Gert-Olof Boström
Umeå University
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Services Marketing Quarterly | 2003
Gert-Olof Boström; Peter Zackariasson; Timothy L. Wilson
ABSTRACT As an example of technology shaping the marketing environment, this paper reports on the impact of the introduction of computer assisted design (CAD) capabilities into the architectural industry in Sweden. Change is addressed at three levels-in the process of producing output, in the output itself, and in the industry as an apparent consequence of the technological introduction. It is observed that there has been a division in the industry-one segment representing a rather traditional approach to architectural services, the other a more business-oriented, adopter segment. Results are interpreted in terms of a structurational theory of technology. Understanding is discussed both in terms of technology adoption as well as the nature of professional services.
Competitiveness Review: An International Business Journal Incorporating Journal of Global Competitiveness | 2009
Gert-Olof Boström; Timothy L. Wilson
Purpose – The present paper aims to extend an ongoing study of Swedish trade journals, PrivataAffarer, recognition of the “bank of the year.”Design/methodology/approach – The information used in t ...
Competitiveness Review: An International Business Journal Incorporating Journal of Global Competitiveness | 2009
Peter Zackariasson; Gert-Olof Boström; Timothy L. Wilson
Purpose – This paper seeks to apply a structurational model of technology to reflect on the introduction, assimilation, and consequent industry change that accompanied the introduction of computer ...
Services Marketing Quarterly | 2015
Gert-Olof Boström; Lars Lindbergh; Timothy L. Wilson
Swedish banking has been recognized for financial prudence, innovations, and service provision. Bank of the Year winners are characterized in terms of their prize-winning performance. This article details and then generalizes items that led to awards and quantifies the financial rewards that come from providing superior performance. In most cases, growth slowed, but winners still tended to attain above-average performance. It would appear that (a) service really is the foundation for recognition; (b) more recently, sound management, innovation, and financial performance have come into play; and (c) it is easier to be recognized if the organization is small.
Industrial Marketing Management | 1995
Gert-Olof Boström
Industrial Marketing Management | 2009
Lars Huemer; Gert-Olof Boström; Christian Felzensztein
Archive | 2001
Gert-Olof Boström
Competition Forum | 2004
Gert-Olof Boström; Timothy L. Wilson
Archive | 2017
Gert-Olof Boström; Karl Johan Bonnedahl; Lars Silver
5th Thought Leaders International Conference on Brand Management | 2010
Gert-Olof Boström; Sofia Isberg