Shohreh A. Kaynama

Development of a Web-Based Internet Marketing Course

This article presents the results of the systematic development and implementation of an interactive course on Internet marketing. A seven-step systems model was used to create the technologically integrated course. The course is an online, hands-on workbook, which presents marketing concepts through a sophisticated Web-based educational environment. The article also offers insights into the use of Internet technology as a versatile delivery medium for both teaching and the practice of marketing. This planned mode of instruction resulted in a higher degree of interactive learning, more effective instruction, enhanced communication and collaboration, and a more accurate assessment of the learning effectiveness in comparison with conventional methods.

The Impact of a Shift in Organizational Role on Ethical Perceptions" A Comparative Study

This study investigates ethical decision-making by considering the differences in ethical judgments between undergraduate business and MBA students on selected ethical issues facing employees and managers of todays businesses. The study further investigates differences in ethical judgments between undergraduates and MBAs in terms of a perceived position as an employee or as a manager. The findings indicate that undergraduate students tend to be more ethical than MBA students and that both groups tend to be more ethical when they perceive themselves as managers rather than employees. The authors discuss the implications for both business practitioners and educators.

An Exploratory Investigation of the Ecologically Conscious Consumer’s Efforts to Control Water Contamination: Lawn Care and the Use of Nitrogen Fertilizers and Pesticides

The study investigates the relationship between environmental attitudes and behavioral responses. Preceded by factor analysis, correlation and regression procedures were used to analyze data from a survey of nonusers of commercial lawn care services. The study found that the respondent’s opinions about the nation’s more serious environmental issues (EI), specific lawn care issues (LCC), and conscious environmental initiatives (EC) were significant (p<.01; p<.0001) but weak predictors of ecologically conscious consumer behavior (EA). Further, efforts to control lawn runoffs (CLR), a specific ecologically conscious consumer behavior, was found to be significantly related (p<.0001) to select attitudinal constructs. The results indicate that the two ecological consumer behaviors (i.e., EA and CLR) are not predicted well by the attitudinal variables. Future research recommendations are presented.

Predicting buying behaviour from buyer intent

Businesses attempt to predict the chances of success for products and services. How can that be done beforehand, when only the intent to buy can be measured? This study focused on how to understand consumer decision making, especially the link between buyer intention and purchase, through multiattribute and decision analysis models. Marketing strategists tend to use the Fishbein behavioural intention model in making their decisions. This research shows that decision analysis, particularly the analytic hierarchy process, should be utilized more by marketing strategists, especially when dealing with intent to purchase situations.

The Funding for HIV/AIDS: Implications for Strategic Development by Nonprofit Organizations

The study investigates the nonprofit HIV/AIDS Service providers’ responses to changes in their past and future government funding environments. An analysis of the mail questionnaires received from 273 program administrators found the Cost Management and Revenue-Producing strategic dimensions were not statistically significant for either funding environment.However, the Imagery dimension was found to be influenced by past funding changes and the Revenue-Producing dimension influenced by changes in both past and future levels of funding. Specific strategies are identified as significant responses to the changes in government funding. Managerial implications are discussed and future research suggestions are offered.

The Nonprofit Service Provider’S Strategic Response to Anticipated Changes in Government Funding for Hiv/Aids Programs: the California Experience

This study investigates nonprofit HIV/AIDS service providers’ strategic responses to anticipated changes in their future funding environments. The findings suggest that the service providers are willing to consider a broad range of strategic responses. Four underlying strategic dimensions are presented: Cost Management, Imagery, Revenue Producing, and Donative. Three dimensions were found to be influenced by the type of service provider. Specific strategies were identified to be significant given the type of service provider. Managerial and future research implications are addressed.

A Comparative Study on the Predictability of Two Models for Ecologically Conscious Consumer Behavior

A survey of 357 homeowners found the respondents opm10ns about the nations more serious environmental issues (EI), specific lawn care issues (LCC), and conscious environmental initiatives (EC), using two different models, were significant but weak predictors of ecologically conscious consumer behavior (EA). The general model was superior to the specific model regarding its ability to predict the contribution of attitudes on ecological behavior. An assessment of significant ecological responses are examined and future research implications are suggested.