Gergely Ráthonyi

The Effectiveness Of The E-Learning Application: Impact Assessment Of The Quality

The success and the efficiency of e-Learning should be measured by a reliable method in order to use it effectively. Although, there are several studies about the success of e-Learning systems, only a few of them are about the measurement of this success within the institutions. There is a study of DeLone and McLean (2003) which examines the success of the introduction of e-Learning system with the help of ELSS model (e-Learning System Success). We made two questionnaires to evaluate the application of e-Learning at University of Debrecen, Faculty of Economics and Business. One of them was for the students and the other one asked the lecturers. The aim was to develop such questionnaires which are suitable for both the evaluation of the e-Learning’s quality and its economic benefits. The basis of the e-Learning’s quality questions was Wang’s article (2007), in which he measured the success of the e-Learning systems, therefore the questions of the students’ and the lecturers’ questionnaires were the same. The aim of this survey was to compare the opinions of the students and the teachers regarding the application of e-Learning. The role of the questionnaire for quality development is to give guidance for the University of Debrecen in the e-Learning application. We have used the Mann-Whitney test to evaluate the questionnaires of the students who use the e-Learning system. This method is used to compare the means of two groups in case of ordinal scales or not normally distributed variables. We have also used factor analysis and binominal logistic regression. We have examined whether the background variables manipulating the variables are possible to be developed on the basis of the answers. We used factor analysis to demonstrate this since it contracts the coherent factors into one common factor. Factor analysis is used to compress data and explore data structure. In most cases, factor analysis is used foremost in order to filter out multicollinearity.

analysing sPorting goods manufaCturers' environmental management tools

Organizations around the developed world are facing pressure from governments, international agreements, society and various stakeholders, to improve their behavior towards the natural environment. The application of environmental management tools may be an important step towards sustainability and the preservation of environmental values, however marketing could be the key – with the help of information and communication technologies (ICT) – in publicizing and spreading these ideas thus forming customers’, stakeholders’ attitude in this respect.The aim of this study was to define the concept of environmental consciousness and environmentally conscious behaviour, then to present the shift the traditional marketing philosophy towards the sustainable marketing approach, finally to analyse two top sporting goods manufacturers’ (Nike, Adidas) environmental management tools with the help of data gained from their web sites, reports, case studies. Interpreting environmental consciousness is difficult without knowing the attitude to it. In spite of that it is important to distinguish between environmental consciousness and environmentally conscious attitude, because consciousness often appears in attitude influenced by other, outer effects.The environmental conscious attitude of companies in itself is not enough for making use of the advantages deriving from a positive environmental concern. They need to pursue more active communication, to „green” the whole of marketing activities. Thus marketing seems a possible means to naturalize and expand environmental protection both among customers and in company practice. According to the analysed companies, we need to say, that they are commitment with the environmental protection. They are used state-of-theart technologies to make their activity greener and introduce these with full particulars, examples e.g. ColorDry technologies, Better Cotton, The Framaprene ECO heel. Either Nike, Inc., or Adidas Group realised that ICT have the ability to improve efficiency and cut the use of material goods, thus reducing energy demands and the burden upon the environment.