Geert Wets

Using association rules for product assortment decisions: a case study

It has been claimed that the discovery of association rules is well-suited for applications of market basket analysis to reveal regularities in the purchase behaviour of customers. Moreover, recent work indicates that the discovery of interesting rules can in fact only be addressed within a microeconomic framework. This study integrates the discovery of frequent itemsets with a (microeconomic) model for product selection (PROFSET). The model enables the integration of both quantitative and qualitative (domain knowledge) criteria. Sales transaction data from a fullyautomated convenience store is used to demonstrate the effectiveness of the model against a heuristic for product selection based on product-specific profitability. We show that with the use of frequent itemsets we are able to identify the cross-sales potential of product items and use this information for better product selection. Furthermore, we demonstrate that the impact of product assortment decisions on overall assortment profitability can easily be evaluated by means of sensitivity analysis.

Combining road safety information in a performance index

In this paper we focus on an essential step in the construction process of a composite road safety performance indicator: the assignment of weights to the individual indicators. In the composite indicator literature, this subject has been discussed for a long time, and no agreement has been reached so far. The aim of this research is to provide insights in the most important weighting methods: factor analysis, analytic hierarchy process, budget allocation, data envelopment analysis and equal weighting. We will give the essential theoretical considerations, apply the methods on road safety data from various countries and discuss their advantages and disadvantages. This will facilitate the selection of a justifiable method. It is shown that the position of a country in the ranking is influenced by the method used. The weighting methods agree more for countries with a relatively bad road safety performance. Of the five techniques, the weights based on data envelopment analysis resulted in the highest correlation with the road safety ranking of 21 European countries based on the number of traffic fatalities per million inhabitants. This method is valuable for the development of a road safety index.

Implementation Framework and Development Trajectory of FEATHERS Activity-Based Simulation Platform:

To facilitate the development of dynamic activity-based models for transport demand, the FEATHERS framework was developed. This framework suggests a four-stage development trajectory for a smooth transition from the four-step models toward static activity-based models in the short term and dynamic activity-based models in the long term. The development stages discussed in this paper range from an initial static activity-based model without traffic assignment to a dynamic activity-based model that incorporates rescheduling, learning effects, and traffic routing. To illustrate the FEATHERS framework, work that has been done on the development of static and dynamic activity-based models for Flanders (Belgium) and the Netherlands is discussed. First, the data collection is presented. Next, the four-stage activity-based model development trajectory is discussed in detail. The paper concludes with the presentation of the modular FEATHERS framework, which discusses the functionalities of the modules and how they accommodate the requirements imposed on the framework by each of the four stages.

Traffic accident segmentation by means of latent class clustering.

Traffic accident data are often heterogeneous, which can cause certain relationships to remain hidden. Therefore, traffic accident analysis is often performed on a small subset of traffic accidents or several models are built for various traffic accident types. In this paper, we examine the effectiveness of a clustering technique, i.e. latent class clustering, for identifying homogenous traffic accident types. Firstly, a heterogeneous traffic accident data set is segmented into seven clusters, which are translated into seven traffic accident types. Secondly, injury analysis is performed for each cluster. The results of these cluster-based analyses are compared with the results of a full-data analysis. This shows that applying latent class clustering as a preliminary analysis can reveal hidden relationships and can help the domain expert or traffic safety researcher to segment traffic accidents.

Assessing the Impact of Weather on Traffic Intensity

Abstract This paper focuses on the effect of weather conditions on daily traffic intensities (the number of cars passing a specific segment of a road). The main objective is to examination whether or not weather conditions uniformly alter daily traffic intensities in Belgium, or in other words whether or not road usage on a particular location determines the size of the impacts of various weather conditions. This general examination is a contribution that allows policymakers to assess the appropriateness of countrywide versus local traffic management strategies. In addition, a secondary goal of this paper is to validate findings in international literature within a Belgian context. To achieve these goals, the paper analyzes the effects of weather conditions on both upstream (toward a specific location) and downstream (away from a specific location) traffic intensities at three traffic count locations typified by a different road usage. Perhaps the most interesting results of this study for policymakers ar...

Studying the effect of weather conditions on daily crash counts using a discrete time-series model

In previous research, significant effects of weather conditions on car crashes have been found. However, most studies use monthly or yearly data and only few studies are available analyzing the impact of weather conditions on daily car crash counts. Furthermore, the studies that are available on a daily level do not explicitly model the data in a time-series context, hereby ignoring the temporal serial correlation that may be present in the data. In this paper, we introduce an integer autoregressive model for modelling count data with time interdependencies. The model is applied to daily car crash data, metereological data and traffic exposure data from the Netherlands aiming at examining the risk impact of weather conditions on the observed counts. The results show that several assumptions related to the effect of weather conditions on crash counts are found to be significant in the data and that if serial temporal correlation is not accounted for in the model, this may produce biased results.

