Gabriela da Silva Zago
Universidade Federal do Rio Grande do Sul
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Featured researches published by Gabriela da Silva Zago.
Digital journalism | 2015
Alex Primo; Gabriela da Silva Zago
Technology is typically seen as an instrument that aids journalistic processes. Digital artifacts, however, are seldom considered as active participants. Tautologically, journalism is defined as a practice of journalists. But journalism would not be the same without the role played by technological artifacts. To assess such a problem, this article discusses the ontological contributions from actor-network theory and how they may help to disclose the complex associations between a multiplicity of actors involved in journalism. Besides asking “who” does journalism, we argue that it is also necessary to assess “what” does journalism. We then show how technological actants transform journalistic practices in two recent processes: newsroom convergence and the creation of news by algorithms. Finally, we argue that this new ontology demands epistemological and methodological transformations in journalism studies.
SAGE Open | 2013
Marco Toledo Bastos; Gabriela da Silva Zago
In this article we investigate the impact of social media readership to the editorial profile of newspapers. We analyze tweets containing links to news articles from eight of the largest national newspapers in the United States, United Kingdom, Spain, Brazil, and Germany. The data collection follows the first two weeks of October 2012 and includes 2,842,699 tweets with links to news articles. Twitter-shortened links were resolved using a three-pass routine and assigned to 1 of the 21 newspaper sections. We found the concentration of links to news articles posted by top users to be lower than reported in the literature and the strategy of relaying headlines on Twitter via automatic news aggregators (feeds) to be inefficient. The results of this investigation show which sections of a newspaper are the most and least read by readers in different parts of the world, with German readers placing greater emphasis on Politics and Economy; Brazilians on Sports and Arts; Spaniards on Local and National news; Britons and Americans on Opinion and World news. We also found that German and Spanish readers are more likely to read multiple national newspapers, while British readers more often resort to foreign sources of news. The results confirm that feedback to news items from a large user base is pivotal for the replication of content and that newspapers and news items can be clustered according to the editorial profile and principles of newsworthiness inherited from legacy media. The results of this investigation shed light onto the networked architecture of journalism that increasingly depends on readership agency.
Fronteiras – estudos midiáticos | 2010
Raquel Recuero; Gabriela da Silva Zago
Este trabalho foca a identificacao e discussao de algumas das estrategias utilizadas pelos usuarios brasileiros no Twitter para a difusao de informacoes baseada da percepcao dos valores (capital social) apreendidos na ferramenta. Parte-se da discussao do Twitter como site de rede social (Boyd e Ellison, 2007) que, enquanto tal, e compreendido como um ambiente propicio para a difusao de informacoes entre os individuos pertencentes a essas redes. Para discutir essas questoes, o estudo toma por base em dados de um questionario, respondido por 903 usuarios brasileiros da ferramenta, bem como a analise de conteudo de 622 tweets aleatorios publicados por usuarios brasileiros no Twitter, coletados no primeiro semestre de 2009. Os resultados apontam para uma possivel relacao entre a apropriacao da ferramenta, as estrategias de difusao de informacoes utilizadas pelos atores e a percepcao do capital social conectivo (Putnam, 2000; Ellison et al. , 2007). Palavras-chave: redes sociais, Twitter, difusao de informacoes, capital social.
SAGE Open | 2015
Raquel Recuero; Gabriela da Silva Zago; Marco Toledo Bastos; Ricardo Matsumura de Araújo
In this article, we discuss the communicative functions of hashtags during a period of major social protests in Brazil. Drawing from a theoretical background of the use of Twitter and hashtags in protests and the functions of language, we extracted a sample of 46,090 hashtags from 2,321,249 tweets related to Brazilian protests in June 2013. We analyzed the hashtags through content analysis, focusing on functions, and co-occurrences. We also qualitatively analyzed a group of 500 most retweeted tweets to understand the users’ tagging behavior. Our results show how users appropriate tags to accomplish different effects on the narrative of the protests.
