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Dive into the research topics where Gert-Olof Boström is active.

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Featured researches published by Gert-Olof Boström.


Services Marketing Quarterly | 2003

CAD and Consequences in the Swedish Architectural Industry

Gert-Olof Boström; Peter Zackariasson; Timothy L. Wilson

ABSTRACT As an example of technology shaping the marketing environment, this paper reports on the impact of the introduction of computer assisted design (CAD) capabilities into the architectural industry in Sweden. Change is addressed at three levels-in the process of producing output, in the output itself, and in the industry as an apparent consequence of the technological introduction. It is observed that there has been a division in the industry-one segment representing a rather traditional approach to architectural services, the other a more business-oriented, adopter segment. Results are interpreted in terms of a structurational theory of technology. Understanding is discussed both in terms of technology adoption as well as the nature of professional services.


Competitiveness Review: An International Business Journal Incorporating Journal of Global Competitiveness | 2009

Swedish retail banking: a competitive update

Gert-Olof Boström; Timothy L. Wilson

Purpose – The present paper aims to extend an ongoing study of Swedish trade journals, PrivataAffarer, recognition of the “bank of the year.”Design/methodology/approach – The information used in t ...


Competitiveness Review: An International Business Journal Incorporating Journal of Global Competitiveness | 2009

Technology and change in the Swedish architectural industry

Peter Zackariasson; Gert-Olof Boström; Timothy L. Wilson

Purpose – This paper seeks to apply a structurational model of technology to reflect on the introduction, assimilation, and consequent industry change that accompanied the introduction of computer ...


Services Marketing Quarterly | 2015

Sweden : Bank of Year Recognition a Performance

Gert-Olof Boström; Lars Lindbergh; Timothy L. Wilson

Swedish banking has been recognized for financial prudence, innovations, and service provision. Bank of the Year winners are characterized in terms of their prize-winning performance. This article details and then generalizes items that led to awards and quantifies the financial rewards that come from providing superior performance. In most cases, growth slowed, but winners still tended to attain above-average performance. It would appear that (a) service really is the foundation for recognition; (b) more recently, sound management, innovation, and financial performance have come into play; and (c) it is easier to be recognized if the organization is small.


Industrial Marketing Management | 1995

Successful cooperation in professional services: What characteristics should the customer have?

Gert-Olof Boström


Industrial Marketing Management | 2009

Control–trust interplays and the influence paradox: A comparative study of MNC-subsidiary relationships

Lars Huemer; Gert-Olof Boström; Christian Felzensztein


Archive | 2001

CAD adoption in the Swedish architectural industry : IT and the professional service sector

Gert-Olof Boström


Competition Forum | 2004

Increased competition in the Swedish banking industry : A transition to customer values

Gert-Olof Boström; Timothy L. Wilson


Archive | 2017

Growth ambitions and internationalization among newly started small Swedish firms

Gert-Olof Boström; Karl Johan Bonnedahl; Lars Silver


5th Thought Leaders International Conference on Brand Management | 2010

Mediating a Repositioned Corporate Brand at the Service Encounter : Brand Building in a Swedish Insurance Company

Gert-Olof Boström; Sofia Isberg

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Lars Huemer

BI Norwegian Business School

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