Gilles Roehrich
University of Grenoble
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Publication
Featured researches published by Gilles Roehrich.
Archive | 2015
Gilles Roehrich
This article compares two involvement scales : the Personal Involvement Profile scale (Kapferer and Laurent) and the Derived Personal Involvement Inventory scale (Mac Quarrie and Munson).405 people completed a questionnaire concerning their involvement with HI-FI equipment as well as their behavior towards such equipment. The results, analysed through structural and confirmatory factor analysis, show the superiority of the Kapferer-Laurent scale.
Recherche et Applications en Marketing (French Edition) | 1994
Gilles Roehrich
Post-Print | 2008
Jean-Pierre Mathieu; Jonas Hoffmann; Gilles Roehrich; Philippe Mallein
Post-Print | 2008
Jean-Pierre Mathieu; Jonas Hoffmann; Gilles Roehrich; Philippe Mallein
Revue française du marketing | 2005
Jean-Pierre Mathieu; Gilles Roehrich
11th International Marketing Trends Conference | 2012
Jean-Pierre Mathieu; Claire-Lise Ackermann; Gilles Roehrich
Post-Print | 2010
Jean-Pierre Mathieu; Jonas Hoffmann; Gilles Roehrich
International Journal of Design and Innovation Research | 2009
Jean-Pierre Mathieu; Jonas Hoffmann; Gilles Roehrich
Market Management | 2007
Jean-Pierre Mathieu; Jonas Hoffmann; Gilles Roehrich
Décisions marketing | 2003
Jean-Marc Ferrandi; Gilles Roehrich
