Gregory R. Wood

An Idiothetic Analysis of Behavioral Decision Making

The need to develop methods for studying individuals has been evident for nearly fifty years. The vast majority of research in the social sciences has focused on aggregate level analyses, in which inferences are drawn about groups of individuals, considered as a whole. As Allport (1937) noted, the understanding of behavior at the aggregate level does not necessarily yield understanding of behavior at the individual (idiographic) level. When nomothetic (aggregate-based) principles are applied to individuals, there frequently exists considerable error. Because of such limitations, Allport suggested the creation of methodologies that would allow the social scientist to study the behavior of individuals.

Faculty/practitioner differences: Skills needed for industrial marketing entry positions

Abstract In this study, the judgements of industrial marketing faculty and industrial marketing practitioners are measured with respect to a set of 16 predefined skills in the recruitment of undergraduate marketing majors for entry-level positions in industrial marketing. The results indicate disagreement among faculty and practitioners on several of the skills evaluated.