Galáxia | 2014
Raquel Recuero; Gabriela da Silva Zago; Marco Toledo Bastos
This paper focus on an analysis of the discourse of Twitter messages during the protests in Brazil during June 2013. Our objective is to discuss how the concepts relate to each other and form networks of meanings around the tweets about the protests. Our search for common characteristics and elements reveals how Twitter was used to describe the protests and to mobilize people rather than to discuss what was actually taking place. We describe the key actors, contexts and demands, as well as the focus on live narratives, #pamphleteer hashtags, and the specific location of tweets.
Discourse & Communication | 2013
Alex Primo; Gabriela da Silva Zago; Erika Oikawa; Gilberto Balbela Consoni
The blogosphere’s heterogeneity has significantly increased in recent years. Thus, the blog-as-diary approach has shown its limitations. Viewing blogs as a genre is also misleading, as it confuses medium and genre. Considering that the studies of blog genres still need further theoretical and empirical investigations, we propose a method to assess blog posts, understood as utterances, the minimal unit of a blog. We then conduct an analysis of two large datasets from 100 Brazilian blogs. Three reviewers read and judged 5218 posts from 50 A-list blogs and 1527 posts from 50 non-A-list blogs, captured in a 30-day period. Posts’ compositional form, theme and style were cross-analyzed in and between datasets. Our findings lead to the conclusion that blogs in the A-list group tend to post more and stick to themes that attract audiences. Non-A-list blogs post less and focus on themes of interest to bloggers themselves, not necessarily hype topics.
Verso E Reverso | 2009
Gabriela da Silva Zago; Jandré Corrêa Batista
The relational potential of social networks has increasingly been used in social mobilizations and collective actions. This utilization is related to digital activism, since it allows social actors to have an active role in these actions. This work aims to try to understand the type of participants of these collective actions in cyberspace, from the identification and the categorization of the diverse motivations that lead them to take part on these actions. The considerations are made based on the case study, from mapping the network and making interviews through e-mail, of an specific action: a Google bomb against Veja magazine, a mobilization done since February 2008 and that counted with the participation of many bloggers in a singular way of protest in cyberspace.
Rev. Famecos (Online) | 2016
Marco Toledo Bastos; Gabriela da Silva Zago; Raquel Recuero
O presente artigo analisa e discute as redes de colaboracao na area de Ciencias Sociais Aplicadas I. Os registros de coautoria e colaboracoes foram identificados e extraidos da base de dados Lattes do CNPq e analise de redes sociais foi empregada para oferecer um panorama da area, e mais especificamente, dos grupos de colaboracao da subarea Comunicacao. Os resultados da analise apontam para comunidades formadas pela combinacao de diferentes criterios, mas sobretudo em funcao das instituicoes de ensino superior, e apenas marginalmente em funcao dos temas de pesquisa ou regioes geograficas. Alem disso, os resultados tambem indicam a presenca consideravelmente mais expressiva de redes colaboracao na subarea Ciencias da Informacao em comparacao com a subarea Comunicacao.
Intexto | 2013
Gabriela da Silva Zago
Normal 0 21 false false false MicrosoftInternetExplorer4 The article discusses the possibility of considering the participation of interactors in social network sites as a news event dimension, to the extent that, by the recirculation, interactors can assign different and unexpected meanings to the event. We take as a starting point for the discussion, in an exploratory nature, the inauguration of the first stretch of the bike path from the Avenida Ipiranga, in Porto Alegre, Brazil, in May 2012.
International Journal of Organisational Design and Engineering | 2013
Alex Primo; Gabriela da Silva Zago
This article discusses how interactions in organisational blogs participate in the emergence of the organisation itself. Based on the principles of The Montreal School of Organisational Communication, the paper reflects on how the recursive relationship between texts and conversations in blogs mobilises the organisation and contributes to its continuing creation. In order to conduct this argument, the concept of social media, uses of organisational blogs and the main contributions of The Montreal School are analysed. Finally, by discussing examples of four genres of organisational blogs, we demonstrate how they contribute to the definition of the organisation. Beyond their promotional potential, the blog’s role as co-creator of the organisation is highlighted.