Garland Keesling

Development of a Web-Based Internet Marketing Course

This article presents the results of the systematic development and implementation of an interactive course on Internet marketing. A seven-step systems model was used to create the technologically integrated course. The course is an online, hands-on workbook, which presents marketing concepts through a sophisticated Web-based educational environment. The article also offers insights into the use of Internet technology as a versatile delivery medium for both teaching and the practice of marketing. This planned mode of instruction resulted in a higher degree of interactive learning, more effective instruction, enhanced communication and collaboration, and a more accurate assessment of the learning effectiveness in comparison with conventional methods.

An Exploratory Investigation of the Ecologically Conscious Consumer’s Efforts to Control Water Contamination: Lawn Care and the Use of Nitrogen Fertilizers and Pesticides

The study investigates the relationship between environmental attitudes and behavioral responses. Preceded by factor analysis, correlation and regression procedures were used to analyze data from a survey of nonusers of commercial lawn care services. The study found that the respondent’s opinions about the nation’s more serious environmental issues (EI), specific lawn care issues (LCC), and conscious environmental initiatives (EC) were significant (p<.01; p<.0001) but weak predictors of ecologically conscious consumer behavior (EA). Further, efforts to control lawn runoffs (CLR), a specific ecologically conscious consumer behavior, was found to be significantly related (p<.0001) to select attitudinal constructs. The results indicate that the two ecological consumer behaviors (i.e., EA and CLR) are not predicted well by the attitudinal variables. Future research recommendations are presented.

E-finance: the CCMP model

This article suggests a model that extends the e-finance framework from the technology perspective and provides a basis for a more comprehensive approach to financial digitisation. Specifically, the e-finance model is comprised of four components: digital wealth creation; digital wealth collection; digital wealth management; digital wealth protection. The four components constitute the Create-Collect-Manage-Protect (CCMP) model. Extensions of Enterprise Application Integration (EAI) with CORBA (Common Object Request Broker Architecture) and web services are presented to demonstrate the value-added implications of a networked approach to business digitisation. The e-finance model offers a new view to broaden the present understanding of e-finance from the technology perspective and shapes the basis for strategic decision making.

The Funding for HIV/AIDS: Implications for Strategic Development by Nonprofit Organizations

The study investigates the nonprofit HIV/AIDS Service providers’ responses to changes in their past and future government funding environments. An analysis of the mail questionnaires received from 273 program administrators found the Cost Management and Revenue-Producing strategic dimensions were not statistically significant for either funding environment.However, the Imagery dimension was found to be influenced by past funding changes and the Revenue-Producing dimension influenced by changes in both past and future levels of funding. Specific strategies are identified as significant responses to the changes in government funding. Managerial implications are discussed and future research suggestions are offered.

The Nonprofit Service Provider’S Strategic Response to Anticipated Changes in Government Funding for Hiv/Aids Programs: the California Experience

This study investigates nonprofit HIV/AIDS service providers’ strategic responses to anticipated changes in their future funding environments. The findings suggest that the service providers are willing to consider a broad range of strategic responses. Four underlying strategic dimensions are presented: Cost Management, Imagery, Revenue Producing, and Donative. Three dimensions were found to be influenced by the type of service provider. Specific strategies were identified to be significant given the type of service provider. Managerial and future research implications are addressed.

A Comparative Study on the Predictability of Two Models for Ecologically Conscious Consumer Behavior

A survey of 357 homeowners found the respondents opm10ns about the nations more serious environmental issues (EI), specific lawn care issues (LCC), and conscious environmental initiatives (EC), using two different models, were significant but weak predictors of ecologically conscious consumer behavior (EA). The general model was superior to the specific model regarding its ability to predict the contribution of attitudes on ecological behavior. An assessment of significant ecological responses are examined and future research implications are suggested.