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Dive into the research topics where Felix Brunner is active.

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Featured researches published by Felix Brunner.


Archive | 2015

Toward Cross-Channel Management : A Comprehensive Guide for Retail Firms

Felix Brunner; Thomas Rudolph

In the age of cross-channel commerce, successful firms must identify, develop, and implement the right cross-channel services to attract and satisfy their target customers. This book aims to assist multi-channel players to increase their companys Performance and enhance their overall value proposition by showing how to select the appropriate cross-channel strategy and how to establish synergies between online and offline channels. . Outstanding holistic management approach . Only book on the topic that is suitable for both retailers and manufacturers around the world . Valuable insights for academics and practitioners


Archive | 2012

Online boomt : Die Voraussetzungen

Thomas Rudolph; Oliver Emrich; Felix Brunner


Archive | 2015

2. The Strategic Perspective

Thomas Rudolph; Felix Brunner


Archive | 2015

3. The Planning Perspective

Thomas Rudolph; Felix Brunner


Archive | 2014

Towards Cross-Channel Management : Strategic, structural, and managerial challenges for multi-channel retail incumbents

Felix Brunner


Archive | 2013

Relational Empowerment in Practice : How Top Managers Empower Their Middle Managers in Top-Driven Strategic Renewal

Torsten Schmid; Felix Brunner


Archive | 2013

Cross-Channel Management : How Top Managers Empower Middle Managers in Top-Driven Strategic Renewal

Torsten Schmid; Felix Brunner


Archive | 2013

Facilitating Discontinuous Strategic Renewal : Routes of Organizational Design Adaptation

Felix Brunner; Thomas Rudolph


Academy of Management Proceedings | 2013

Relational Empowerment in Practice: Middle Management Empowerment in Top-Driven Strategic Renewal

Torsten Schmid; Felix Brunner


Archive | 2012

Kundenversteher, Netzwerker und Prozessexperten : Mit welchen Schlüsselkomptenzen modernes Handelsmanagement zum Erfolg führt

Felix Brunner; Thomas Rudolph

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Thomas Rudolph

University of St. Gallen

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Torsten Schmid

University of St. Gallen

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Oliver Emrich

University of St. Gallen

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