Geysler Rogis Flor Bertolini

Formulação de estratégias competitivas por meio de análise de cenários na construção civil

The purpose of this research was to formulate competitive strategies through simulated analysis of scenarios for the civil construction industry. The data for this explanatory study was collected by means of qualitative assessment questionnaires applied to construction company representatives. The non-probabilistic sampling technique performed by convenience was adopted in this study. The scenario simulation model by Rojo (2006) was the method used. Through the development of simulation scenarios, it was possible to enable construction companies to prepare for possible future changes in advance, reducing organizational uncertainty. It was possible to conclude that the simulation tool used is appropriate to assist the civil construction sector strategically; simulation scenarios can be an alternative to be used by both the government and the companies themselves. Rojos model differs from other routes of strategic diagnosis because it seeks variables directly with the industry players. The sector defined in the study resulted in the formatting of the strategic planning in a logical non-linear way for the company in question, extending the analysis of variables along the timeline. Such procedure, characteristic of this model, collaborates with the precision of the decision-making process, with the necessary cognitive analysis of possible ways to formulate competitive strategy.

Modelo de análise de investimentos para fabricação de produtos ecologicamente corretos

Demands of society, consumers, government, and other organizations for care of the environment, have led some companies to adopt environmental impact measures. The decision about caring for the environment precedes the choice of measures to be taken, which include from the selection of appropriate inputs to the ISO 14001 certification. Funds are necessary for every potential environmental care project. The aim of this paper is to present a feasibility analysis model for environmentally conscious manufacturing. Considering the fact that there is no measurement of value for consumers in the existing models to support investment decisions on environment variables in organizations, this study seeks to bridge this gap. The proposed model consists of six steps. It is expected that this generic model can help organizations define the volume of investments required for a balanced environmental management.

Influências da experiência internacional e da diversificação de negócios no grau de internacionalização das Multinacionais Brasileiras

This article is positioned in the literature on the internationalization process of Brazilian multinational companies. As some multinational companies internationalize with greater speed and have better performance than others, this study, the effects were examined two-dimensional - The time of international experience and business diversification - the degree of internationalization of Brazilian multinationals. For the research we used secondary data from the Transnationality Index of Brazilian Companies of the Fundacao Dom Cabral (FDC), Brazilian Multinational Observatory of the Escola Superior de Propaganda e Marketing (ESPM), as well as information of the BM&FBovespa and the fields of internet of the 43 surveyed companies and their subsidiaries. The results indicate that the diversification of the companys business is positively related to the degree of internationalization. The previous international experience does not seem to be a predictor of the degree of internationalization, which may relate to the internationalization process of Brazilian multinationals be a phenomena still relatively recent.

Perspectiva do Turismo Rural como Alternativa de Renda para Agricultura Familiar: Análise de Trabalhos Científicos

O objetivo do artigo e levantar e analisar estudos relacionados ao Turismo Rural como alternativa de renda para agricultura familiar. Nas ultimas decadas diversos proprietarios rurais vem diversificando suas atividades, com o turismo rural conciliando estas atividades economicas com as demais de suas propriedades. E relevante o numero de propriedades rurais que estao incorporando atividades turisticas em suas rotinas. Foram analisados vinte artigos cientificos e seis teses e dissertacoes publicados entre 2007 e 2015. A metodologia adotada foi concebida como uma pesquisa bibliografica. Para atingir o objetivo, os dados foram coletados e analisados a partir dos seguintes procedimentos: pesquisa nos sites dos periodicos; classificacao dos temas abordados e a analise dos dados. Os estudos concluem que o turismo no espaco rural nao pode ser encarado como uma atividade nao-agricola milagrosa, mas sim, como uma alternativa ou um complemento de renda, alem de proporcionar qualidade de vida para essas familias.

Analysis of scientific papers related to the development of family farming in the brazilian regionsd

Este estudo objetivou identificar importantes aspectos socioeconomicos e entender a dinâmica da agricultura familiar no contexto nacional, serviram como base de dados de pesquisa os artigos disponibilizados pela CAPES durante o periodo de 2011 a 2015. Verificou-se a grande dependencia da Agricultura Familiar de acoes governamentais, instituidas para a resolucao de problemas existentes ou manutencao em determinadas areas, possibilitando o controle para que fiquem dentro de niveis aceitaveis, essas acoes sao efetivadas atraves das politicas publicas, identificando barreiras que dificultam a transformacao do agricultor familiar em empreendedor rural no contexto brasileiro. O estudo aponta que os estabelecimentos familiares estao vinculados a regioes diversas, com caracteristicas distintas, porem todos fornecem informacoes que vinculam o agricultor familiar a um negocio, necessitando de desempenho economico e depende do mercado, foram utilizadas no estudo as regioes nordeste, sudeste, centro oeste e sul; conclui-se a necessidade da manutencao das politicas publicas para o desenvolvimento dos agricultores familiares e sua permanencia no campo, destacando-se nos periodicos o PRONAF, o PAA e o PNAE. Abstract This study aimed to identify important socioeconomic and understand the dynamics of family farming in the national context, served as a research database items available from CAPES during the period from 2011 to 2015. It was the heavy reliance of Family Farming of government actions, instituted to resolve problems or maintenance in certain areas, making it possible to control so that they are within acceptable levels, these actions are accomplished through public policies, identifying barriers to transformation of the family farmer in rural entrepreneur in the Brazilian context. The study shows that family farms are linked to different regions, with different characteristics, however all provide information linking the family farmer to a business in need of economic performance and depends on the market, it was used to study the northeast, southeast, center west and south; It concludes the need for these policies to the development of family farmers and their stay in the field, especially in the periodic PRONAF , the PAA and PNAE .

