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Dive into the research topics where Farzana Yasmin is active.

Publication


Featured researches published by Farzana Yasmin.


Journal of Islamic Marketing | 2015

Non-Muslim consumers’ perception toward purchasing halal food products in Malaysia

A. K. M. Ahasanul Haque; Abdullah Al-Mamun Sarwar; Farzana Yasmin; Arun Kumar Tarofder; Mirza Ahsanul Hossain

Purpose – This study aims to identify the factors that influence Malaysian non-Muslim consumers’ perception towards buying halal food products. Design/methodology/approach – A structured close-ended questionnaire was used for data collection through a random distribution to 500 non-Muslim consumers from various states in Malaysia. Findings – Using SPSS package, the factor analysis was able to identify three main variables. Later, the hypotheses were tested using structural equation modelling. This study has indicated that the perception of non-Muslim consumers about halal food products is influenced by their attitude, subjective norm and perceived behavioural control, specifically in the context of Malaysia. Research limitations/implications – This finding will help both the academics and the industry food makers in understanding the perception of non-Muslim consumers towards the concept of halal food products. Practical implications – The outcome of the study can serve as a useful reference to relevant M...


SAGE Open | 2015

Purchase Intention of Foreign Products

A. K. M. Ahasanul Haque; Naila Anwar; Farzana Yasmin; Abdullah Al-Mamun Sarwar; Zariyah Ibrahim; Abdul Momen

The current research aims to investigate various factors that influence consumers’ intention of buying foreign products. The data were collected by means of self-structured questionnaires from a total of 260 Bangladeshi consumers residing in the two major cities of the country, Dhaka and Chittagong. At the initial stage, statistical analyses, particularly descriptive analysis as well as exploratory factor analysis, were conducted using SPSS, after which structural equation modeling was run by using AMOS. The findings have established that brand image and quality of foreign products carry significant positive influence on purchase intention of foreign products. However, religiosity leaves a significant negative effect on the purchase intention of foreign products. Furthermore, findings have also revealed that the image of the country of origin carries a significant positive effect on brand image but ethnocentrism carries a significant negative effect on perceptions about the quality of foreign products in their purchase intention. The major contribution of the current study is that it focuses on Bangladesh, as there is a vacuum in contemporary literature on this topic in the context of Bangladeshi consumers. The findings derived from the study could facilitate marketers in the creation of effective marketing strategies and at the same time are also valuable for academicians as well as consumers at large.


IOSR Journal of Business and Management | 2012

Critical factors for developing brand equity: an empirical investigation in Malaysia

Suranga Silva; Seyed Rajab Nikhashemi; A. K. M. Ahasanul Haque; Farzana Yasmin; Ali Khatibi

The power of branding is most often powerful than the product itself. Renowned brands like Procter and Gamble paid Richardson-Vicks 2.6 times of its book value. Nabisco was sold for 3.2 times of its book value and General Motors was sold for 3.5 times its book value. Whilst these corporations succeeded in using their brand as a source for their companys worth, others lagged behind, trying to comprehend the real value of branding. This study draws upon past literatures in branding and proposes the use the brand equity concept towards formulating a meaningful plat for a Malaysian Internet service called TMnet, Jaring and Maxis to nest. This study develops a brand equity construct which nestles upon brand concept of functionality, image, perceived quality and brand loyalty. Developing brand equity is not an easy task. Therefore, this study tries to identify the important factors for creating brand equity. Results of this study shows that perceived quality is the most important factor for developing brand equity. The results of this study confirm the significant influence of these four utmost important factors on brand equity. In conclusion, practitioners can derive a better understanding of the activities that are undertaken by these organizations and how the way these activities are being dealt with. Keywords: Functionality, image of brand, perceived quality of brand and brand loyalty


Journal of Transnational Management | 2017

Consumer evaluations of store brands: Effects of product-perceived risks

Abdullah A. Aldousari; Farzana Yasmin; Mohd Shukri Ab Yajid; Zafar U. Ahmed

ABSTRACT The significance of retail store brands has increased. However, despite the emergence of numerous exclusive retail products, not all of them achieved success. Seemingly, retailers have a shortsighted comprehension of the different risks related to including new categories of products to the store brands. This research analysis investigates how various categories of perceived risks connected with attributes, products, and atmosphere of stores impact consumers’ evaluation of store-branded products. A developed and tested structural model gave indications of the probability of consumers’ evaluations of store brands. The research discovered various perceptions of store brands among the respondents. Also, one of the research results found different perceptions among users and non-users of store brands.


Archive | 2012

The Impact of Customer Perceived Service Quality on Customer Satisfaction for Private Health Centre in Malaysia: A Structural Equation Modeling Approach

A. K. M. Ahasanul Haque; Abdullah Al-Mamun Sarwar; Farzana Yasmin; Aftab Anwar; Nuruzzaman


Archive | 2011

Study on consumer perception towards online ticketing in Malaysia

Seyed Rajab Nikhashemi; Farzana Yasmin; A. K. M. Ahasanul Haque; Ali Khatibi


Archive | 2011

Assessing the impact of advertisement towards Malay consumers: an empirical study of fast food restaurants in Malaysia

A. K. M. Ahasanul Haque; Sabbir Rahman; Ismail Sayyed Ahmed; Farzana Yasmin; Almas Asri


Archive | 2013

Critical factors in determining customer satisfaction toward internet shopping in Malaysia

Seyed Rajab Nikhashemi; Laily Paim; Farzana Yasmin; Abdolaziz Yousefi


Archive | 2013

Effectiveness of Facebook towards Online Brand Awareness: A Study on Malaysian Facebook Users Perspective

A. K. M. Ahasanul Haque; Abdul Momen; Seyama Sultana; Farzana Yasmin; Kuala Lumpur


Archive | 2012

Exploring the Relationship between Religiosity, Ethnocentrism and Corporate Image: Young Muslim Consumers Perspective

A. K. M. Ahasanul Haque; Sabbir Rahman; Farzana Yasmin

Collaboration


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A. K. M. Ahasanul Haque

International Islamic University Malaysia

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Ali Khatibi

Management and Science University

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Abdul Momen

International Islamic University Malaysia

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Arun Kumar Tarofder

Management and Science University

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Laily Paim

Universiti Putra Malaysia

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Mohd Shukri Ab Yajid

Management and Science University

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Naila Anwar

International Islamic University Malaysia

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