Eugenijus Chlivickas

International region as a brand origin: Conceptualization and review

The purpose of the paper is to examine the international region‐relation as a brand origin. The results of the theoretical analysis of this study provide a foundation for making suggestions about theoretical relationships between components of the brand origin. According to proposed theoretical model, communication with the consumers spreading from the strong business clusters in the international region creates emotional attitudes towards a brand origin; in addition, the quality of the products of the same clusters creates cognitive attitudes towards a brand origin. Our interest centred on a specific international area ‐ the Baltic Sea region. This region embodies the principles of shared values and common purpose, hence portrays a promising situation for regional branding. Performed empirical research allowed the analysis of both emotional and cognitive components of the brand origin. Therefore, the direct effects of the attributes of local brands on the brand origin were tested on the basis of telecoms and food industries in the Baltic Sea region.

Leading priorities for development of the high technologies market

High technologies development has strategic importance to improving regional EU and national economies effectiveness and assuring a countrys competitiveness. This is especially a key priority for small countries that do not have many natural and material resources, as well as labour force. Therefore, in the article the specifics of high technologies development that derives from exceptional high technologies features is analysed. These specific features of high technologies influence the rise of specific characteristics of high technologies market. Thus, the article aims to set leading priorities for a successful development of high technologies business in Lithuania. Development of the high technologies business depends first of all on development of the high technologies market. The success of developing high technologies depends on implementation of the ‘ triple helix’ model covering integration of the public and private sector as well as science. The most successful’ triple helix’ model for high technologies development is the one where the highest degree of cooperation between authorities, industry and academic public is indicated. Therefore the article establishes the implementation of the ‘ triple helix’ as a leading priority for high technologies development in Lithuania.

Public finance of Lithuania: Gender perspective

The paper presents the analysis of Lithuanias economic growth, tax policy, state budget and municipality budgets, using of the EU structural funds support from a gender perspective. Gender asymmetry is examined not only at the microeconomic level, but also at the level of macroeconomics, therefore solutions of gender problems have to be relevant and adopted in view of macroeconomic criteria.

Explicating the role of trust in knowledge sharing: a structural equation model test

Although the large body of literature suggests that trust is a prerequisite for knowledge sharing, the understanding of mediational pathways remains limited. The paper fills the gap by combining two separate streams in knowledge sharing, where the first reflects the paradigm of the organizational behaviour theory and highlights the impact of organizational culture and employees’ trust; where the second one discloses the impact of technology deployment in knowledge sharing. Building on the premises that interdependence between variables that affect knowledge sharing raises form organizational culture of trust and available technologies, we examine the structural origins of knowledge sharing. As a method structural equation modelling test was used to analyse the data. Hypothesised five-factor model was tested through two stages using AMOS software. The findings carry theoretical implications for the knowledge management body of knowledge since they extended the research on knowledge sharing by integrating organisational culture and technological solutions into one complex system. Form practical perspective, the relationship among four predictors – trust in leadership, trust in co-workers, trust in technologies for knowledge management, and fear of losing one’s value – provide a proof on how organizations knowledge sharing is composed and how it could be developed.

BRAND ORIGIN: THEORETICAL FRAMEWORK AND EMPIRICAL EVIDENCE

AbstractThe influence of products brand origin on product evolution mainly has been studied from a country-of-origin perspective whit little consideration for cross-national regions as a place of origin. Article develops broader perception of the brand origin that is more suitable for the business based on cross-national cooperation and international clusters. The theoretical value of the study lies in the synthesis of fragmented knowledge about branding an international regional. It provides theoretical framework for cross-national region-related branding and presents the results on empirical research based on Baltic Sea region as a brand origin. From the practical standpoint the paper provides understanding about the influence of regions image to product evolution in international market.

Training in Public Administration for Globalization and a Knowledge-Based Society with a Humanistic Orientation

To provide adequate national environment to strengthen the knowledge society, it is critical to foster change in all spheres of social and economic life aiming to develop cultural, scientific, and technological progress to reap the benefits of globalization.