Ivano Ribeiro

Influências da experiência internacional e da diversificação de negócios no grau de internacionalização das Multinacionais Brasileiras

This article is positioned in the literature on the internationalization process of Brazilian multinational companies. As some multinational companies internationalize with greater speed and have better performance than others, this study, the effects were examined two-dimensional - The time of international experience and business diversification - the degree of internationalization of Brazilian multinationals. For the research we used secondary data from the Transnationality Index of Brazilian Companies of the Fundacao Dom Cabral (FDC), Brazilian Multinational Observatory of the Escola Superior de Propaganda e Marketing (ESPM), as well as information of the BM&FBovespa and the fields of internet of the 43 surveyed companies and their subsidiaries. The results indicate that the diversification of the companys business is positively related to the degree of internationalization. The previous international experience does not seem to be a predictor of the degree of internationalization, which may relate to the internationalization process of Brazilian multinationals be a phenomena still relatively recent.

Deposit as a Source of Identification of Creativity in Companies

A creative process represents the development of original solutions in the face of the perspectives of new issues and challenges arising from the ongoing changes within the companies. The present article has the purpose of understanding how patent deposits can assist in systemizing creative management in companies. Scientometrics was used as a method of research through the PatentScope and Patent Inspiration data-bases; for data analysis the Gephi 0.8.2. was used, for a 10-year research period, from 2004 to 2014. The results suggest that patents could supply to the companies supporting information for the development of systemized solutions on managing creativity. The research presents as a contribution an understanding on the use of patents as a source of information for the generation of support for managing creativity in companies. The originality of this study refers to the research in patents as a documental source for the understanding of management tools, once there is a small number of researches in Brazil in this area.