Benchmarking road safety: Lessons to learn from a data envelopment analysis

Road safety performance indicators (SPI) have recently been proposed as a useful instrument in comparing countries on the performance of different risk aspects of their road safety system. In this respect, SPIs should be actionable, i.e. they should provide clear directions for policymakers about what action is needed and which priorities should be set in order to improve a countrys road safety level in the most efficient way. This paper aims at contributing to this issue by proposing a computational model based on data envelopment analysis (DEA). Based on the model output, the good and bad aspects of road safety are identified for each country. Moreover, targets and priorities for policy actions can be set. As our data set contains 21 European countries for which a separate, best possible model is constructed, a number of country-specific policy actions can be recommended. Conclusions are drawn regarding the following performance indicators: alcohol and drugs, speed, protective systems, vehicle, infrastructure and trauma management. For each country that performs relatively poor, a particular country will be assigned as a useful benchmark.

In Silico Identification of New Secretory Peptide Genes in Drosophila melanogaster

Bioactive peptides play critical roles in regulating most biological processes in animals. The elucidation of the amino acid sequence of these regulatory peptides is crucial for our understanding of animal physiology. Most of the (neuro)peptides currently known were identified by purification and subsequent amino acid sequencing. With the entire genome sequence of some animals now available, it has become possible to predict novel putative peptides. In this way, BLAST (Basic Local Alignment Searching Tool) analysis of the Drosophila melanogaster genome has allowed annotation of 36 secretory peptide genes so far. Peptide precursor genes are, however, poorly predicted by this algorithm, thus prompting an alternative approach described here. With the described searching program we scanned the Drosophila genome for predicted proteins with the structural hallmarks of neuropeptide precursors. As a result, 76 additional putative secretory peptide genes were predicted in addition to the 43 annotated ones. These putative (neuro)peptide genes contain conserved motifs reminiscent of known neuropeptides from other animal species. Peptides that display sequence similarities to the mammalian vasopressin, atrial natriuretic peptide, and prolactin precursors and the invertebrate peptides orcokinin, prothoracicotropic hormones, trypsin modulating oostatic factor, and Drosophila immune induced peptides (DIMs) among others were discovered. Our data hence provide further evidence that many neuropeptide genes were already present in the ancestor of Protostomia and Deuterostomia prior to their divergence. This bioinformatic study opens perspectives for the genome-wide analysis of peptide genes in other eukaryotic model organisms.

Integrating Bayesian networks and decision trees in a sequential rule-based transportation model

Several activity-based transportation models are now becoming operational and are entering the stage of application for the modelling of travel demand. Some of these models use decision rules to support its decision-making instead of principles of utility maximization. Decision rules can be derived from different modelling approaches. In a previous study, it was shown that Bayesian networks outperform decision trees and that they are better suited to capture the complexity of the underlying decision-making. However, one of the disadvantages is that Bayesian networks are somewhat limited in terms of interpretation and efficiency when rules are derived from the network, while rules derived from decision trees in general have a simple and direct interpretation. Therefore, in this study, the idea of combining decision trees and Bayesian networks was explored in order to maintain the potential advantages of both techniques. The paper reports the findings of a methodological study that was conducted in the context of Albatross, which is a sequential rule based model of activity scheduling behaviour. To this end, the paper can be situated within the context of a series of previous publications by the authors to improve decision-making in Albatross. The results of this study suggest that integrated Bayesian networks and decision trees can be used for modelling the different choice facets of Albatross with better predictive power than CHAID decision trees. Another conclusion is that there are initial indications that the new way of integrating decision trees and Bayesian networks has produced a decision tree that is structurally more stable.

A data mining framework for optimal product selection in retail supermarket data: the generalized PROFSET model

In recent years, data mining researchers have developed efficient association rule algorithms for retail market basket analysis. Still, retailers often complain about how to adopt association rules to optimize concrete retail marketing-mix decisions. It is in this context that, in a previous paper, the authors have introduced a product selection model called PROFSET. This model selects the most interesting products from a product assortment based on their cross-selling potential given some retailer defined constraints. However this model suffered from an important deficiency: it could not deal effectively with supermarket data, and no provisions were taken to include retail category management principles. Therefore, in this paper, the authors present an important generalization of the existing model in order to make it suitable for supermarket data as well, and to enable retailers to add category restrictions to the model. Experiments on real world data obtained from a Belgian supermarket chain produce very promising results and demonstrate the effectiveness of the generalized PROFSET model.