Gerhard Reese

A towel less: social norms enhance pro-environmental behavior in hotels.

Previous research has shown that normative appeals to engage in environmentally friendly behavior were most effective when they were accompanied by a provincial norm (e.g., when norms matched individuals’ immediate situational circumstances). Analyzing hotel guests’ towel-use during their stay, the current study tests whether messages employing provincial norms were more effective in reducing towel-use than standard environmental messages. In line with previous findings, guests of two hotels used significantly fewer towels when provincial normative appeals—rather than standard environmental messages—were communicated. These findings corroborate to the body of research demonstrating the power of social norms on environmental behavior.

Feeling Global, Acting Ethically: Global Identification and Fairtrade Consumption

ABSTRACT Global identification has become a popular construct in recent psychological debate as it relates to harmonious intergroup relations and a caring for all humanity. Based on social identity theorizing, the current research tests whether global identification can also predict consumer choices, at the expense of lower personal benefit. Importantly, we assumed that concerns about global injustice represent a crucial component of that relation. We predicted that participants who identified strongly with all humanity would rather choose a Fairtrade product alternative over a conventional one, compared with low identifiers. In addition, we assumed that this effect be mediated by perceived global injustice. Both predictions were confirmed in a consumer choice study (N = 68). Overall, global identification and globally relevant consumer behavior seem meaningfully interconnected, and we discuss these findings with regard to recent theoretical developments in Fairtrade consumption research.

Social Identities in a Globalized World Challenges and Opportunities for Collective Action

Globalization—the increasing interconnectedness of societies, economies, and cultures—is a defining feature of contemporary social life. Paradoxically, it underlies both the dynamics of global crises (e.g., rising inequality, climate change) and the possibilities for ameliorating them. In this review, we introduce globalization as a multifaceted process and elaborate its psychological effects with respect to identity, culture, and collective action. Using a social identity approach, we discuss three foci of identification: local culture, globalized Western culture, and humanity in its entirety. Each source of identification is analyzed in terms of its psychological meaning and position vis-à-vis the global power structure. Globalized Western culture forms the basis for an exclusive globalized identity, which privileges only some cultures and ways of life. We conceptualize reactions to its core values in terms of cultural identification and rejection and acceptance of, or opposition to, its global social order. Opposition to this inequitable global order is central to inclusive globalized identities (e.g., identification with humanity). These identities may encourage globally minded collective action, even as more research is needed to address their potential caveats. We consider possibilities for social change and action and conclude that a focused application of psychological science to the study of these issues is overdue.

Where There Is a (Collective) Will, There Are (Effective) Ways Integrating Individual- and Group-Level Factors in Explaining Humanitarian Collective Action

The 21st century has borne witness to catastrophic natural and human-induced tragedies. These disasters necessitate humanitarian responses; however, the individual and collective bases of support are not well understood. Drawing on Duncan’s motivational model of collective action, we focus on how individual differences position a person to adopt group memberships and develop a “group consciousness” that provides the basis for humanitarian action. Longitudinal mediation analyses involving supporters of international humanitarian action (N = 384) sampled annually for 3 years provided support for the hypothesized model, with some twists. The results revealed that within time point, a set of individual differences (together, the “pro-social orientation”) promoted a humanitarian group consciousness that, in turn, facilitated collective action. However, longitudinally, there was evidence that a more general pro-social orientation undermined subsequent identification with, and engagement in, the humanitarian cause. Results are discussed in terms of understanding the interplay between individual and group in collective actions.

Common human identity and the path to global climate justice

With the 2015 summit on global climate change in Paris, political action will (or will not) be taken to tackle the threats of the global climate crisis. Both social scientists as well as conservationists have come to the conclusion that human activity is one of the main reasons for climate change and nature degradation, and the main target of justice related mitigation and adaptation responses. This article puts human (in)activity into focus, and introduces a social identity perspective on environmental justice. Specifically, it shows how conservation scientists can draw from the idea of a common human identity (CHI). It delineates how the representation of a “common human ingroup” could inform beliefs about environmental justice, which in turn should motivate individuals and groups to act in favor of the natural environment. The review highlights that social identification with all humans may represent a potential path to global environmental justice, and combines recent insights from social identity research with conservation behavior.

A Social Identity Model of Pro-Environmental Action (SIMPEA).

Large-scale environmental crises are genuinely collective phenomena: they usually result from collective, rather than personal, behavior and how they are cognitively represented and appraised is determined by collectively shared interpretations (e.g., differing across ideological groups) and based on concern for collectives (e.g., humankind, future generations) rather than for individuals. Nevertheless, pro-environmental action has been primarily investigated as a personal decision-making process. We complement this research with a social identity perspective on pro-environmental action. Social identity is the human capacity to define the self in terms of “We” instead of “I,” enabling people to think and act as collectives, which should be crucial given personal insufficiency to appraise and effectively respond to environmental crises. We propose a Social Identity Model of Pro-Environmental Action (SIMPEA) of how social identity processes affect both appraisal of and behavioral responses to large-scale environmental crises. We review related and pertinent research providing initial evidence for the role of 4 social identity processes hypothesized in SIMPEA. Specifically, we propose that ingroup identification, ingroup norms and goals, and collective efficacy determine environmental appraisals as well as both private and public sphere environmental action. These processes are driven by personal and collective emotions and motivations that arise from environmental appraisal and operate on both a deliberate and automatic processing level. Finally, we discuss SIMPEA’s implications for the research agenda in environmental and social psychology and for interventions fostering pro-environmental action.

