Francisco-Jose Molina-Castillo

Consumer lifestyles: alternative adoption patterns for advanced mobile services

An analysis of the relationship between lifestyle traits, social influence, peoples attitudes towards mobile innovations and the adoption of different types of advanced mobile services contributes to the extension of the TAM model. Based on a random sample of 542 Dutch consumers, it is shown that the adoption of specific advanced mobile services is highly dependent on the relationship between someones lifestyle and the type of service involved. Also social influence and attitudes towards mobile innovations are relevant additions to the TAM model. The results are relevant to mobile service and apps providers and mobile telecommunication operators alike.

Learning processes, their impact on innovation performance and the moderating role of radicalness

Purpose – This study aims to extend the proposal of Holmqvist with regard to organisational processes of learning and their impact on firm performance.Design/methodology/approach – Based on a survey of 187 firms, the paper shows that certain organisational processes of learning are related to innovation performance. Further, it investigates the moderating role of product radicalness on such relationships.Findings – Based on a survey of 187 firms, the paper shows that certain organisational processes of learning are related to innovation performance. Further, it investigates the moderating role of product radicalness on such relationships and proves that the other two types of organisational learning processes are not related to innovation performance.Originality/value – The innovation performance of collaboration between firms has not received a great deal of attention in the literature. This research paper offers some guidelines on how to obtain great advantages from this collaboration.

Do switching costs really provide a first‐mover advantage?

Purpose – The purpose of this article is to present a model that compares the switching costs that consumers face when they buy pioneering and follower products.Design/methodology/approach – A study of 255 new products indicates that switching costs are actually higher when switching from an existing product to a pioneering product.Findings – The study shows that people who buy a pioneering product may also face switching costs, if the pioneering product is launched in an existing category where consumers are already familiar with similar products.Research limitations/implications – The results help to reinforce the view that first movers have advantages and demonstrate that switching costs do not lead to a higher level of consumer retention.Practical implications – This study provides interesting managerial implications on how to launch new products more effectively when they suffer from switching costs..Originality/value – Researchers commonly view switching costs as a barrier to market entry that prote...

A search for theoretical plurality in new product launch

A previous absence of academic focus on new product launch behaviours and effects has been replaced by a spate of activity in the NPD commercialization process – always an eminent topic among practitioners, since it is the only NPD stage that actually returns cash. Naturally, academics seek theories and law-like generalizations to help understand new product launches in a research sense, as well as to use theories to help explain, predict and teach outcomes and concepts useful to managers, students of management and other researchers. The present manuscript reports the search for a theory base to explain some interesting results of new product launches in the biochemical industry. It has long been known that competing hypotheses lead to better conclusions; thus we attempt competing theories to try to contemplate better strategic thinking about product launches. Competing theories reveal that some may be superior in explaining results in this particular context, for this particular sample. Yet this study, with a single sample, really only demonstrates the feasibility of the approach. The adventure should continue from a meta-analytic basis to discover something of more universal value to the strategic thinker.

Analysis of mobile pre-payment pay in advance and post-payment pay later services

The diffusion of mobile payments M-payments is still in its early stages and further research is needed to understand what motivates or restricts peoples behaviour when using mobile services. Based on a sample of Dutch mobile service users, this study analyses the antecedents of two types of M-payments, those that take place before a product is acquired pre-payment services and those that take place at the same time or immediately after the product is acquired post-payment services. We identified a number of reasons why mobile services have not yet found a place in peoples daily routines and provide recommendations for the development of future M-payments.