Faridah Hassan

Intangible assets valuation in the Malaysian capital market

Purpose – This study examines the intangible assets value of the Malaysian market. It measures the relationship between intangible assets and corporate market value of Malaysian firms and whether they are consistent with findings in other advanced markets.Design/methodology/approach – Firstly, the development of intangible assets of Malaysian companies over 2000 to 2006 were measured statistically using Landsmans balance sheet identity model. Then, cross‐sectional multi‐regression procedure was used to ascertain the relationship between intangible assets and financial performance.Findings – The findings reveal that the Malaysian market developed intangible assets at a rather slow pace, with significant development from year 2004 onwards. It also reveals that the book value of net assets (BVNA) are still dominant in Malaysian corporate valuation but this trend is declining as greater interest has now been developed in employing intangible assets and earnings as important variables. Furthermore, the result...

Examining market accessibility of Malaysia's Harumanis mango in Japan: challenges and potentials

Purpose – The purpose of this paper is to seek to illuminate the challenges and potentials that might be encountered by the exporters of Malaysians tropical fruits, particularly the Harumanis mango into the Japanese market.Design/methodology/approach – The research method utilised in the study were in‐depth interview with appropriate government authorities, fruit traders, importers and retailers in Malaysia and Japan.Findings – The findings suggest that to succeed in this challenging and competitive yet lucrative market environment, it is vital that farmers, fruit exporters and relevant government agencies implicitly understand the aforementioned regulations, procedures and the Japanese trend of fruit consumption.Research limitations/implications – The study focuses on the challenges and potential of Malaysians tropical fruits, especially Harumanis mango into the Japanese market.Practical implications – The results provide insights to the Malaysian agricultural sector and other organizations of similar ...

Factorial Validation Predictors of Attitude among user and Nonuser of Halal Skin Care Product

Abstract The purpose of this paper is to construct and validate the underlying factorial-structure of attitude predictors’ measurement scale towards Halal skin care product. The analysis was based on a sample of 470 among user and nonuser, collected via drop off and collects survey technique. A quota sampling approach was used in the data collection. Subsequently, Confirmatory factor analysis (CFA) was executed to confirm and validate the factorial structure. The results confirmed a 4-factor structure as conceptualized i.e. Spiritual Intelligence (SQ), Spiritual Congruence (SC), Product Image (PI) and Product Involvement (PV).

Bridging Islamic Financial Literacy and Halal Literacy: The Way Forward in Halal Ecosystem☆

Abstract Halal business is not just about halal ingredients and production. Besides focusing on halal production, the right Halal business operators should also concentrate in adopting Halal financing that is called Islamic financing. However, the assessment of the level of awareness, knowledge and skills of Halal and Islamic financing among business operators should be prepared. This paper aims to bridge the Halal Literacy and Islamic Financial Literacy on the attitude of Halal business producers towards Islamic financing adoption. This study proposes the measurement and validity approach for Halal Literacy and Islamic Financial Literacy. Halal Literacy and Islamic Financial Literacy are two crucial concepts where it can lead to the behavior of person towards its decisions especially in adopting Islamic financing. Halal Literacy and Islamic Financial Literacy will be measured using true/false test questions with an option to choose don’t know. Then, Confirmatory Factor Analysis (CFA) will be used to analyze the scoring using Weighted Least Square method to test the construct validity. This study is attempted to contribute towards new theoretical knowledge especially in proposing the measurement items for Halal Literacy and Islamic Financial Literacy. This study also expected to help the policymaker to understand the level of literacy among consumers, especially from Halal business producers perspective.

Soft skills implementation in construction management program: A survey of Malaysian public universities

The higher education provision in Malaysia has been criticized for not producing graduates with adequate soft skills. On the conviction that the traditional curriculum are inadequate in developing graduates who are more “generally” savvy, the Ministry of Higher Education (MoHE) has instructed all higher education institutions to change their curriculum to the Outcome-Based Education (OBE) curriculum. The outline of what soft skills to be learnt, how the learning should be delivered and assessed should be in place for the curriculum to be effective. This is more so in the design of construction management degree curriculum which require a balance of teaching technical subjects and soft skills. Most of the construction management degree programs offered by the higher education institutions in Malaysia is now operating on the soft skills outlined in the OBE curriculum but critics continue to argue that the graduate are still short of the soft skills required. In conceiving this problem a research was mooted to examine the vexing issues of soft skills outlined in the OBE curriculum design and delivery. This paper presents the first part of the research study which investigates the issues of ambiguity of soft skills in construction management OBE curriculum. Data were drawn from a survey that was carried out on construction management lecturers from three public universities. This finding provided some significant insights which suggest elements of the soft skills outlined in the OBE curriculum which needs to be re-learnt. This would help to identify and remove the ambiguities in conceiving how soft skills should be taught and assessed.