When does activating diversity alleviate, when does it increase intergroup bias?: An ingroup projection perspective

The question how intergroup bias can be alleviated is of much theoretical and practical interest. Whereas diversity training and the multiculturalism ideology are two approaches prominent in practice, most theoretical models on reducing intergroup bias are based on social-identity theory and self-categorization theory. This social-identity perspective assumes that similar processes lead to intergroup bias in very different intergroup contexts if people identify with the respective social groups. A recent prominent model based on these theories is the ingroup-projection model. As this model assumes, an ingroup’s norms and standards are applied to outgroups included in a common superordinate category (this is called ingroup projection). Intergroup bias results because the outgroup fulfils these norms and standards less than the ingroup. Importantly, if the diversity of the superordinate category is induced as the norm, ingroup projection and thus intergroup bias should be reduced. The present research delineates and tests how general this process is. We propose that ingroup prototypicality is not only an outcome variable, as the ingroup-projection model originally assumes, but can also be an important moderator. We hypothesize that for members considering their ingroup highly prototypical (“pars pro toto”, large majorities), the superordinate group’s diversity may question their ingroup’s position and thus elicit threat and intergroup bias. In contrast, for members who consider their group as less prototypical (one among several, or “una inter pares” groups), activating diversity should, as originally assumed in the ingroup-projection model, reduce intergroup bias. Three experiments (total N = 345) supported these predictions in the contexts of groups defined by gender or nationality. Taken together, the ingroup-projection model can explain under which conditions activating superordinate-category diversity induces tolerance, and when it may backfire. We discuss in how far the ingroup-projection model can integrate conflicting findings on the multiculturalism ideology.

Quality of Work: Validation of a New Instrument in Three Languages

Introduction and objective: A new instrument to measure quality of work was developed in three languages (German, French and Luxembourgish) and validated in a study of employees working in Luxembourg. Methods and results: A representative sample (n = 1529) was taken and exploratory factor analysis revealed a six-factor solution for the 21-item instrument (satisfaction and respect, mobbing, mental strain at work, cooperation, communication and feedback, and appraisal). Reliability analysis showed satisfying reliability for all six factors and the total questionnaire. In order to examine the construct validity of the new instrument, regression analyses were conducted to test whether the instrument predicted work characteristics’ influence on three components of well-being—burnout, psychological stress and maladaptive coping behaviors. Conclusion: The present validation offers a trilingual inventory for measuring quality of work that may be used, for example, as an assessment tool or for testing the effectiveness of interventions.

Soziale Identität und nachhaltiges Verhalten

Nachhaltige Entwicklung ist per Definition eine Gruppenangelegenheit, da Nachhaltigkeit nur durch gemeinsame Anstrengungen erreicht werden kann. In diesem Beitrag wird beschrieben, welchen Einfluss soziale Identitat – das „Wir“ in jeder und jedem von uns – auf nachhaltiges Verhalten hat. Konkret beschreiben die AutorInnen Grundlagen der Theorie der sozialen Identitat und erlautern anhand dieser, inwiefern unsere Fahigkeit, uns in Gruppen zu organisieren, zu nachhaltigem Verhalten beitragen kann. Sie fokussieren dabei unter anderem darauf, wie wir als Gruppen wirksam agieren konnen und legen damit dar, wie soziale Gruppen als Vehikel fur sozialen und okologischen Wandel genutzt werden konnen.

“Degrowth” vs. Other Types of Growth: Labeling Affects Emotions but Not Attitudes

ABSTRACT Questioning the compatibility of economic growth and environmental sustainability, some scholars and activists call for a degrowth strategy. This idea presents an attack on the economic growth paradigm, and it has thus raised considerable attention. Yet, although many agree with questioning economic growth, a debate continues as to whether the term “degrowth” is (dis)advantageous in wider public communications. This debate, however, lacks empirical evidence. Here, we present two studies on how “degrowth” is perceived compared to other relevant terms. In Study 1, we show that “degrowth” elicits more negative affective and emotional reactions compared to “post-growth” and “prosperity without growth.” In Study 2, we find that the effects of labeling on attitudes and voting intentions toward a sustainable economy are relatively small. These initial results suggest that “degrowth” may evoke somewhat more negative emotional reactions than similar terms, but this may not have significant consequences. We discuss the results and draw implications for communication and further research.