Borisas Melnikas

Integral spaces in the European Union: Possible trends of the social, economic and technological integration in the Baltic region

Regional integration oriented transformations in the Baltic region, as well as the unified social, economic and technological space formation processes are described and analysed. These processes are comprehended as an important factor of further social, economic and technological modernization in the Baltic countries, as a precondition for more intensive and active integration of Baltic economic systems into the European and global economic and technological structures, as well as a knowledge‐based society and knowledge economy creation factor. The arguments determining the idea of the Baltic region community and unity, as well as opposing arguments are evaluated. The main principles of integration in the Baltic region, as well as the possible integration strategies are analysed. The unified social, economic and technological space in the Baltic region as a research area is described.

INFLUENCE OF PRICE AND QUALITY TO CUSTOMER SATISFACTION: NEUROMARKETING APPROACH

The purpose of this article is to analyze literature and find out empirical evidence on product price and quality influence on customer satisfaction through neuromarketing approach. Customers’ satisfaction on their purchase is a significant factor that leads business to success. In recent times, customer satisfaction has gained new attention within the context of the paradigm shift from transactional marketing to relationship marketing. Even it is agreed in the literature that price and quality has high effect on customer satisfaction; still there is little empirical evidence exploring this relation. Almost nothing is known about the human neural mechanisms through which it affects the decisions made by individuals. So, in this article there are reviewed two neuromarketing study cases as neuromarketing provides qualitatively different information, ostensibly better quality comparing to that obtained by traditional methods. The whole article reveals that price and quality is an important factor for customer satisfaction which leads to marketing managers’ decisions complexity nowadays as markets are becoming more and more complex and overloaded. Article in English

The Integration Problems of the Baltic States: Possibilities for the Formation of A Unified Technological, Economical, and Social Space

At this time, in the Baltic States, there is a complex process of policy, economic, and social transformation - representing the spread of democratic relations, orientation towards the priorities of the universal person’s worth, and also the internationalisation of policy, economic, social and cultural development, as well as the formation of working quality level economic market bases.

Management specialists in the knowledge based society: Life‐long learning oriented human resourse development

Abstract The publication presents an analysis of management specialist development problems arising in todays situation. Special attention is paid to management specialist development in the conditions of globalization, knowledge society development, European integration and the European Union enlargement. The publication provides an in‐depth analysis of management specialists development principles and practical experiences in the area of management specialist development. The absence of well‐founded general principles of management specialist development as well as special principles of business and public management specialist development remains an important research problem. The absence of integrated and individualized university studies and of the practical realization of the life‐long learning principle in the area of management specialist development remains an important practical problem. The aim of the publication ‐ to formulate and ground the main principles of management specialist developmen...

Urban development and property management in the context of societal transformations: Strategic decision‐making

The urgent problems of urban development and strategic property management in the context of economic, social, political transformations in the society are analyzed. The possibilities of multicriteria strategic decision‐making are described. The following objects are analyzed: urban development under the conditions of transformations as a major research object in the area of strategic property management; cities and their development as an environment of property creation and accumulation; transformation processes as general context of the urban development and of the creation and accumulation of property; the major trends of the transformation processes in Central and Eastern Europe, the main criteria and indicators of them; the evaluation criteria used in the area of urban development and property strategic management in the conditions of transformation processes; multicriteria decision‐making in the area of urban development and property strategic management.

The model for selection of a maintenance strategy for municipal buildings

This paper considers a problem of the evaluation of different strategies for the proper maintenance of municipal buildings, including public and private property, with the emphasis on rapidly changing environmental conditions. One of the important aspects of problem in the area of building maintenance in many countries is the lack of sound long-term strategies aimed at adapting buildings to constantly changing requirements. This aspect is particularly acute in the municipal buildings sector. The main findings of paper are the theoretical model for rational maintenance strategy selection and the system of criteria for comparison of building maintenance strategies are suggested.

Consumer vulnerability in pharmaceutical market: Case of Baltic countries

Abstract Consumer vulnerability receives attention in search for effective solutions of complex problems in the social welfare system on the international as well as local or regional scale. Pharmaceutical consumer vulnerability takes various forms and therefore it may be analyzed in social, economic, legal, ecological or purely medical terms. The article presents an integrated methodology that was applied to develop an indicator of pharmaceutical consumption and pharmaceutical consumer vulnerability; it also presents findings of the research, which employed this methodology to estimate vulnerability of different consumer groups as well as general consumer vulnerability in Lithuania, Latvia and Estonia.

Transition processes and integral cultural space development in Central and Eastern Europe: main problems and priorities

Purpose – The paper aims to evaluate the problems and theoretical characteristics of integral cultural space development in the context of transition processes in Central and Eastern Europe.Design/methodology/approach – The paper has used the outcomes of the research conducted over recent several years, dedicated to the diagnostics of the problems of transformations as well as economic and social development in Central and Eastern Europe with a special reference to the development of the integral cultural space.Findings – Major findings show that the creation and development of the integral cultural space in Europe is a very complex and controversial process, and in this course various problems and conflicts arise. Therefore, to encourage the creation of the integral cultural space in Europe appropriate cultural policies need to be implemented in Europe. These policies may embrace many priorities including the preservation of cultural diversity, adaptation and dissemination of integrated European dimensio...

Dynamics of Attack Actions in the Mobbing Strategy: The Case of Lithuania

The purpose of this research is to determine the occurrence and prevalence of different mobbing actions used against a victim in the context of Lithuanian organisations, taking into account the type of professional activity.A questionnaire was created for the purpose of the research. The reliability of the ques- tionnaire is demonstrated using indicators of the methodological quality of characteristics. The research revealed that in mobbing strategies, most bullying behaviour is interrelated and constructs a particular system, which is driven by insulting communication, defama- tion and isolation.The results draw the attention of managers of organisations to the nature of unethical communication and the need to protect dignity and reputation of employees and prevent mobbing and bullying.An original instrument was developed and used to interview mobbing and bullying vic- tims.

Transition processes in Lithuania and other east ‐ and Central European countries: Development of university and professional studies system

The present state of university and professional education in Lithuania and major problems of its development are outlined. The possibilities of upgrading university and professional studies are evaluated, taking into account the processes associated with the integration of Lithuania into the European Union. In addition, the prospects of education development are analyzed in the context of transitions characteristic of the states of Central and Eastern Europe.