Fernanda Fernandes Gurgel

Percepção de Moradores de uma Cidade Sede sobre a Copa do Mundo de Futebol 2014

The 2014 football world cup, in Brazil, aroused expectations about the final result, particularly about its impacts generated during its preparation. The objective of this research was to investigate the citizens’ environmental perception, in the city of Natal/RN, about the changes caused by the mega-event. The questionnaire was responded voluntarily by 214 residents of different areas of the Metropolitan Region. The age mean among participants was 35 years old. 53% of participants were male and the majority had degree of instruction between high school and graduated. Participants evaluated more positively the changes in the city during the event than after its ending. The areas of tourism, employment and the image of the city (advertising) were better evaluated. Traffic presented the lower evaluations in both moments. It can be concluded that participants do not believe in improvement obtained with the event.