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Dive into the research topics where Fred Beasley is active.

Publication


Featured researches published by Fred Beasley.


American Journal of Business | 2004

A Study of Computer Anxiety Among Business Students

Douglas Havelka; Fred Beasley; Travis Broome

An empirical study was conducted to investigate predictors of computer anxiety among undergraduate college business students. The effects of academic major, computer‐related experience, gender, and ACT scores on computer anxiety were investigated. The results indicate significant differences in computer anxiety levels among business students with different majors and with different amounts of computer‐related experience. Business students’ ACT scores were also found to have a significant relationship to computer anxiety. A significant difference between male and female business students was not found. The implications of these findings are discussed.


Journal of sport behavior | 1998

Fan or Fanatic: Refining a Measure of Sports Involvement

Matthew D. Shank; Fred Beasley


International Journal of Sports Marketing & Sponsorship | 2004

Brand loyalty of NASCAR fans towards sponsors: the impact of fan identification

Aron M. Levin; Fred Beasley; Tom Gamble


Journal of Marketing for Higher Education | 1998

Gender Effects on the University Selection Process

Matthew D. Shank; Fred Beasley


International Journal of Sports Marketing & Sponsorship | 2008

NASCAR fans' responses to current and former NASCAR sponsors: the effect of perceived group norms and fan identification

Aron M. Levin; Fred Beasley; Richard L. Gilson


Journal of College Teaching & Learning | 2011

An Examination Of The Factor Structure Of The Computer Anxiety Rating Scale

Douglas Havelka; Fred Beasley


Sport marketing quarterly | 2013

Ad Nauseam? Sports Fans’ Acceptance of Commercial Messages During Televised Sporting Events

Aron M. Levin; Joe Cobbs; Fred Beasley; Chris Manolis


Journal of College Teaching & Learning | 2011

An Analysis of the Relative Importance Of Criteria Used On Student Evaluation of Teaching Effectiveness Instruments

Douglas Havelka; Fred Beasley; Catherine S. Neal


Marketing Education Review | 1998

What Constitutes Consumer Behavior Literacy

Matthew D. Shank; David R. Adams; Fred Beasley


Journal of Promotion Management | 1997

The Effect of Price Promotions on Repeat Purchase Behavior

Fred Beasley; Matthew D. Shank

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Matthew D. Shank

Northern Kentucky University

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Aron M. Levin

Northern Kentucky University

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Catherine S. Neal

Northern Kentucky University

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Chris Manolis

Loyola Marymount University

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Joe Cobbs

Northern Kentucky University

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Rebecca W. Ball

Northern Kentucky University

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Richard L. Gilson

Northern Kentucky University

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