Francisco Javier Rondán Cataluña

The influence of price and brand loyalty on store brands versus national brands

Abstract This article investigates how price and brand loyalty of three frequently purchased product categories can influence the purchase decision process of store brands versus national brands. A multinomial logit model was constructed to analyse the data obtained from a consumer panel. The results confirmed that brand loyalty is the main variable which influences the purchase decision process of both national and store brands. The influence of price on the purchase decision process is product specific. There is a clear distinction between the buyers profile of store brands and national brands. But there is no evidence of any correlation between demographic variables and national brands or store brands.

Are hypermarket prices different from discount store prices

Purpose – Seeks to effect a comparison of the pricing strategies followed by hypermarkets, compared with those that discount stores carry out.Design/methodology/approach – Data were collected from the direct observation of the supermarket shelves of nine frequent purchase product categories in several hypermarkets and discount stores. Diverse statistical analyses were applied to these picked up data, such as mean comparisons, ANOVA and correspondence analysis.Findings – The article concludes that the hypermarkets tend to have higher mean prices, and use promotional tools more profusely than the discount stores.Research limitations/implications – For future research, it would be very important to examine consumer price evaluations based on a theoretical approach in the same formats, and in this way consumer reactions to price changes could be understood. Also, examining the cross‐country differences in retail stores may be quite interesting.Practical implications – Relationships between hypermarkets and hi...

Price discrimination in retailing

In this paper, price and promotional selling variations for non‐durable goods in Spain are tested. An overview of price discrimination and promotional strategies for non‐durable goods is offered. In this study, the objective is to analyse how prices and promotional sales of different product categories vary between different geographical areas within Spain. An idea of the implementation of geographical price strategies and the application of micro‐marketing in frequent purchase product categories is also offered. The results of the multivariate analysis of the variance indicated that there were no significant differences in mean prices between the areas tested. However, significant differences did exist between promotional selling and promotional selling percentage using only price discounts.

Influye la personalidad de los directivos de pymes en los resultados exportadores

In this work, we examine whether values in Schwartz’s scale For Small and Medium-Sized Enterprises (SME) export managers from the most successful export companies differ from those for SME managers from companies with limited export success. The study was conducted with a sample of 196 Spanish export SMEs. First, we conducted a latent class cluster analysis to classify companies according to their export performance. Then, we employed means comparison test to find significant differences in Schwartz’s scale between executives from companies in both groups. Significant differences were found for the following values: honesty, influence, ambition, loyalty, social justice, authority, exciting life, and social order.No presente trabalho, examinamos se gerentes de exportacao das Pequenas e Medias Empresas (PMEs) exportadoras mais bem-sucedidas apresentavam diferencas em valores na escala de Schwartz em comparacao com gerentes de exportacao de PMEs com sucesso limitado em exportacoes. O estudo foi conduzido com uma amostra de 196 PMEs espanholas. Primeiramente, conduzimos uma analise de cluster de classes latentes para classificar as empresas segundo seu desempenho em exportacoes. Depois, empregamos um teste de comparacao de medias para encontrar diferencas significativas em valores na escala de Schwartz entre executivos das empresas de ambos os grupos. Diferencas significativas foram encontradas para os seguintes valores: honestidade, influencia, ambicao, lealdade, justica social, autoridade, vida excitante e ordem social.En este trabajo se analiza si los valores segun la escala de Schwartz varian entre los directivos responsables de exportacion de Pequenas y Medianas Empresas (PyMEs) entre las empresas con mayor exito exportador, frente a las que tienen un exito exportador limitado. El estudio se aplica a una muestra de 196 PyMEs espanolas exportadoras. En primer lugar se aplica un cluster de clases latentes para clasificar las empresas en funcion del performance exportador, para despues aplicar test de comparaciones de medias y buscar diferencias significativas en los valores de Schwartz entre directivos de empresas de ambos grupos. Los valores en los que aparecen diferencias significativas son: honestidad, influencia, ambicion, lealtad, justicia social, autoridad, vida excitante y orden social.