Eric Simon

Absorptive capacity : a proposed operationalization

The concept of absorptive capacity has already been considerably studied from a theoretical perspective, but few, if any, attempts at operationalizing the concept have been studied in ways that would allow its full assessment. The more specific focus provided by the four dimensions identified in some recent literature – acquisition, assimilation, transformation and exploitation – opens up some promising avenues for operationalizing the concept. This exploratory research studies and describes case studies of ten innovative companies using a cross-sectional research design. In the first part of the article, we re-examine the concept of absorptive capacity in terms of dynamic capabilities and provide a review of the relevant literature. The second part describes the work accomplished to operationalize the concept of dynamic capability and analyses the possible relationship between the business strategies adopted by the companies studied and their particular strategic capacity.

Biodiversity and Wine, a Nice Wedding: Saumur–Champigny in the Varinelles Domaine (Loire Valley, France)

Since 2004, the 130 winegrowers of the Saumur–Champigny appellation d’origine controlee have been committed to biodiversity. In a sector sometimes resistant to change, and indeed for the first time in France, winegrowers have chosen more ecological weed control methods and concentrated on creating and maintaining plant hedges within zones écologiques reservoirs (ecological conservation areas)(ZER) (Jarno, 2011). The growers’ Syndicate, backed by a powerful regional cooperative, rallied all its members and urged them to commit to the process. Collective awareness has driven the majority of winegrowers to ‘go organic’ and with the ultimate benefit of being awarded an organic label. But going organic is costly in terms of time, labour and finances and inevitably increases production costs. However, despite the less favourable cost equation, their business model is nonetheless effective, and most producers manage to sell their entire product. The aim of this case study is to show how some wine producers, in the quest for quality, have ‘looked outside the box’ for new information (for example: sustainable agriculture, biodiversity, biodynamics), assimilated that information and applied it to their own operation and production for improved commercial results.