Geane Carvalho Alzamora

2014 FIFA World Cup on the Brazilian Globo Network: A transmedia dynamics?

The news coverage of the 2014 Federation Internationale de Football Association (FIFA) World Cup in Brazil encompassed various media platforms and the flow of information in the intersection betwee...The news coverage of the 2014 Fédération Internationale de Football Association (FIFA) World Cup in Brazil encompassed various media platforms and the flow of information in the intersection between mass media (especially television) and social media (especially Twitter and Facebook). The research question that motivates this article is, ‘To what extent can Globo Network’s Brazilian coverage be characterized as a transmedia experience?’ The theoretical framework focuses on transmedia journalism, and the methodology is based on the analytical model regarding transmedia news coverage of planned events developed by Gambarato and Tárcia. The research findings demonstrate that the Globo Network coverage was modestly transmediatic, presenting mechanisms of audience engagement and limited expansion of content within technological advances. However, there was no solid transmedia plan aiming at articulating transmediality to build a universe designed within various integrated media platforms.

Agenciamentos semióticos em ambientes de streaming de músicas: mente, aprendizado e continuidade

Este artigo investiga os agenciamentos hibridos entre agentes de interface e agentes humanos nos ambientes sociocomunicacionais de streaming de musicas LastFM, Grooveshark e Deezer, com base nas nocoes de agenciamento (Deleuze e Guattari) e semiose (Peirce). O modelo peirceano da semiose e tomado como parâmetro conceitual para explicar o funcionamento do agenciamento hibrido entre homem e maquina nesses ambientes. Propoe-se a nocao de agenciamento semiotico para compreender o aprendizado continuo e aprimorado da maquina a partir das acoes humanas nos ambientes pesquisados, assim como as articulacoes das acoes humanas baseadas nos mecanismos de recomendacao. As relacoes de continuidade entre as mentes dos agentes humanos e as dos agentes de interface sao abordadas na perspectiva da Teoria do Sinequismo de Peirce, relacionada a sua nocao de semiose.