Lorena Tárcia

Transmedia Strategies in Journalism: An analytical model for the news coverage of planned events

The article discusses the meanings of transmedia journalism, which involves the expansion, not the repetition, of news content and then presents the development of a new analytical model that focuses on the coverage of planned events in news media. Planned events are temporal occurrences that are normally well schematized and publicized in advance. The proposed model addresses the fundamental features involved in transmedia strategies for media coverage to contribute to scholars’ analytic needs and to guide journalists in developing transmedia strategies in the context of the news coverage of planned events. Multiplatform news media production is already a reality that, although probably more modest than comprehensive, will inevitably grow and improve.

2014 FIFA World Cup on the Brazilian Globo Network: A transmedia dynamics?

The news coverage of the 2014 Federation Internationale de Football Association (FIFA) World Cup in Brazil encompassed various media platforms and the flow of information in the intersection betwee...The news coverage of the 2014 Fédération Internationale de Football Association (FIFA) World Cup in Brazil encompassed various media platforms and the flow of information in the intersection between mass media (especially television) and social media (especially Twitter and Facebook). The research question that motivates this article is, ‘To what extent can Globo Network’s Brazilian coverage be characterized as a transmedia experience?’ The theoretical framework focuses on transmedia journalism, and the methodology is based on the analytical model regarding transmedia news coverage of planned events developed by Gambarato and Tárcia. The research findings demonstrate that the Globo Network coverage was modestly transmediatic, presenting mechanisms of audience engagement and limited expansion of content within technological advances. However, there was no solid transmedia plan aiming at articulating transmediality to build a universe designed within various integrated media platforms.