Gheorghe Orzan

Buyers' Decisions in Online Social Networks Environment

Due to the advantages of social media in connecting businesses to end-consumers directly, in a timely manner and at a low cost, by facilitating various a reas of marketing, such as promotions, marketing intelligence, sentiment research, public relations, marketing communications, product and customer management, social media has become the now-a-days business reality. Therefore, social media is based on advertisings and customers who are influenced by other customers’ opinion. In this context, the customers’ engagement become vital, while the main goal of the companies is to obtain it on the long r un. For this, the present paper is analyzing the buyer’ s decisions in this whole new environment, generate d by the online social networks. A case study is putted forward in order to present the obtained results an d grey systems theory, one of the newest theories of the a rtificial intelligence area, is used for underlying them.

Romanian Consumer Behavior Regarding Traditional Foods: Contributing to the Rebuilding of a Healthier Food Culture

We face today, both at the national and global level, a serious challenge with “Health–Nutrition–Well-Being,” requiring a more rapid adaptation to changing economic trends and new thinking, including the alternative food system, as a general expression of the concern for synergy between the social returns and business success and for improving the quality of our lives. Food quality continues to be an important topic, as consumer behavior witnesses growing diet-related health concerns, which confirms the current need to study traditional foods in order to enhance and improve the diet. In our case study, we attempted to determine if people prefer traditional food and if they consider traditional food healthier than processed food. The main objective was to gain general insight in consumer perceptions, expectations, and attitudes and to understand the relationship between consumers’ expectations and consumers’ attitudes to changes of traditional products and product acceptance, as well as exploring how attitudes toward innovation and contextual factors affect the appropriateness of traditional products.

Social Media's Impact on Healthcare Services

Abstract Taking into account the changes in recent years (the increased access to internet, the existence of affordable mobile devices and the ease of communication due to the growth of social media) it seems natural to investigate social medias impact on healthcare services. Furthermore, studies conducted worldwide show their benefits, both in terms of the patient, as well as the healthcare providers’. However, Romanias healthcare system faces serious problems on basic aspects. Thus, using secondary data, this paper aims to present the existing concerns about the impact of social media on healthcare services and to discuss to what extent they are applicable also in Romania.

Online Marketing Communication Using Websites. A Case Study of Website Utility in Accessing European Funds in the Tourism Field Regarding Northeastern Romania

Abstract European funds are considered to be the most important financial instruments designed to develop and improve the work done in each Member State. Achieving a high degree of absorption as well as exploitation of results obtained from implementing various projects depends to a high degree on how each country plan and organizes their work. Thus, for proper development of the field level of this activity is necessary to implement a marketing vision to facilitate on the one hand European funds, on the other hand communication with beneficiaries. Considering all these aspects, the level of this work was a study that sought to determine how Web technologies are currently used in marketing communications from the European funds in the field of tourism. Analysis undertaken aims to determine the effectiveness of these technologies and how they could be improved to increase absorption. The research was conducted at one of the most effective operational programs in Romania, namely the Regional Operational Programme. To complete results, a quantitative study was conducted among potential beneficiaries, to identify their opinion on how you should build websites so the existing communication processes to be more effective for the involved parties.

eGovernment—The Next Step Toward Efficient Public Administration

This study analyzes the development level of electronic public services by means of portal , the single point of access for specific Romanian electronic public services. At the same time, a comparative analysis was conducted having as a purpose an emphasis on the evolution on eGovernement development in Romania within the period of March 2011–August 2012. The results showed lack of commitment of the public administration in Romania in using an entire force offered by the information technology and communication field in supplying public services.