstract In recent years the web-based Relationship Marketing (RM) has been receiving a great attention from e-marketing perspective. The RM is evolved as a contemporary marketing initiative, which can be applied to all types of industries. Concurrently, because of the advancement of the Information Technology, web-based promotion and market offering are considered as dominating business development tool. From this context, five grown sporting cases have been analysed to realise how web-based promotion influences RM to develop a sustainable growth model, where the cases have been utilising the RM and web-based promotion lucratively to attain and retain the key stakeholders to sustain their growth. Following the initial literature review, the websites of the cases have been scrutinised thoroughly as data collection tool. Nineteen RM indicators are identified as different RM perspectives. The cases are positioning web-based promotions and offerings underlying these RM indicators as a combined promotional effort to enhance competitive advantage. From the case analysis, the concept of stakeholder causal scope is evolved as identical with this combined promotional effort, as well as proportionate with at least one of the four identified growth strategies. Finally, the RM centred ‘Sustainable Growth Model’ has been developed through the synthesis of the impact of the web-based RM indicator focused combined promotional effort of the cases on the associated stakeholder causal scopes and their relevancy with the growth strategies. Reinforcing the model is established significantly for marketers in various industries to enhance competitive advantage aiming to sustain organisational growth.

A study for establishing E-commerce Business Satisfaction model to measure e-commerce success in SMEs

For the last ten years, while many e-commerce systems have been successfully adopted in businesses across different industries, a significant numbers have failed, especially in Small to Medium Enterprises (SMEs). To date, no detailed academic or industry studies have been found in the field of business satisfaction with e-commerce systems. This research aims to develop an effective measure of e-commerce success from a business point of view, termed E commerce Business Satisfaction (EBS). This paper also describes the existing knowledge on satisfaction with e-commerce systems, and provides a research model for analysing EBS based on Gide and Wus proposed EBS model.

The use of e-CRM database to promote a value-breeding bond network: the case of Hawthorn football club of Australian rules

Abstract Hawthorn Football Club is a Melbourne based Australian Rules club had a debt of AU

A Study of E-Commerce Business Satisfaction Model to Measure E-Commerce Success in Service SMEs

1.7 million in 1996. Hawthorn has established a central e-CRM database to progressively achieve their business goals by integrating all of their membership, management, finance, marketing and sales information. Therefore, the e-CRM facilitates Hawthorn to predict the market trend and formulate long-term market development strategies by synthesising the integrated data of Hawthorn’s value-network. Today, Hawthorn has established themselves as one of the most financially strong Australian Rules football clubs by transforming its value-network into a Value-Breeding Bond (VBB) network. The aim of this study was to recognise how Hawthorn has been using the e-CRM lucratively to reach at today’s financially strong position. The case study approach along with the content analysis of publicly available data, such as websites, annual reports and so forth has utilised in the study. The lesson of the study shows that Hawthorn has been employing information technology supported Relationship Marketing to strategise their dominating business development strategies, by analysing their value-network’s data, stored in the e-CRM. Therefore, Hawthorn’s value-network turns to a VBB network, where the existing value has been continually breeding further value for its stakeholders and promoting value-network to the next stage of successful value proliferation from the re-productiveness of their mutually beneficial existing relationships value, which is established as a perfect learning of prolific using of e-CRM for transforming a value-network into a VBB network from the context of value-proliferation.

The EBS management model: an effective measure of e-commerce satisfaction in SMEs in the service industry from a management perspective

For the last ten years, while many e-commerce systems have been successfully adopted in businesses across different industries, a significant numbers have failed, especially in small to medium enterprises (SMEs). Most research-to-date on adoption of e-commerce systems is based on customer satisfaction in literature review. No previous studies have been found in the area of business satisfaction with e-commerce systems. This research aims to fill this gap by developing an effective measure of e-commerce success from a business point of view, termed e-commerce business satisfaction (EBS). This study entails the analysis of various critical success factors (CSFs) in e-commerce success with the aim of using them as benchmark performance indicators to underpin a comprehensive framework for measuring EBS in services SMEs. This paper describes the existing knowledge on satisfaction with e-commerce systems, gives the definition of EBS, and provides a research model for analysing EBS based on Gide & Wus proposed EBS model. Finally, a number of CSFs based on the initial research are provided for the further research stages

An eyeball diagram: illustrating the common CSFs in e-commerce business satisfaction for successful adoption of e-commerce systems by SMEs

While many electronic commerce (e-commerce) systems have been successfully adopted in businesses across a number of different industries, a significant number have failed, especially in small and medium enterprises (SMEs). It is therefore necessary to explore new methods to describe and measure e-commerce success from a business perspective.Using the fifteen critical success factors (CSFs) obtained from previous works as a foundation, this continuing research explored an EBS Management Model categorised into five components including Marketing, Management Support & Customer Acceptance, Web Site Effectiveness & Cost, Managing Change, and Knowledge & Skills. Further research is needed to determine the weighting of these CSFs and components as a yardstick so that this EBS Management Model, as an established practical model, can be adopted by business managers for the pursuit of e-commerce success, and assist service industry SMEs in effectively adopting e-commerce systems using a business-focused approach.

