Felix Brunner
University of St. Gallen
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Publication
Featured researches published by Felix Brunner.
Archive | 2015
Felix Brunner; Thomas Rudolph
In the age of cross-channel commerce, successful firms must identify, develop, and implement the right cross-channel services to attract and satisfy their target customers. This book aims to assist multi-channel players to increase their companys Performance and enhance their overall value proposition by showing how to select the appropriate cross-channel strategy and how to establish synergies between online and offline channels. . Outstanding holistic management approach . Only book on the topic that is suitable for both retailers and manufacturers around the world . Valuable insights for academics and practitioners
Archive | 2012
Thomas Rudolph; Oliver Emrich; Felix Brunner
Archive | 2015
Thomas Rudolph; Felix Brunner
Archive | 2015
Thomas Rudolph; Felix Brunner
Archive | 2014
Felix Brunner
Archive | 2013
Torsten Schmid; Felix Brunner
Archive | 2013
Torsten Schmid; Felix Brunner
Archive | 2013
Felix Brunner; Thomas Rudolph
Academy of Management Proceedings | 2013
Torsten Schmid; Felix Brunner
Archive | 2012
Felix Brunner; Thomas Rudolph