Francisco Campos Freire

Proximity Communication Models: Governance and Funding of German, Belgian and Spanish Public Regional Media

This paper approaches three different proximity communication models, the German one, the Belgic one and the Spanish one. The regional structure of these three countries allows for a comparative analysis of both their organization and their funding. The study of their governance shows different degrees of independence of their public management. In the analysis of the financial data it is outlined the budget increase of the German and Belgic public regional media against the cutbacks affecting the autonomic Spanish media.

Diversity and Accessibility Measures to Contents in the European Broadcasting Union’s Public Service Broadcasters

The European Broadcasting Union (EBU) was born in the 1950s as an inclusive service for everyone. However, some groups, minorities and social communities have remained in the background of the broadcasters’ programmatic offering until the beginning of the third millennium. In the last few years, this situation seems to have changed thanks to new agreements and treaties. For this reason, this research tries to observe which types and how many varieties have been considered by the public service broadcasters in the official reports from 2013, 2014 and 2015. Moreover, particular attention has been given to accessibility measures for people with visual or auditory functional diversity that each of the broadcasting entities have adopted.

The notion of public value in European public broadcasters: The cases of the United Kingdom, Austria and Germany

Since the publication of the 1995 fundamental work on Public Value Management, Creating Public Value, the theory promoted by Mark H. Moore has generated an interesting academic activity and has been applied to very different public management fields. This paper studies the implementation of public value in three European public broadcasters, paying attention to their context as well as to the definition built around this notion. In order to do so, it was developed a content analysis of the websites and reports from the public broadcasters in the United Kingdom (BBC), Austria (ORF) and the German region of Bavaria (BR).

Metamedia, Ecosystems and Value Chains

The present chapter analyses the three emerging trends in the new organizational forms: deconstruction and fragmentation of value chains, positive and negative polarization based on the competitive advantages of economies of scale; and alter native models for exploiting the digital commons. It therefore analyses the link between metamedia and ecosystems to characterize some new forms of organization and valuation of communication networks and industries.

Reports in and from Smartphones: A New Way of Doing Journalism

In the current ubiquitous society mobile devices have a predominant role. Over time they have permeated the global culture and have become the main authors of a journalistic change which affects numerous levels: emission, transmission and reception of information. While it is true that, in its conception, the information designed to the “fourth screen” had to meet the patterns of brevity, clarity, concision and accuracy, mobile editorial platforms such as The Atavist or The Atlantic have demonstrated that the “new journalism” have also a place in handheld devices. This communication meddles in the presence of the journalistic report in the web and mobile app versions. The aim is to determine whether the contents addressed in depth have also a place in the new platforms and to discover whether we are faced with the appearance of a new genre with particular characteristics. To that effect, the mobile apps of the four most read digital media of Spain, according Comscore (2015) to are taken as a reference. The method is based on an analysis of content which deals with issues related to the quantification of this genre, its structure, design and the presence of the multimedia language, interactive and hypertextual. The study is complementary with a reflection about the features which should be followed in order to produce specific contents from mobile phones. The results show that the report has a secondary role in the mobile apps of the analysed newspapers, besides lacking self-identity.

The challenge to strenghten the value of PSM: Public broadcasters in recession

The present paper makes an overview of the current background that public broadcasting services are facing in Europe. While private television and radio companies are increasing their value and relevance within the digital scenario, public service media (PSM) are losing credibility, trust, and economic power. The challenge ahead is to regain confidence, funding, and power.