Oscar Juanatey Boga

Impacto da responsabilidade social sob a óptica empresarial do norte litoral de Portugal

A responsabilidade social surge na literatura a partir do seculoXIX e, desde entao, tem ganho maior expressao, atencaoe interesse por parte dos estudiosos, empresarios e o publicoem geral. Em especial devido ao seu impacto. Assim, a responsabilidadesocial tem tido nas ultimas decadas uma forteexpansao que se tem traduzido na sua aplicabilidade estrategicano mundo dos negocios. Hoje os academicos e os empresarioscaminham lado a lado experimentando novas estrategiasque incluem novas variaveis num estudo fomentado no aparecimentode novas formas de negocio e de actuacao de redessociais. Face a esta nova conjuntura e objectivo deste artigoverificar se existe impacto na adopcao de praticas de responsabilidadesocial pelas empresas Maiatas e, em caso afirmativo,analisar se afectam positiva ou negativamente a imagem dasempresas do norte litoral de Portugal. Este artigo esta estruturadoem duas seccoes. A primeira e composta por uma revisaode literatura sobre o tema, dando a conhecer os principais marcosconceptuais do tema em analise. A segunda seccao e compostapor um estudo empirico atraves de uma analise factorialmultivariavel que permite desencadear as primeiras conclusoessobre o impacto da responsabilidade social em Portugal, concretamentenas empresas objecto de estudo. Foi possivel apurarcom base no estudo que a pratica da responsabilidade socialcria impacto nas accoes das empresas mas nao o produz deforma significativa nos seus resultados economicos.

Proximity Communication Models: Governance and Funding of German, Belgian and Spanish Public Regional Media

This paper approaches three different proximity communication models, the German one, the Belgic one and the Spanish one. The regional structure of these three countries allows for a comparative analysis of both their organization and their funding. The study of their governance shows different degrees of independence of their public management. In the analysis of the financial data it is outlined the budget increase of the German and Belgic public regional media against the cutbacks affecting the autonomic Spanish media.

INFLUENCE OF MANUFACTURER SIGNATURE ON STORE BRANDS' LOYALTY AND PURCHASE INTENTION

With today’s trend toward higher store concentration, building strong store brands has become a priority for many retailing companies. This study aims to analyze the differences in store brands’ purchasing likelihood between store brands with a manufacturer identification – a manufacturer signature – and store brands with no information about the manufacturer, as well as the moderating role of the manufacturer signature on store brands’ purchase intention. We carried out multiple group analysis through structural equation modeling. Our findings suggest that store brand image has the most significant influence on loyalty and purchase intention for both types of store brands. Moreover, and contrary to our expectations, we did not find empirical support for the moderating role of manufacturer signature on store brands’ purchasing likelihood

Native cybermedia of web and social networks: Presence and activity of Spanish media on facebook and Twitter

The impact of new information and communication technologies on the traditional paradigm of communication in general and the newspaper industry in particular has been reflected in issues such as the significant development in recent years the online media in Spain called digital natives originates from the network itself. This paper focuses on analyzing the presence and position of these online media in the most important social networks for its generalization and implantation, Facebook and Twitter, then to the extent that the model of information consumption has also undergone major transformations, seems fundamentally a good positioning of the media on these social networks to succeed in this new scenario.