Fernanda Scharnberg Brandão

Confiança e agregação de valor em carnes com indicação geográfica

The increased demand for agrifood products with certification related to the geographical origin has occurred on both global and national levels, seeking to meet specific market niches. In this sense, this article aims to identify consumer perceptions with respect to geographical indicators and their willingness to pay for this attribute. As a method, there was an internet survey among 272 consumers of beef with the help of the Sphinx software. It was found that consumer perception on geographical indications in meat is generally positive, and this attribute is recognized as a quality indicator. Consumers believe that this meat offers security and is more reliable than the product that doesn’t mention source, and you can add value to these differences. In addition, consumers value this attribute and are willing to pay more for meat with the seal of geographical indication.

Consumer perception of Brazilian traced beef

The objective of this study was to determine consumers understanding of beef traceability, identifying how consumers value this meat and traceability elements to be presented on retail shelves. The method used in this study was a survey through the internet applying the Sphinx software. The sample consisted of 417 consumers, mostly living in Porto Alegre, Brazil. Consumers are aware of certified beef, consider it important, but this is not a demand. As to traced beef, most consumers (62.4%) are in favor of mandatory traceability of beef cattle in Brazil, but 86.6% disagree with the destination of traced beef only to the foreign market. The majority of people are willing to pay more for traced beef and consider traceability a market opportunity, used as a differentiating tool.

Macro minerals to beef cattle in the native pastures of Campos de Cima da Serra - RS, Brazil

The present study was conducted to determine the mineral status of natural range pastures of Campos de Cima da Serra region, State of Rio Grande do Sul, Brazil, in different months of the year, to compare them to beef cattle requirements (NRC, 1996). The project was led in twenty private farms, in Cambara do Sul county, on grazing areas without improvements (except burning) at the last twenty years. Pasture samples were collected at January, February, March April, May, July, September and December to determine its calcium, phosphorus, magnesium, sodium and sulphur levels. Effect of the season was verified on all analyzed minerals. The Ca and Mg contents on grass samples were higher than the less demanding beef cattle categories requirements. Mg levels were deficient for more demanding animal categories, like gestating and lactating cows. Ca levels were deficient for calves. However, P, Na and S contents were lower than required for beef cattle categories.The present study was conducted to determine the mineral status of natural range pastures of Campos de Cima da Serra region, State of Rio Grande do Sul, Brazil, in different months of the year, to compare them to beef cattle requirements (NRC, 1996). The project was led in twenty private farms, in Cambara do Sul county, on grazing areas without improvements (except burning) at the last twenty years. Pasture samples were collected at January, February, March April, May, July, September and December to determine its calcium, phosphorus, magnesium, sodium and sulphur levels. Effect of the season was verified on all analyzed minerals. The Ca and Mg contents on grass samples were higher than the less demanding beef cattle categories requirements. Mg levels were deficient for more demanding animal categories, like gestating and lactating cows. Ca levels were deficient for calves. However, P, Na and S contents were lower than required for beef cattle categories.