Sofia Isberg
Umeå University
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Publication
Featured researches published by Sofia Isberg.
2011 AMS World Marketing Congress, The 15th World Marketing Congress, Reims, France, July 20 - July 23, 2011 | 2011
Jan Bodin; Sofia Isberg
In mainstream marketing the full potential of customer involvement is still largely over-looked. Value is mainly seen as created by the firm, built into products and delivered or marketed to custom ...
Journal of Financial Services Marketing | 2010
Jonas Nilsson; Anna-Carin Nordvall; Sofia Isberg
Journal of Financial Services Marketing | 2014
Jonas Nilsson; Johan Jansson; Sofia Isberg; Anna-Carin Nordvall
Archive | 2010
Jonas Nilsson; Johan Jansson; Sofia Isberg; Anna-Carin Nordvall
Archive | 2016
Jonny Hjelm; Sofia Isberg; Maria Rönnlund
Idrott, historia & samhälle | 2015
Maria Rönnlund; Jonny Hjelm; Sofia Isberg
QUIS13 | 2013
Sofia Isberg; Philip Roth; Helena Renström
Archive | 2013
Tomas Blomquist; Sofia Isberg; Helena Renström
17th International conference on marketing and corporate communication, 19-20 April 2012, Rennes, France | 2012
Sofia Isberg; David Ballantyne
Archive | 2011
Jonas Nilsson; Johan Jansson; Sofia Isberg; Anna-Carin Nordvall