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Jean-Pierre Mathieu

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Publication

Featured researches published by Jean-Pierre Mathieu.

Post-Print | 2008

Evaluating design as a system of representations: the moderating role of representation towards the use of new technologies, Book and CD

Jean-Pierre Mathieu; Jonas Hoffmann; Gilles Roehrich; Philippe Mallein

Post-Print | 2008

Evaluating the moderating role of representation towards the use of new technologies in technological innovations design evaluation and acceptance

Jean-Pierre Mathieu; Jonas Hoffmann; Gilles Roehrich; Philippe Mallein

Revue française du marketing | 2005

Les trois représentations du marketing au travers de ses définitions

Jean-Pierre Mathieu; Gilles Roehrich

Post-Print | 2010

The role of emotions as antecedents of cognitive assessment in the evaluation of incremental versus really new products

Jean-Pierre Mathieu; Jonas Hoffmann; Gilles Roehrich

International Journal of Design and Innovation Research | 2009

Emotions and technological innovation adoption intention

Jean-Pierre Mathieu; Jonas Hoffmann; Gilles Roehrich

Market Management | 2007

Le processus de développement de nouveaux produits : une collaboration risquée entre marketing et design

Jean-Pierre Mathieu; Jonas Hoffmann; Gilles Roehrich

Micro & Macro Marketing | 2004

Evoluzioni e Definizioni del Marketing. Convergenze e Divergenze

Gilles Roehrich; Jean-Pierre Mathieu

3ème Congrès "Tendances du Marketing" | 2003

Les représentations et tendances du marketing au travers de ses définitions

Jean-Pierre Mathieu; Gilles Roehrich

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Gilles Roehrich

University of Grenoble

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