Graham Busby

Movie-induced tourism: The challenge of measurement and other issues:

Within the literature on tourism marketing and place promotion, there is very little research related to movie sites, including television programme locations, in Britain. This study discusses the concept of movie-induced tourism in relation to the wider phenomenon of cultural and literary tourism. The challenge of measurement is considered via a small-scale survey of visitors to Notting Hill in London, the setting for the successful movie starring Hugh Grant and Julia Roberts. The results showed a visitor profile which is fairly consistent with the findings from the literature; frequency results indicated that many visitors to Notting Hill had a fairly clear destination image prior to their visit, a large number of respondents knew of other television and film locations and a majority of respondents would consider travelling to television or film locations in the future. About two-thirds of respondents agreed with the fact that television programmes and films encourage tourism to a certain area, which shows an overall awareness and acceptance of the phenomenon of movie-induced tourism within the survey population.

Tourism degree internships: a longitudinal study

Abstract This case study briefly reviews the development of tourism degrees in the United Kingdom before considering the experiences obtained by students on year-long internship programmes over a period of 8 years. Verbatim confidential comments, from students, are provided and specific transferable skills discussed. Whilst some skills can be developed during the course of an academic programme, it is argued that the internship period can provide a wider range and help clarify career intentions

Tourism sandwich placements: an appraisal

Abstract Many courses in higher education now feature a ‘sandwich placement’ of some duration. This article reviews the literature on the aims and relevance of periods of time spent in industry during degree and Higher National Dipolma programmes in tourism management. The findings of a small-scale survey are presented and compared with the work of authors in the field. Key skills required by applicants for placements are identified as are those which are developed during the time with the employer. The possible benefits of sandwich placement students to employers are considered along with typical remuneration by tourism industry sector for the years 1995 to 1997.

Sustainable destination development: the Tour Operator perspective.

Tourism has had a profound and irreversible effect on many destination areas. As the demand for new destinations increases, there is an unrelenting pressure for development in order to satisfy the growth of this complex, pervasive industry. This article presents the results of research undertaken into business attitudes towards sustainable tourism development by the British Federation of Tour Operators and Association of Independent Tour Operators members. The price-cutting competition’ of undifferentiated mass market operators continues to be a threat to sustainable destination development. Furthermore, the 1992 EC Directive on Package Travel is preventing operators from using local suppliers, which is a fundamental principle of sustainability. Copyright

Work Experience and Industrial Links

Many tourism programmes in higher education are based in business schools, or at least grounded in the business studies vocational area, and, as a result, tend to incorporate a range of links with industry (Cooper & Westlake, 1998; Evans, 2001; Tribe, 1997). Higher education – industry links occur through supervised work experience (SWE), comprising both short and long placements (Busby, Brunt, & Baber, 1997), involvement with pro- gramme validation (Morgan, 2004), through guest speakers and via field trips. There are other forms of involvement although these are the principal ones. This chapter focuses chiefly on the period of supervised work experience for this appears to be probably the single most important link; certainly it is the activity emphasised by Dearing (1997) and Harvey, Moon, Geall, and Bower (1997) in their extensive reviews. In Britain, the most frequently used term for the period of SWE is sandwich placement; elsewhere the terms ‘internship’ and ‘cooperative education’ are used (Busby, 2003a; Leslie & Richardson, 2000; Waryszak, 1997).

A contemporary review of tourism degrees in the United Kingdom

Abstract This study examines the provision of United Kingdom undergraduate degree courses in tourism. A review of the literature revealed a number of issues impacting upon the content and structure of undergraduate degree courses. In order to investigate the vocational focus of such courses, content analysis of the undergraduate prospectuses of the degree courses with tourism in their title was undertaken in order to reveal the subject orientation and to identify the validity of Silver and Brennans typology of course–employment relationships. The findings show that there are many issues of concern with regard to the content and delivery of programmes, as well as the development of tourism as an area of study. Moreover, the content analysis results reveal that, indeed, the vast majority of courses have a pronounced vocational focus.

Experiencing work: supporting the undergraduate hospitality, tourism and cruise management student on an overseas work placement

This paper reports on a funded research project into the experiences of tourism, hospitality and cruise management students on internship outside the UK as part of their British university degree between 2007 and 2009. The research reflected on the perceptions of students, course managers, placement officers and members of university placement groups. The research makes use of data collected in focus groups, by interviews and from a survey, to examine the issues relating to student support, non‐UK placements, the options for maintaining contact and institutional concerns. The project has generated useful findings and results to inform university work‐placement managers about developing mechanisms for supporting students and it has highlighted important issues relating to policy making and the inherent problems associated with managing overseas placements.

The Corellification of Cephallonian Tourism

ABSTRACT Research suggests that popular media such as literature, television and cinema films can increase visitor numbers to featured destinations. This study investigates the ramifications for the Cephallonian tourism industry, following the success of the novel and subsequent film ‘Captain Corellis Mandolin’. In situ observations to establish the extent of related commodification discovered neither managed attractions nor significant promotion of the ‘Corelli’ theme. Those Cephallonian residents who participated in a quantitative survey were fully aware of local “CCM” links, with a majority maintaining positive perceptions of tourists despite their increased numbers. This study contributes horizontally to the broad band of literature concerning general perceptions of tourism, whilst vertically advancing existing knowledge in the niche area of film and literary tourism.

Film tourism and the lead actor: an exploratory study of the influence on destination image and branding.

The literature relating to film tourism has grown significantly over the last decade. Studies examine the influence of particular movies or television programmes from perspectives of the visitor, the resident, and businesses. Even genres have been examined to some extent. However, there does not appear to be any research on the impact of named actors or actresses. This study looks at the influence of Kivanç Tatlituğ on perceptions of Turkey, especially on Istanbul. The sample was derived from individuals of Middle Eastern ethnic heritage living in California. All were aware of the particular actor and all associated him with the city of Istanbul. His artistic output has become very popular in the Arab world and led to an increase in visitor numbers to Turkey as a result. His appearances constitute one of the forms of destination image creation, and marketers could utilize him as an imprimatur in promotion of the country.

Tourism Education or Tourism Training for the 1990s

Abstract Colleges and universities have identified tourism education and training as a growth market, especially important with formula‐funding, and low capital costs involved in starting courses. This paper attempts to distinguish between tourism education and training, drawing on the views of leading commentators and industry practice. Several course types are reviewed along with the changes currently taking place. Finally, two issues likely to impact on tourism education and training in the 1990s are discussed.