George Dutton

Advertising, Modernity, and Consumer Culture in Colonial Vietnam

This chapter examines the ways in which advertising in the newly flourishing print media contributed to the creation of a new middle-class urban consumer culture in colonial Vietnam. It argues that advertising served to reinforce emerging ideas about individualism with a focus on the sale of products for the body. Thus, advertising contributed to a new kind of urban modernity, one marked by a break from the traditional collectivities that had defined Vietnamese society. At the same time, this new consumer culture helped create new urban societies that were defined along ethnic and national lines, and whose consumption patterns were at times shaped by such considerations.

A Vietnamese Moses: Philiphê Bỉnh and the Geographies of Early Modern Catholicism

A Vietnamese Moses is the story of Philiphe Binh, a Vietnamese Catholic priest who in 1796 traveled from Tonkin to the Portuguese court in Lisbon to persuade its ruler to appoint a bishop for his community of ex-Jesuits. Based on Binh’s surviving writings from his thirty-seven-year exile in Portugal, this book examines how the intersections of global and local Roman Catholic geographies shaped the lives of Vietnamese Christians in the early modern era. The book also argues that Binh’s mission to Portugal and his intense lobbying on behalf of his community reflected the agency of Vietnamese Catholics, who vigorously engaged with church politics in defense of their distinctive Portuguese-Catholic heritage. George E. Dutton demonstrates the ways in which Catholic beliefs, histories, and genealogies transformed how Vietnamese thought about themselves and their place in the world. This sophisticated exploration of Vietnamese engagement with both the Catholic Church and Napoleonic Europe provides a unique perspective on the complex history of early Vietnamese Christianity. “Makes a significant contribution to a growing body of international research that brings Asian Christianity into the global domain.” BARBARA WATSON ANDAYA, coauthor of A History of Early Modern Southeast Asia, 1400–1830 “Like the life this book traces, A Vietnamese Moses crosses borders and genres. A remarkable achievement.” CHARLES KEITH, author of Catholic Vietnam: A Church from Empire to Nation GEORGE E. DUTTON is Professor of Vietnamese History in the Department of Asian Languages and Cultures and Director of the Center for Southeast Asian Studies at the University of California, Los Angeles.

革命, Cách Mạng, Révolution: The early history of ‘revolution’ in Việt Nam

This article traces the etymology of the term ‘revolution’ as it developed in Vieṭ Nam between the second half of the nineteenth and the early twentieth centuries. It argues that the term was slow to catch on, and that activists who used it did so in often contradictory ways. The term’s historical development complicated efforts to fix its meaning, and it was not until the later part of the 1920s that it came to be consolidated, in part through Ho Chi Minh’s publication of a short book entitled Đu o ng Kach Meṇh (The road to revolution).

Communications to the Editor

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