Challenges, opportunities and performance of Bumiputera SMEs in the food industry: A Malaysian perspective

SMEs in Malaysia have played a very important role in the Malaysian economy. SMEs provide an opportunity for Bumiputera SMEs particularly in Malaysian food industry. However, Bumiputera SMEs in the Malaysian food industry are still facing several challenges. So, this study aims to identify the challenges, opportunities and performance faced by Bumiputera SMEs in Malaysian food industry. Besides that, this study examines the general overall appraisal of the business performance and competitiveness of SMEs in the Malaysian food industry. Stratified random sampling according to the sectors is conducted to select 500 samples from the population. The findings of this study is not only offer an extension to the existing theory in entrepreneurial area but also provide some guidelines to the Bumiputera SMEs in achieving performance in the Malaysian food industry.

Notice of Retraction Soft skills implementation in construction management program: A survey of Malaysian public universities

The higher education provision in Malaysia has been criticized for not producing graduates with adequate soft skills. On the conviction that the traditional curriculum are inadequate in developing graduates who are more “generally” savvy, the Ministry of Higher Education (MoHE) has instructed all higher education institutions to change their curriculum to the Outcome-Based Education (OBE) curriculum. The outline of what soft skills to be learnt, how the learning should be delivered and assessed should be in place for the curriculum to be effective. This is more so in the design of construction management degree curriculum which require a balance of teaching technical subjects and soft skills. Most of the construction management degree programs offered by the higher education institutions in Malaysia is now operating on the soft skills outlined in the OBE curriculum but critics continue to argue that the graduate are still short of the soft skills required. In conceiving this problem a research was mooted to examine the vexing issues of soft skills outlined in the OBE curriculum design and delivery. This paper presents the first part of the research study which investigates the issues of ambiguity of soft skills in construction management OBE curriculum. Data were drawn from a survey that was carried out on construction management lecturers from three public universities. This finding provided some significant insights which suggest elements of the soft skills outlined in the OBE curriculum which needs to be re-learnt. This would help to identify and remove the ambiguities in conceiving how soft skills should be taught and assessed.

Soft skills implementation in construction management program: A comparative study of lecturers and students perspective

This study aimed to identify the soft skill implementation problems in Construction Management Program based on lecturers and students perception. A total of 95 construction management students and 44 construction management lecturers participated in this study. Data were collected using a questionnaire. Among the variable studies were the understanding of terms and definition, soft skills and general attitudes. Result of the study shows that there is a mismatch between students and lecturers perception in soft skills implementation. Future study need to be carried out confirm this mismatch in identifying the gap of soft skills in construction management program based on industry, lectures and students perspective.

Technical competency of client project manager in managing public projects in Malaysia

How well the stakeholders play their part in the project management relatively contributes to the success of construction projects. One of the critical stakeholders is the Client Project Manager (CPM) whom is responsible for ensuring the client interests are well preserve. CPM needs to have knowledge on project management and all the technical skills required to manage the project. Although, they do not perform the actual work of the project, yet CPM needs the same technical skill level as the people doing the work. This paper reports the first stage of the study which is to identify the problem in relation to the CPM technical competency in managing Malaysian public projects. Literature analysis and interviews have been done with several policy makers and experience professionals who have been involved in public projects for more than ten years. The evidence did indicate the CPM is not competent in managing public projects. CPM that are being appointed come from various education backgrounds and CPM has different knowledge and understanding regarding on how to manage projects. Furthermore, there is no standard technical competency model establish for the CPM especially for the use of public CPM. To add to the matter, the quality and standard of the training provided by the responsible ministry are still not up to the industry needs. This work aims to develop the technical competency model for the usage of the public CPM in managing projects. Recognition of these problems will be the basis to build up the professionalism of the public CPM in managing public projects in Malaysia.

The Antecedents of Brand Experience within the National Automotive Industry

Abstract Notably, brand experience has attracted attention in marketing management as marketers realize the importance how consumers experience brands is critical in developing marketing strategies for goods and services. However, there is too little emphasis on designing a customer journey that enhances the entire customer brand experience. The purpose of this study to investigate antecedents of brand experience within national automotive industry. This study develops PADI model and argues on how their model can help academicians and practitioners truly understand customers feel and provide service experiences that engage and delight them. In order to truly understand the customer brand experience, a holistic view of all interactions at all touch points, that is, during search, purchase, consumption and post-consumption. Besides that, it provides a better understanding of brand experience which facilitates the potential development of richer customer relationships. By doing so, it could be a competitive advantage for practitioners as consumers seek emotional attachment with the car brand. This valuable insight helps practitioners to exploit social media capturing potential consumers. This study empirically contributes towards developing a more valid and reliable brand experiences factor which is useful for decision making at the management level. Failure to capture potential consumers might influence national producers to bear the increased costs associated with managing the brand as an assets that drive every strategic and investments decision. The originality of this research lies on the measurement scale of brand experience that makes a difference to customers during the national car consumption.