Farzana Quoquab

The mediating role of new ecological paradigm between value orientations and pro-environmental personal norm in the agricultural context

Purpose – Environmental awareness became a crucial agenda for both academicians and practitioners. Effect of the individual’s value, belief and norm on their environmentally significant behaviour is vital on subsequent purchase decision of the consumers. Considering this, the purpose of this paper is to examine the relationships among value orientations, new ecological paradigm (NEP) and pro-environmental personal norm (PPN). Moreover, this research intends to investigate the mediating role of NEP between value orientations and PPN. Design/methodology/approach – This study has utilized questionnaire survey among 277 paddy farmers at the Muda Agricultural Development Authority area in Malaysia. Data were analysed using partial least squares technique in order to test study hypotheses. Partial least square technique was utilized to analyse the data to test the study hypotheses. Findings – Results reveal that biospheric value, altruistic value and egoistic value positively and significantly affect NEP. It is...

Bridging the gap between justice and citizenship behavior in Asian culture

Purpose Based on social exchange, equity, and other orientation theories this study examines the effect of organizational justice on two dimensions of employees’ citizenship behavior in the Asian context. Moreover, the purpose of this paper is to investigate whether Islamic work ethic (IWE) can moderate the relationships between organizational justice and two dimensions of citizenship behavior. Design/methodology/approach Data were collected using self-administered questionnaire. In total, 337 employees from Islamic financial institutions in Malaysia participated in the survey. Structural equation modeling specifically partial least square was used to analysis the hypothetical model developed in this study. Findings The finding of this study revealed that justice has direct effect on citizenship behavior directed toward individual and organization alike. These relationships found to be more effective for employees who are high in IWE and weak for employees who are low in IWE. Moreover, the findings of this study provide insight about the validity and reliability of the existing scales pertaining to the study constructs in Asian culture. Practical implications The current study enhance researchers understanding about the crucial role of dispositional variables as moderator in relation to justice and citizenship behavior, confirmed the predictive role of organizational justice in Asian context, and stresses the importance of justice at workplace which can encourage employees to go the extra mile and show good behavior toward their co-workers and/or organization. Originality/value This is a pioneer study that empirically investigates the moderating role of IWE between organizational justice and citizenship behavior, and emphasized the validity and reliability of the used scales in eastern context.

Mediating effects of students’ social bonds between self-esteem and customer citizenship behaviour in the context of international university branch campuses

Purpose The purpose of this paper is to offer empirical evidence on the role of self-esteem and social bonding in explaining citizenship behaviour of students at international university branch campuses (IBCs). Design/methodology/approach A sample of 400 students from four IBCs in Malaysia was administered in a questionnaire. Data were analysed using SPSS and partial least squares 3.0. Findings This research demonstrates that students’ self-esteem and social bonds have positive direct effects on customer citizenship behaviour (CCB). Moreover, self-esteem has an indirect effect on CCB via intervening of attachment, commitment and involvement of social bonds. Research limitations/implications CCB of IBC students can be explained by self-consistency theory via mediation of social bonds from social bonding theory. Practical implications To encourage CCB in IBCs, university management should target students who have high self-esteem, closely tied to parents and lecturers, committed to university, highly involved in co-curricular activities and comply with university regulations. Originality/value Greater understanding of students’ citizenship behaviour may help transnational universities to improve relationship marketing strategy and enhance students’ campus experience.

Environment Dominant Logic: Concerning for Achieving the Sustainability Marketing☆

Abstract Environmental issues are now at the forefront of global agenda. This is because, the natural resources are depleting in alarming rate. Moreover, environmental pollution, need for future generation as well as quality of life became few more crucial issues for the survival of the human life. In order to attain a sustainable existence of individuals, several researchers have started to point marketers’ role as the catalyst in bringing the change in conventional way of looking of business aspects. Considering the environmental deterioration, a new business philosophy became the necessary. This research addresses this issue by proposing a paradigm shift of the present marketing approach to a more timely, needed and holistic approach which can be called as ‘environment – dominant’ logic. Particularly, this study attempts to answer three basic questions related to this phenomenon: (i) Why the ‘environment-dominant’ logic is in the forefront? (ii) How does E-D logic differ from the conventional views of marketing paradigm? (iii) What is the role of E-D logic in marketing activities?

Furthering the thought on Islamic work ethic: how does it differ?

Purpose The purpose of this paper is to highlight the underlying values of Islamic work ethic (IWE) that distinguish it from other ethical perspectives such as Protestant work ethic (PWE), Hindu work ethic (HWE) and/or Buddhist work ethic (BWE). Design/methodology/approach The present study utilized the critical review approach to answer the research questions. In this regard, guidance was sought from the Holy Quran and Sunnah to understand the Islamic ordainments pertaining to IWE. Moreover, articles related to different ethical systems are exhaustively reviewed. Findings Based on the literature review pertaining to the different ethical systems, this study highlights five specific distinguishing values and behavior: emphasis on halal and haram, emphasis on the purity of intention, seeking of employment, the nature of employer–employee relationship and dealing with sexual harassment. Practical implications Multinational and local organizations are strongly recommended to comprehend and grasp different ethical background of their employees to meet and satisfy their physical and spiritual needs. As a result, it may enhance and boost the effectiveness, efficiency and productivity of the organizations. Originality/value This study has its merits in term of identifying the distinguishing aspects of IWE from other ethical systems. There is a paucity of research that examines these differentiating values. Therefore, the research question “what are the underlying factors that differentiate IWE from PWE, HWE and/or BWE?” is still unanswered. The present research is an attempt to answer this question. The findings of this study will enable the researchers to come out with a comprehensive and complete definition of IWE construct. Moreover, it will be useful to refine the existing IWE scale by emphasizing the distinguishing aspects of the construct.

