Francisco Hernández Rosas

Knowledge Creation and Learning in a Sugarcane Industry in Veracruz, Mexico

In order to increase the success in the knowledge creation and learning process among sugarcane growers, a 120-h pilot program was created and implemented for a private factory in the southern region of Mexico. A total of 30 growers and 4 technicians of this private factory were chosen to participate in the program for the adoption of technical innovations. Trainers were asked to prepare their courses considering the following effective educational methodologies when teaching adult learners: self-directed, active, experiential, collaborative, and narrative. Results showed that 40 % of the growers dropped out of the program, technicians were not comfortable during the program as they felt they lost their status, and some innovations could not be implemented adequately due to the lack of available equipment and supplies.