Manuel Jesús Sánchez Franco

Are hypermarket prices different from discount store prices

Purpose – Seeks to effect a comparison of the pricing strategies followed by hypermarkets, compared with those that discount stores carry out.Design/methodology/approach – Data were collected from the direct observation of the supermarket shelves of nine frequent purchase product categories in several hypermarkets and discount stores. Diverse statistical analyses were applied to these picked up data, such as mean comparisons, ANOVA and correspondence analysis.Findings – The article concludes that the hypermarkets tend to have higher mean prices, and use promotional tools more profusely than the discount stores.Research limitations/implications – For future research, it would be very important to examine consumer price evaluations based on a theoretical approach in the same formats, and in this way consumer reactions to price changes could be understood. Also, examining the cross‐country differences in retail stores may be quite interesting.Practical implications – Relationships between hypermarkets and hi...

EDMS Use in Local E-Government: An Analysis of the Path from Extent of Use to Overall Performance

This study analyzes the effects of several post-adoption behaviors extent of use, routinization and infusion on overall performance in using an Electronic Document Management System EDMS. Furthermore, the authors test whether the routinization and infusion variables mediate the influence of the extent of use on overall performance. This research collects data from a survey answered by 2,175 employees EDMS users of Portuguese municipalities. The Partial Least Squares technique is applied to test the model. The results showed that routinization is directly predicted by the extent of use, whereas infusion is directly affected by the extent of use and also by routinization. Consequently, such post-adoptive behaviors are interrelated not only in a sequential process, but also in parallel, meaning that the infusion state of EDMS use is achieved from the evolutionary process of EDMS use and also directly from each of the prior stages of EDMS use. In addition, overall performance is directly influenced by routinization and infusion, signifying that the more employees use the EDMS to its fullest extent, the more likely it is for the overall performance to improve. Finally, an indirect effects analysis shows that routinization and infusion mediate the relationship between extent of use and overall performance.

Congruence and placement in sponsorship: An eye-tracking application

Sporting events can be announced using sports posters and by disseminating advertisements on the internet, on the street and in print media. But until now, no prior research has measured the effectiveness of sponsorship in sporting event posters. This study uses eye tracking to measure the effectiveness of sporting event posters and proposes considering the level of the viewers attention as an indicator. This research involves a factorial experiment based on the following variables: congruence, the number of sponsors, and placement of the sponsors advertisement in a sporting event poster. The results indicate that sponsors positioned in the posters area of action receive more attention. However, we were unable to prove that congruent sponsors receive more attention, as claimed in the literature. This result could be due to a situation of blindness towards the sponsor. The conclusion section of this paper discusses theoretical conclusions and potential managerial actions.Sporting events can be announced using sports posters and by disseminating advertisements on the internet, on the street and in print media. But until now, no prior research has measured the effectiveness of sponsorship in sporting event posters. This study uses eye tracking to measure the effectiveness of sporting event posters and proposes considering the level of the viewers attention as an indicator. This research involves a factorial experiment based on the following variables: congruence, the number of sponsors, and placement of the sponsors advertisement in a sporting event poster. The results indicate that sponsors positioned in the posters area of action receive more attention. However, we were unable to prove that congruent sponsors receive more attention, as claimed in the literature. This result could be due to a situation of blindness towards the sponsor. The conclusion section of this paper discusses theoretical conclusions and potential managerial actions.

Propensión a innovar en TI y reciprocidad en el ámbito de las redes sociales

El objetivo de la investigacion reside en la influencia de la propension a la innovacion en Tecnologias de la Informacion (TI) como rasgo personal especifico, y la reciprocidad sobre el apoyo recibido (su percepcion) y la integracion social en las redes sociales online. La revision de la literatura revela la ausencia de estudios concluyentes sobre los efectos de las diferencias personales en la integracion social. Un modelo estructural se propone para valorar las relaciones entre los constructos, y el poder predictivo del modelo de investigacion. Los resultados demuestran que mejorar la reciprocidad, el apoyo recibido y la promocion de la propension a la innovacion en TI son iniciativas relevantes para el bienestar del usuario y su integracion social. La investigacion amplia el poder explicativo de la teoria existente, y sugiere a los responsables de marketing estrategias que mejoren dichas variables fomentando la integracion social y el exito duradero de la red socialonline.El objetivo de la investigacion reside en la influencia de la propension a la innovacion en Tecnologias de la Informacion (TI) como rasgo personal especifico, y la reciprocidad sobre el apoyo recibido (su percepcion) y la integracion social en las redes sociales online. La revision de la literatura revela la ausencia de estudios concluyentes sobre los efectos de las diferencias personales en la integracion social. Un modelo estructural se propone para valorar las relaciones entre los constructos, y el poder predictivo del modelo de investigacion. Los resultados demuestran que mejorar la reciprocidad, el apoyo recibido y la promocion de la propension a la innovacion en TI son iniciativas relevantes para el bienestar del usuario y su integracion social. La investigacion amplia el poder explicativo de la teoria existente, y sugiere a los responsables de marketing estrategias que mejoren dichas variables fomentando la integracion social y el exito duradero de la red socialonline