Certificação ambiental: a percepção e perfil dos clientes de uma oficina de refrigeração automotiva

O consumo consciente e cada vez mais notado no mercado de consumo. As empresas tem buscado se adaptar as exigencias destes consumidores ambientalmente conscientes, com acoes voltadas para a questao ambiental. Estudos mostram que essa atencao as praticas ambientais pode trazer resultados positivos para as empresas, aumentando sua competitividade no mercado em que atuam. O objetivo deste estudo e analisar a percepcao e o perfil dos clientes de uma oficina de refrigeracao automotiva quanto a obtencao de uma certificacao ambiental (selo verde). O estudo foi classificado como descritivo, utilizando a abordagem quantitativa, com aplicacao de questionarios aos potenciais clientes da oficina. Os dados foram tratados pela analise descritiva, analise bidimensional com teste de independencia, por meio do Pacote Office Excel e Software Action. Os resultados mostram que os pesquisados valorizam produtos ou servicos que possuem selo ambiental ou que sao vendidos por empresas certificadas e 90% deles se dispoe a pagar algum valor a mais para contratar um servico certificado. Nao ha influencia de idade, sexo e renda familiar nos clientes que valorizam o consumo consciente, mas a variavel escolaridade apresenta relacao significativa com a valorizacao da certificacao ambiental. A contribuicao pratica da pesquisa esta em possibilitar aos gestores tomadas de decisoes assertivas quanto a obtencao de certificacoes ambientais, mediante perfil e consciencia ambiental de seus potenciais clientes.

Intervention project: environmental policy for products industry in styrofoam

The objective of this technical report is to present an intervention project to define an environmental policy for a industry of styrofoam products, to assist in obtaining the certification of ISO 14001. The study is important for the company, because it has received the certification of Quality Management System (QMS) which is the first step towards a possible implementation of ISO. Therefore, all the study and data necessary for the 1 Bacharel em Administração pela Universidade Estadual do Oeste do Paraná Unioeste, Brasil. Contato: thaisforlin@hotmail.com 2 Bacharel em Administração de Empresas pela Faculdade de Ciências Contábeis e Administrativas de Rolândia, Mestrado em Engenharia de Produção pela Universidade Federal de Santa Catarina-UFSC, Doutorado em Engenharia de Produção pela Universidade Federal de Santa Catarina, Docente do Mestrado Profissional em Administração e do Mestrado em Desenvolvimento Rural Sustentável da Unioeste, Brasil. Contato: geysler_rogis@yahoo.com.br Projeto de intervenção: política ambiental para uma indústria de produtos em isopor Revista Capital Científico – Eletrônica (RCCe) – ISSN 2177-4153 – Vol. 14 n.1 – Janeiro/Março 2016. Recebido em 01/02/2015 – Aprovado em 28/02/2016 – Publicado em 31/03/2016. implementation of ISO 14001 will be already gathered and available through this work. The method used in this research was action research, and the data was collected by nonstructured interviews with the two company’s directors. By raising the environmental management measures that gives support for the implementation of ISO 14001, it was presented a implementing proposal of environmental policy and planning. With this, all required administrative and environmental management actions for the company to obtain ISO 14001 certification have been identified. Key-words: ISO 14001; Environmental Policy; environmental management, environmental certification.

ANÁLISE DA VIABILIDADE DA PRODUÇÃO DE HORTALIÇAS ECOLÓGICAS COM BASE NO VALOR PARA OS CONSUMIDORES

The use of remote sensing has been widely used by researchers. In order to get better results on the constant dynamics of vegetation cover. This paper presents a space-temporal analysis, using Normalized Difference Vegetation Index (NDVI), through the use of GIS and Remote Sensing techniques, using images related to the years 1994, 2000 and 2010. The methodology used is the prospecting literature and the treatment of remote sensing images, were used images of the satellite TM / Landsat 5, after correction of the images was calculated from NDVI, to make it possible to classify the vegetation and prepare the maps and get the data about the distribution of vegetation throughout the area Caetes-PE municipality. After this step, the graphicsand tables were produced that allowed a comparative analysis between vegetation indicesrelated to eac hyear studied.

ANALYZE INVESTMENT TILES WITH LESS ENVIRONMENTAL IMPACT

The aim of this study was to determine whether there financial viability for a small industry of concrete tiles make investments and make your environmentally friendly product. The study was applied to nine buyers of product in the industry which in this case represents the entire population sought to measure and as such can absorb market need for such investment. In developing the research model investment analysis for the manufacture of environmentally friendly products, developed by Bertolini, and Lezana Rojo (2012) was used. The result of this research showed that buyers value the supply of the product manufactured with the addition of silica rice husk to replace 20% of the concrete used in the conventional product. However, based on the data collected, the manufacture of this product at the moment is financially unfeasible, since, although they showed interest in environmental issues, are not willing to pay more for the product.

Tendências de pesquisa em políticas públicas: uma avaliação do Programa Nacional de Alimentação Escolar - PNAE

The scope of the article is to evaluate the research trends of the Brazilian School Food Program (PNAE), by analyzing the papers published in journals on the Brazilian Federal Agency for Support and Evaluation of Graduate Education (CAPES) website in the period from 2008 to 2013. It involved bibliographical research by means of qualitative analysis to detect the most relevant issues addressed and discussed by the program. Ten scientific articles related to the area were selected after reading the abstracts and research topics of the articles and by a search for the following key words: public policy, family farming, school food. Studies related to the PNAE and its impacts were also considered, due to the connection with the activities carried out in Brazilian public policy. The paper presents the issues analyzed and discussed most on the subject during the period under consideration. The conclusion reached is that the main research trends are characterized by the study of strategies for food and nutrition safety, analyzing the composition and acceptance of foods offered to students by an analysis of production, better living conditions and local development of rural producers.