Managing Sustainable Consumption: Is It a Problem or Panacea?

With the growing concern pertaining to the problems related to environmental issues, sustainable consumption became the central research priority in recent years. Sustainable consumption is being consistently associated with green and ethical consumerism which advocates for wise and careful consumption as well as efficient use of goods and services. It goes beyond the environmental concern by ensuring and managing the existing resources in order to meet the current need without jeopardizing the need of the future generation. Clearly, it calls for a paradigm shift from the existing extravagant consumption pattern to a more future oriented eco-friendly and eco-concerned consumption. By considering such importance, the present study attempts to shed some light on problems and prospects related to adopting sustainable consumption behaviour among consumers. Furthermore, the sustainable consumption construct is defined holistically in order to highlight the depth and breadth of the construct. This study utilized scientific way of reviewing literature as the means to gather required information. Literature pertaining to sustainable consumption is analysed, compared and synthesized to fulfil the research objective. In a nutshell, the paper presents an overview of sustainable consumption concepts, its problems and prospects in order to advance the knowledge among academicians and practitioners. It is expected that, this study will motivate future researchers to conduct more research in this field.

Why Sustainable Consumption Is Not in Practice? A Developing Country Perspective

In recent years, sustainable consumption became a global concern in order to attain sustainable development. The natural resources are diminishing in alarming rate which initiated the discussion on sustainable consumption among the academicians and practitioners. However, it seems that the developing countries are comparatively far behind of adopting and practicing sustainable consumption. The present paper attempts to shed some light on this issue from developing country perspective like Malaysia. More particularly, this study seeks to answer the research question: Why sustainable consumption is not in practice? What are the reasons behind this slow movement? In order to gain deeper understanding regarding the issue, 15 in-depth interviews were conducted. It is hoped that, the findings from this study will illuminate the understanding of the sustainable consumption practice.

Factors affecting consumers’ intention to purchase counterfeit product: Empirical study in the Malaysian market

Most of the past studies have considered social and personal factors in relation to counterfeit product purchase intention. However, there is a dearth of research that linked ethical aspects with such kind of product purchase intention. Considering this gap, the purpose of this paper is to investigate the direct as well as indirect effect of ethical aspects on the attitude of consumers’ counterfeit product purchase in the Malaysian market.,A total of 737 questionnaires were distributed in China Town, Low Yat Plaza, as well as a few “pasar malam” (night markets), which yielded 400 completed usable responses. Partial Least Square Smart PLS software and SPSS were utilised in order to analyse the data.,The results revealed that the ethical aspect in term of religiosity, ethical concern, and perception of lawfulness directly and indirectly affect consumers’ behavioural intention to purchase counterfeit products.,It is expected that the study findings will enhance the understanding of marketers as well as policymakers about consumers’ purchase intention of such fake products. Eventually, it will help them to come up with better marketing strategies to purchase counterfeit products and to encourage them to purchase the original product.,This is relatively a pioneer study that examines the effect of ethical aspects of consumers in term of their religiosity, ethical concern, and perception of lawfulness on their attitude towards buying counterfeit products. Additionally, this study examines the mediating role of consumer attitude to purchase counterfeit product between ethical aspects and behavioural intention, which is comparatively new to the existing body of knowledge. Last, but not the least, this research has examined these relationships in a new research context i.e., Malaysian market, which can advance the knowledge about consumer behaviour in the East Asian context.

Does cyberloafing boost employee productivity

This paper attempts to shed some light on the effect of cyberloafing on employee productivity. More specifically, the objective of this study is to assess the relationships between workplace Internet leisure, workplace Internet leisure policy, workplace autonomy orientation, and employee productivity. Data were collected from five banks located in Kuala Lumpur. Self-administered survey questionnaires were employed among which 282 completed questionnaires were returned and found usable for further analysis. The data were analyzed using Statistical Package for Social Science (SPSS) software version 21.0. The result suggests that there is a significant and positive relationship between workplace Internet leisure and employee productivity. However, it is found that workplace autonomy orientation and workplace Internet leisure policy do not affect employee productivity. Implications, limitations and future research directions are discussed at the end of the paper.

Linking Emotional Intelligence with Employee Pro-Environmental Behavior

Changing behaviour towards pro-environment will not only can contribute towards organization sustainability but also will help to prevent further environment destruction. However, empirical research on developing model or solution to foster employee pro-environmental behaviour in workplace is still lacking. Therefore, this paper examines existing literature pertaining employee pro-environmental behaviour in the workplace from year 2008 to 2017 that (1) discussed individuals’ pro-environmental behaviour at workplace, (2) identified variables and antecedence that lead to pro-environmental behaviour and (3) theories used towards this behaviour. Several researches suggested the anticipated role of emotion in Theory of Planned Behaviour (TPB) might strengthen the behavioural predictability. Addressing this particular gap in this literature, this paper examines existing literature pertaining emotional intelligence that contribute towards behavioural formation. In particular, this paper discusses the significant role of emotional intelligence in TPB construct that can lead towards fostering employee pro-environmental behaviour.