Mihai Orzan

Buyers' Decisions in Online Social Networks Environment

Due to the advantages of social media in connecting businesses to end-consumers directly, in a timely manner and at a low cost, by facilitating various a reas of marketing, such as promotions, marketing intelligence, sentiment research, public relations, marketing communications, product and customer management, social media has become the now-a-days business reality. Therefore, social media is based on advertisings and customers who are influenced by other customers’ opinion. In this context, the customers’ engagement become vital, while the main goal of the companies is to obtain it on the long r un. For this, the present paper is analyzing the buyer’ s decisions in this whole new environment, generate d by the online social networks. A case study is putted forward in order to present the obtained results an d grey systems theory, one of the newest theories of the a rtificial intelligence area, is used for underlying them.

Romanian Consumer Behavior Regarding Traditional Foods: Contributing to the Rebuilding of a Healthier Food Culture

We face today, both at the national and global level, a serious challenge with “Health–Nutrition–Well-Being,” requiring a more rapid adaptation to changing economic trends and new thinking, including the alternative food system, as a general expression of the concern for synergy between the social returns and business success and for improving the quality of our lives. Food quality continues to be an important topic, as consumer behavior witnesses growing diet-related health concerns, which confirms the current need to study traditional foods in order to enhance and improve the diet. In our case study, we attempted to determine if people prefer traditional food and if they consider traditional food healthier than processed food. The main objective was to gain general insight in consumer perceptions, expectations, and attitudes and to understand the relationship between consumers’ expectations and consumers’ attitudes to changes of traditional products and product acceptance, as well as exploring how attitudes toward innovation and contextual factors affect the appropriateness of traditional products.

Statistical Exploratory Marketing Research on Romanian Consumer's Behavior Regarding Smartphones

The world is in a continuous changing, products change, people change but what matters is what makes us click? Many tried to answer this question, but there are a lot of factors that determine and have a real influence over the consumer behavior. This paper aims to analyze the influence perceived by consumers, whenever they bought or intent to buy a smartphone. It has been developed a marketing research regarding decision factors in choosing smartphones, how smartphone brands can influence the Romanian consumer behavior. It was designed an online survey hosted by esurveyspro, an online platform, the sample registered 110 respondents in two weeks (5th – 19th August 2014). Also, by this case study about decision process in buying smartphones, we wanted to see after a thoroughly research and a serial of statistics tests, which factors influence best the Romanian consumer: is it the brand or the only thing that matters is what the device can do. The research is relevant for marketers because a smartphone can be a true “weapon” when it comes for mobile advertising, online, ecommerce, SMS Marketing and also it can be useful for the application developers and the service providers in knowing what lies behind such a buying decision to serve consumer better.

The Importance of Trust and Privacy in Social Media

The emergence of the Internet and the development of new technologies brought both many benefits and disadvantages for the user. Obtaining information in a very short time, the opportunity to do online shopping without having to go to the shop and the possibility of contacting people at distance are some of the benefits that can be obtained by the online users. The trust must be seen in the digital environment as consumer`s belief that the products/services supplier will bring all the transactional contributions and that the data provided for this purpose will be safe. Along the time, the concept of privacy has been studied by many specialists. It has been analysed both in accordance with the individuals` perceived risk in the online environment and with their confidence in the service providers. This paper analyses the way in which trust and privacy have the capacity to influence users in social media. This paper analyses the way in which trust and privacy have the capacity to influence the customers in social media.

The Importance of European Funded Projects for the Development of a Tourist Destination Case study – North-West Region of Romania (North Transylvania)

The European Union supports in financial terms both the Member States and those which are in adjacent geographical areas through the various programs and financial instruments. For this reason, an effective collaboration both within the European Union and between it and the possible project beneficiaries (Christiansen, T. 2001) is necessary. A collaboration between both parties contributes to the good running of the Abstract

Identification of Marketing Needs and Means of Communication of Romanian Marketing Companies in the Context of the Knowledge Society

A few decades ago, academics and economic pundits used to say that information is the main source of power. However, in the Knowledge Society, as we experience it today, information is readily available for everyone, and the real challenge is to master modern and complex information analysis tools, which can make sense of the information overflow of modern society, thus constituting the true competitive advantages of major economic players. For a competent analyst, data generated by a survey, for instance, can reveal paramount information about consumer behavior, competitive strategies, or any other economic and social environment-related aspect deemed important. The marketing needs of Romanian marketing companies are very diversified, commencing with the research of the needs and demand on the target market, going down to the 4Ps (Product, Price, Promotion, and Placement) and their components. The present marketing research was performed using seven categories of information sources: specialized publications in marketing; specialized publications in economics; information provided by specialized institutions in consultancy and marketing research; information provided by individual marketing specialists; information provided by advertising agencies; information provided by the economic sections of the daily newspapers; and job Websites.