Francisco Aranha

Electricity Consumption as a Predictor of Household Income: a Spatial Statistics Approach

This study is one of a series of research analyses carried out within the Integrated Research Program: Microcredit for Low Income Families in the city of Sao Paulo, supported by GVpesquisa (Getulio Vargas Research), a research agency maintained by Escola de Administracao de Empresas de Sao Paulo da Fundacao Getulio Vargas (FGV-EAESP). The authors would like to thank GVpesquisa for funding their research.

Atlas dos setores postais: uma nova geografia a serviço da empresa

CEP - Brazi/ian Postal Code - can be used to describe locations. The Postal Code Atlas extracts bidimensional proporties from CEp, presenting the boundaries of brazilian postal regions; state of Sao Paulo Subregions, and state of Sao Paulo countryside sectors. Georeferenced information take part in decision making and implementation. This article describes how the Postal Code Atlas is being developed and offers an example of practical app/ication.

Como não se perder com 9 milhões de endereços

When adopting new technologies, the issue is not always the availability of resources, but the possibility of access to adequate information and the ability to use new analytical reference sets. When Geographic Information Systems are applied to the treatment of addresses for Database Marketing, it is necessary to view addresses as the autonomous entities they really are, rather than consider them mere client attributes. This line of action greatly reduces the effort involved in address matching.

Sistemas de informação geográfica: uma arma estratégica para o database marketing

Geographic Information Systems (GIS) have become available for desktop computers; they are extremely useful for Database Marketing activities and allow data analysis virtually unfeasible with other tools. Their application, however, depends on the existence of maps and data potentially expensive and difficult to obtain. Geographic Information Systems usage will become popular in Brazil in the next two years.

ADAPTAÇÃO E VALIDAÇÃO DA ESCALA DE CONSUMO DE STATUS (SCS) PARA USO NO CONTEXTE BRASILEIRO

O Brasil tem se destacado no mercado dos bens de Iuxo, que tem no status um dos seus principais componentes. Este artigo relata a adaptacao e validacao, para usa no contexto brasileiro, de uma escala auto declarativa e concisa de medicao de consumo de status, conhecida como SCS (Status Consumption Scale). Originalmente desenvolvida par Eastman (1999) nos Estados Unidos, a escala possibilita a utilizacao do conceito de status par pesquisadores e profissionais de marketing de forma mais precisa e sistematica. Para o processo de adaptacao e validacao, foram aplicados 385 questionarios a estudantes de cursos de graduacao na cidade de Sao Paulo. Os resultados mostraram-se amplamente satisfat6riost confirmando a validade interna da escala e sua confiabilidade tambem para o caso de consumidores brasileiros.

Indicadores de potencial de consumo dos municípios paulistas

Potential consumption indexes are indirect measurements of the capacity of a region to absorb a certain product category. A linear regression method can be used to prepare a simple and robust index with results comparable or superior to those that can be obtained with indexes sold by consulting businesses. This fact usually goes unobserved because in most cases no efforts are made to check if the indexes really reflect the reality that they supposedly describe. To establish a methodology and prove the above hypothesis, data about supermarket floor space is collected for the “municipios” (counties) of the State of Sao Paulo, an index is prepared and then compared to other indicators. Results validate initial hypothesis.

E-service em bibliotecas: geração de valor para pesquisadores por meio de cooperação indireta

Indirect cooperation can be applied to library circulation transactions to generate suggestions of items relevant to patrons and researchers. The Recommendation System presented in this article uses the Cluster Analysis and the Market Basket Analysis. It can be used not only in libraries but also in virtual bookshops, and can be easily adapted to practically any kind of e-business enterprise.

Autocorrelação espacial na área de loja de supermercados nos municípios paulistas: mensuração por meio do Índice de Geary

In modeling market potential with simple and multiple regression, unsatisfactory results are frequently obtained due to the presence of spatial autocorrelation in the data. The Geary’s Ratio can identify and measure the intensity of this phenomenon. The concept of autocorrelation substantially improves the performance of a model to estimate supermarket floor space in Sao Paulo state counties.