Flavio Hourneaux Junior

Sistemas de mensuração e avaliação de desempenho organizacional: estudo de casos no setor químico no Brasil

O artigo pretende apresentar os resultados de uma pesquisa realizada junto a quatro grandes empresas brasileiras do setor quimico, descrevendo os seus respectivos sistemas de mensuracao e avaliacao de desempenho organizacional. O presente trabalho e um estudo exploratorio e descritivo e baseia-se no uso de estudos de casos multiplos, tendo sido realizada a respectiva revisao da literatura que aborda o assunto. Sao propostas, ao final, as conclusoes e recomendacoes que se fazem pertinentes ao tema do trabalho, guardadas as restricoes proprias da metodologia empregada.

Technological innovation management for sustainable development and competitiveness in the internationalisation context

The study seeks to understand how management practices of technological innovation that take social and environmental responsibility into account influence the internationalisation process of companies. The case study approach was chosen as our research method. The data were obtained by means of semi-structured interviews held at a Brazilian firm operating in the machinery and equipment sector. We sought to identify the main technological management practices that showed commitment to sustainable development. The results suggest that the companys international success and high degree of competitiveness are based on its offering innovative technology solutions that show a commitment to the environment. The study identifies important elements to an emerging knowledge area in the field of management sciences.

Os impactos da estratégia de marcas próprias na relação entre fabricantes e varejo: um estudo em empresas de grande porte

The study of marketing and production strategy of own brand products requires an understanding of both the benefits gained by retailers and manufacturers involved in this activity and also the effects of this strategy on the relationship between these companies. According to this idea, a qualitative and descriptive work was conducted, based on six case studies, three of them on large product manufacturers and three on large retailers. The aim of this study is defined is threefold: (1) to analyze the expectations of manufacturers and retailers with their own brands’ current operations, (2) to analyze the expectations of manufacturers and retailers with their own brands’ future operations, and (3) to analyze the influence of the own brands adoption on the relationship between manufacturers and retailers. The results indicate that (a) current operations are primarily based on economic reasons (market share, and use of spare capacity), (b) future operations are perceived from a marketing perspective (survival), and (c) the adoption of own brand strategy does not harm the relationship between the parties – both manufacturers and retailers –, unlike the earlier studies indicated.

O processo de internacionalização e os aspectos socioambientais: o caso Embraer

O objetivo deste trabalho e colaborar para que se compreenda se a capacidade de uma organizacao competir em um mercado internacional pode ser influenciada por questoes relacionadas aos aspectos socioambientais que a envolvem, com base nos diferentes contextos em que esta passa a operar. O estudo, de carater exploratorio e descritivo, trata da analise do processo de internacionalizacao da Embraer, e pautou-se na estrategia de um estudo de caso unico e, como meio de coleta de dados, foi escolhida a entrevista pessoal em profundidade, alem de utilizacao de dados de fontes secundarias. O ponto de destaque como resultado e a necessidade da industria de aviacao se reestruturar sob um novo enfoque, que valorize as variaveis sociais e ambientais, sob pena de sua propria sobrevivencia em longo prazo.

Sustentabilidade organizacional: aplicação de índice composto em uma empresa do setor químico

This paper aims to propose the use of a composite index to measure organizational sustainability in a multinational Brazilian chemical industry and assess its importance as management tool. The study is based on the methodology developed by Krajnc & Glavic (2005) that proposes a Composite Index of Sustainable Development - ICDS, generated by aggregating multiple indicators of economic, environmental and social dimensions, in order to monitor sustainability performance of a particular company. After selection, the indicators related to the company strategic are normalized, weighted and aggregated comprising three subindex to, finally, be associated and generate a global index. The method was applied to Braskem, Brazils largest chemical company, in which the composite index was calculated using the indicators reported by the company for four years, according to the Global Reporting Initiative (GRI) guidelines for sustainability reporting. The indicators weighting was subsidized by the macro objectives of the companys vision, and the strategic indicators considered received comparatively higher weights. The model application results were considered satisfactory because, in addition to providing partial performance numbers for each dimension evaluated, the tool showed great flexibility in the stages of indicators selection, weighting and normalization, allowing its application in different contexts and businesses.