A study for the implementation of web-enhanced relationship marketing focused sustainable growth model on Bangladesh cricket board

Previous research has determined that the measurement of business satisfaction (e-commerce business satisfaction – EBS) with e-commerce success could be a better determinant of successful business adoption of an e-commerce system than measuring from a customer perspective. The aim of this continuing research is to determine if common critical success factors (CSFs) exist for EBS across different countries. Based on 73 initial items from previous research, a blend of quantitative and qualitative research methods was used to gather data from SMEs in Australia and China. The data were analysed using repeated reliability analysis comprising initial reliability analysis, validity analysis, one-sample t-testing, identification of common items, independent-samples t-testing, factor analysis, and detailed reliability analysis. A total of 15 items were identified as Common CSFs. An eyeball diagram illustrates the Common CSFs and their relationships. Further research is needed using the Common CSFs as a basis to develop a more effective tool for SMEs to successfully adopt an e-commerce system.

Is big data too big for SMEs in Jordan

Abstract A Relationship Marketing (RM) model has been developed through the analysis of web-enhanced RM focused promotional strategies of five grown sporting cases. Based on the encouragement and consequent approval of Bangladesh Cricket Board (BCB), the potential implementation of the model on BCB has been justified to enable their sustainable growth. A focus group study has been undertaken to justify the potential implementation of the model from BCB perspective. Diagnosing the potential significance, consequences, opportunities and problems of the web-enhanced RM focused sustainable growth model to enabling BCB’s growth by generating focus group’s impression about the model was the aim of the focus group study. The participants of the focus group study were chosen from the e-marketing experts, practicing in the same market, where the BCB has been operating their businesses. The result of the focus group study has appeared as positive and promising towards initiating a sustainable approach for BCB’s operation. A series of web-based RM focused promotions and market offerings are recommended, and the approach of implementing other similar and diverse numerous opportunities are suggested to BCB to initiate their journey towards sustainable growth by implementing the model. The result of the study shows that the web-enhanced RM focused promotional strategies, learnt from one market are applicable in different markets, but the relationship goals need to be accomplished following the target market’s needs, wants and demands.

CSFs for SMEs in Measuring e-Commerce Success

With the worldwide appearance of Big Data and its prospective to citizens in all its endeavours, there has been a developing requirements for research on the business drivers influencing the adoption of Big Data services. This paper therefore focuses on Small to Midsized Enterprises-SMEs in Jordan; hoping to have a better delivery of Big Data services with increased transparency and availability of technology, and the improved interaction with SMEs. This paper reviewed the relationships between Big Data and SMEs in general in Jordan. In addition, it examines the barriers for adopting Big Data among SMEs in Jordan. The paper mainly has used secondary research data and methods to provide a broad investigation of the issues relevant to Big Data, the reasons of those issues for SMEs in Jordan. The research is subject to academic journal articles, project reports, media articles, government and corporation based documents and other appropriate information. The study found that currently Jordan has been capitalizing comprehensively in developing its ICT sector, aiming at improving the performance of its public and private sector organizations, effectiveness, accurateness, time and fulfillment. However, Jordan needs to overcome barriers for adopting Big Data among SMEs which will improve efficiency and organizational effectiveness. By this way, SMEs in Jordan will be able to deliver information, high-quality customer centric and performance-driven services, and procedures, using information and communication technologies (ICT) to change the way they engage with customers and other businesses.

A comprehensive analysis on the adaption of Big Data in e-commerce: Overview of small to midsized enterprises-smes in Australia

For the last 20 years, while many electronic business (e‐business)/electronic commerce (e‐commerce) systems have been successfully adopted in businesses across different industries, a significant number have failed, especially in small to medium enterprises (SMEs). It is therefore necessary to explore critical success factors (CSFs) for SMEs in adopting e‐commerce success. A blend of quantitative and qualitative research methods were used, consisting of literature review, focus group studies, pilot tests, and surveys. Total survey was of 11.54% (277 out of 2401). Data analysis procedures were adopted, which comprised initial reliability analysis, validity analysis, t‐testing, factor analysis, and detailed reliability analysis. As a result, a total of 15 items were identified as common CSFs for SMEs successfully adopting e‐commerce system, which could be adopted as an effective tool for assisting SMEs in effectively adopting e‐commerce systems, and as a yardstick further to develop new methods for measuring e‐commerce success.